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source of this article: times finance author: chen zexuan

"i chatted with my clients until 2 a.m. last night, and i'm still busy today," li ming, a senior real estate agent in guangzhou, said in an interview with times finance while taking clients to look at houses.

at 11 o'clock in the evening on september 29, li ming was about to go to bed, but his cell phone suddenly vibrated non-stop. he stood up and took a look, only to find out that the housing purchase restriction policy (hereinafter referred to as the "new deal") that had been implemented in guangzhou for 14 years was cancelled, and it would take effect in an hour.

soon, one of li ming's clients sent him a message, "he asked me to consult about the latest policies. i analyzed it for him and found that this new policy is very good for him." the two chatted for nearly three days. hour.

since the real estate industry has entered a period of adjustment, the property market has been in a wait-and-see mood, and buyers will not sell easily. for li ming, it is normal to follow up with a customer for one or two years. “this customer has been there for two or three years. he has many apartments under his name, and he wants to to buy a house in tianhe, there was no quota for buying a house originally, so i planned to sell some and buy again, but i have been hesitating.”

"there is no need to sell now, and you can still make a 1.5% down payment." the new deal was a blessing after a long drought for li ming. on the night of the new deal, li ming went out after less than five hours of sleep. "i hope i can take advantage of this opportunity to make appointments quickly." let’s look at houses and make a few more sales in october.”

some home buyers have begun to take the initiative to inquire

for the guangzhou property market, september 29 is destined to be a historic day. on this day, guangzhou ended the housing purchase restrictions that were launched in october 2010, and was also the first first-tier city to be fully open to home buyers across the country.

looking at guangzhou’s nearly 14-year history of home purchase restrictions, at the most stringent time, households registered in guangzhou were limited to 2 homes and singles were limited to 1 home, and non-guangzhou registered residents were limited to 1 home and required to provide continuous personal payment in guangzhou in the five years before the date of purchase. income tax payment certificate or social insurance payment certificate.

although guangzhou has "unbundled" five areas before fully lifting the purchase restriction policy (note: guangzhou has 11 administrative districts), and the remaining purchase restriction areas are mainly in the central city, it still failed to prevent the property market from continuing to decline.

"the market this year is worse than last year." especially in recent months, it has been difficult for li ming to find work. "customers don't come out. i rested for a long time and even went back to my hometown twice."

cric guangfo region pointed out in the report that the transaction volume of first-hand residential buildings in guangzhou in the first eight months of this year was the lowest in the past ten years, and as of the end of august, the salable area of ​​first-hand residential buildings in the city exceeded 15 million square meters. the conversion cycle is close to 27 months. at the same time, there are approximately 150,000 listings in the guangzhou second-hand housing market, and the average transaction cycle for each second-hand housing exceeds 180 days.

at the same time, since this year, housing prices in guangzhou have been in a state of negative growth for most of the time. according to the cric guangfo region, in august 2024, the price of first-hand housing in guangzhou fell by 10% year-on-year, and the price of second-hand housing fell by 17% year-on-year.

coupled with the recent continuous release of supportive policies for the economy and real estate by many departments, some home buyers are paying attention to the property market again. times finance has learned that real estate-related policies include lowering the minimum down payment ratio for second homes from 25% to 15%, reducing existing mortgage interest rates, and promoting the stabilization of the real estate market.

"after the new policy was released, several clients immediately came to me for consultation in the early morning. today, i successfully made an appointment with a client who plans to view a house during the national day holiday." similar to li ming's situation, before the new deal, guangzhou real estate agent lin li had been idle for a long time, and the number of viewings was relatively small, and it was even harder to close a deal.

real estate companies no longer use price increases to "force orders"

despite the support of the new deal, real estate sales and real estate agents in guangzhou are still a little confused. "do you think the new deal will have a stimulating effect?" li ming asked confused.

on may 29, guangzhou city-wide, the minimum down payment ratio for commercial personal housing loans for first and second homes was reduced to 15% and 25% respectively. at the same time, the lower limit on mortgage interest rates was cancelled, once again lowering the home purchase threshold in restricted areas.

stimulated by the above-mentioned policies, guangzhou's primary and secondary property market experienced a small annual transaction peak in june this year, and then declined again. according to the guangzhou zhongyuan development research department, in june, more than 10,000 first-hand houses were signed online and 6,575 second-hand houses were signed online; in august, 4,906 first-hand houses were signed online, down 18% from the previous month, and the number of second-hand houses signed online fell. to the level of 8,000 sets.

at that time, different practitioners reported to times finance that due to the improvement in market conditions, discounts on some properties had been withdrawn. before this, "recovering discounts" or "price increases are imminent" were just common methods used by developers to "force orders" after the introduction of the new deal.

according to li ming's observation, after the housing purchase restriction policy was completely lifted, developers in guangzhou basically no longer use the "routine" of raising prices. "this trick has no effect."

on the first day of the new deal, times finance, as a home buyer, visited many monthly hot-selling properties in the central urban area of ​​guangzhou and learned that the real estate sites were unevenly hot and cold, and some properties had fewer tenants. in addition, the original national day promotions for the property have not changed due to the new policy.

in order to promote the transaction of home buyers, many well-known real estate companies have launched price guarantee activities for their properties, including poly development, poly real estate, seazen holdings and china construction eighth engineering group co., ltd.

real estate price guarantee activities

among them, china construction maritime city, located in huangpu district, guangzhou, proposed to respond to the call of the political bureau of the cpc central committee to "stop falling and return to stability" by "returning or exchanging rooms without reason if the price signed online is lower than the current sales price discount"; located in guangzhou poly jinshang yin in liwan district of the city promised to "guarantee price until delivery" for the properties sold during the national day holiday.

although the surrounding situation created an atmosphere of confusion for li ming, li ming still put his hope in this national day holiday. "come on, try to sell more sets," he cheered himself up.