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on the evening of september 29, shanghai issued a new policy for the property market, which includes shortening the number of years for non-shanghai residents to pay social security or personal tax when purchasing housing outside the outer ring road, optimizing relevant policies for personal housing loans, and adjusting the number of years for value-added tax collection and exemption. . zhang bo, president of 58 anjuke research institute, analyzed to a reporter from china times that shanghai’s new policies have laid a good policy foundation for the increase in popularity of the property market during the national day.

in fact, a few days before the "shanghai seven" was launched, shanghai's luxury housing market had already ushered in an "epic scene": on september 27, the sixth phase of cuihu tiandi project opened in "sunlight", with a total of 108 units collected. 11.979 billion yuan, with the average price of a single unit exceeding 100 million yuan; on the same day, the third phase of zhonghai lingdi jiuxu located on the xuhui riverside was also "sunny". the project launched 178 units, with an average total price of about 15 million to 33 million yuan, and one unit was sold in 20 seconds.

cric data shows that as of september 29, a total of 1,817 high-end residential units with a total price of more than 30 million yuan have been transacted in shanghai, an increase of 93% from 941 units last year, while 391 units of high-end residential units with a total price of more than 50 million yuan have been transacted, an increase of 93% from 941 units last year. it increased by 1.2 times last year. in the first nine months, a total of 17 residential properties with a total price of more than 100 million yuan were transacted in shanghai, which was 2.4 times that of last year. if second-hand luxury properties are also included, shanghai's top luxury properties with a total price of more than 100 million yuan have transacted 15 units in the first eight months, which means that so far, at least 32 first- and second-hand luxury properties with a total price of more than 100 million yuan have been transacted. lu wenxi, a market analyst at shanghai zhongyuan real estate, analyzed to a reporter from china times that regulators have continued to release positive signals recently, including "promoting the real estate market to stop falling and stabilize" and other major content, which is conducive to improving market expectations and boosting market confidence. as for investment in terms of attributes, luxury products in downtown shanghai are also more stable.

the average total price exceeded “a small target”

according to public information, green lake world is located in the xintiandi area of ​​huangpu district, shanghai. it is a high-end residential series launched by shui on group in shanghai. on august 30, rui'an real estate co., ltd. (hereinafter referred to as "rui fang") held an online performance conference. at that time, ruifang revealed that green lake world phase 6 will be launched in the second half of 2024 and is expected to be "the most anticipated and sought-after property in the market this year" and will make a significant contribution to contracted sales in the second half of the year.

as ruifang said, on september 27, the sixth phase of cuihu tiandi opened in "sunlight", with 108 units attracting 11.979 billion yuan.

according to the information provided by ruifang to the china times reporter, cuihu tiandi phase 6 (registration name: cuihu tiandi liuhe) is located in the east part of the taipingqiao section of xintiandi. it is jointly developed and planned by shui on real estate and shanghai yongye group. the products will consist of super high-rises, shanghai-style villas, dynamic worlds, historical single-family houses and 270°sky club.

a total of 108 units are available for sale in the sixth phase of green lake world this time. the unit area ranges from 437 square meters to 1,352 square meters. the average unit area is as high as about 528 square meters. it is currently the largest apartment residential product in shanghai.

not only that, green lake world phase 6 is also the apartment project with the highest average total price per unit in shanghai’s history: the average sales price of this project is 210,000 yuan/square meter, with total prices ranging from 75.71 million yuan to 356 million yuan, and the average total price per unit is approximately 111 million yuan. among them, the most expensive one has a total price of about 356 million yuan and a unit price of about 280,000 yuan/square meter.

according to data released by the public account "ruian cuihu tiandi", from september 17th to september 21st, the project opened for subscription, with individual subscription fees as high as 20 million yuan. a total of 393 groups of intended customers signed letters of intent to purchase houses, of which 272 groups intended to subscribe. the customer complies with shanghai's real estate market control policies such as housing purchase restrictions and commercial housing sales management regulations, and its points reach the shortlist score of 69.6.

on the day of house selection, buyers will arrive in batches to choose houses according to the lottery results issued by the notary office. each group of customers will only have 3 minutes to choose houses. judging from the information publicly released by the sales agency, the sixth phase of cuihu tiandi has been liquidated when more than 120 numbers were called. there are rumors that the well-known actress zhang yuqi successfully purchased a house on the spot, but as of press time, the news has not been confirmed by ruifang.

it is worth noting that in addition to the sixth phase of cuihu tiandi, the "internet celebrity market" zhonghai lingdi jiuxu phase three located in xuhui binjiang also made a lot of money on the same day: the three batches of this project were launched this time for 178 there are 377 suites under active subscription. the main units are four-bedroom units with a built-up area of ​​about 186-210 square meters, with an average price of 146,700 yuan/square meter. although the points have not been triggered, the project is still popular among the wealthy.

public reports show that the third phase of zhonghai lingdi jiuxu achieved a record of liquidation in one hour. from the opening of the house selection at 2 p.m. to about 3:05, all 178 units were sold out; from the call on site to the liquidation at 340, the average transaction time for each unit was only 20 seconds.

previously, the first two batches of zhonghai lingdi jiuxu entered the market, both triggering the points system and sold out on the opening day. among them, on june 28 this year, zhonghai lingdi jiuxu opened for the first time, with 232 units sold for 6.638 billion yuan, and the first launch was sold out. on august 29, the second phase of zhonghai lingdi jiuxu opened for sale. 120 units were liquidated 32 minutes after the opening, achieving sales of 3.16 billion yuan.

luxury properties in shanghai are being snapped up like crazy

according to statistics from the china index research institute, in 2015, only 896 luxury homes priced at 25 million yuan and above were sold in shanghai. in the following eight years, most of them maintained the level of 1,600-1,700 units/year. but this balance was broken by the blowout supply in 2024.

at the end of march this year, the hot sales of the china overseas shunchang jiuli project kicked off the luxury luxury feast in shanghai. the project opened for the first time with 512 units, all of which were sold out on the opening day, with a total sales volume of 19.65 billion yuan, breaking the national record for the total sales amount of commercial housing in a single opening.

after that, luxury houses in shanghai rushed to enter the market, and most of them sold well. even in the traditional off-season of july and august, shanghai's luxury housing market is still "hot". during this period, the subscription rate for the 120 units in the second phase of the longsheng bay project was as high as 239%. the third phase of greentown qiantan lily garden launched 10 villas with a total price of 53 million yuan to 100 million yuan, with a subscription rate of 210%; the second batch of the second phase of bund one courtyard has launched 110 units, and the subscription rate has exceeded 180%.

according to statistics from cric research center, in the first half of this year, a total of 1,544 large-scale high-end residential units with a total price of more than 30 million yuan were sold in shanghai, the highest level in the past 10 years. during the same period, a total of 18 "top luxury" projects with a total price of over 100 million yuan were transacted across the country, of which shanghai accounted for nearly 80%, with 14 units transacted, a year-on-year increase of 180%. throughout the first half of the year, shanghai has supplied a total of 23 high-end projects with an average unit price of over 100,000 yuan/square meter, of which 20 had a sell-through rate of over 70% on the first day of opening.

data recently released by 58 anjuke research institute shows that the current shanghai new home market has gradually transformed into a market dominated by improvement groups. the supply and demand of newly renovated three-bedroom products are absolutely dominant in the new home market. luxury homes with an area of ​​more than 140 square meters there is a trend of explosive growth in this type of products, and four-bedroom products ranging from 140 square meters to 180 square meters are very popular.

take green lake world phase 6 as an example. shanghai zhongyuan real estate market analyst lu wenxi analyzed that the reason why phase 6 of cuihu tiandi is so popular is that its "product itself is good" and its total price per unit is obviously "inverted" compared with the second-hand housing in the previous five phases. . for example, in june this year, the online transaction price of a second-hand house in the fifth phase of cuihu tiandi was as high as 337,000 yuan/square meter.

"in terms of investment attributes, luxury housing products in downtown shanghai are also more stable." lu wenxi said that the market environment has been better recently and real estate stocks have continued to rise. regulators continue to release positive signals, such as “promoting the real estate market to stop falling and stabilize”, which have significantly improved market expectations and boosted market confidence.

zhang bo also told a china times reporter that from the perspective of shanghai's new home market, the market is still highly differentiated, and high-quality new homes in high-quality urban areas still receive full attention from the market.

"the phenomenon of inversion of first- and second-hand houses in some mid-to-high-end projects in urban areas still exists, especially the inversion of high-end residences. there are also some buyers who allocate assets by purchasing luxury homes to maintain and increase the value of assets." zhang bo said , the current improvement demand in the shanghai market, especially the mid-to-high-end improvement demand, is more confident for buyers to enter, and high-quality sub-new second-hand houses are also more resistant to falling prices in the market, further strengthening the confidence to enter the market for improvement demand. .

editor-in-chief: zhang bei editor-in-chief: zhang yuning