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on august 27, xiaopeng mona 03 had a listing price of 119,800 to 155,800 yuan, which shocked everyone.

there are several shocking points. first, the price of xiaopeng mona 03 is lower than the generally expected 150,000 yuan level; second, it brings xngp to the 150,000 yuan level product; third, its configuration of 129,800 yuan can achieve a range of over 600km.

we can fully describe the emergence of xiaopeng mona 03 as not the internal competition to the extreme, but the breaking of the illusory bubble of electric vehicle products, which is equivalent to re-establishing the market benchmark.

what are the strengths of xiaopeng mona 03?

at the new car launch conference, xiaopeng reviewed its development history over the past 10 years. xiaopeng is the only car company in the industry that has experienced the full cycle of china's intelligent driving. from becoming the first company to achieve full-scene intelligent parking through visual perception and ultrasonic fusion in 2019, to the end-to-end large-scale model mass production in may 2024, xiaopeng has almost covered the entire process of intelligent driving technology development. it is also the first and only car company with a brand label of intelligence among the earliest batch of new car-making forces.

xiaopeng has too many facts to prove the above. from the launch of xiaopeng motors' first model g3 in 2018 to the launch of xiaopeng x9 in november 2023, each of xiaopeng's products can be called the smartest product in its class at the time. for this reason, xiaopeng has firmly attached the label of intelligence to its brand.

when looking forward to the next 10 years, xiaopeng emphasized the ai ​​system, which is also an important bargaining chip for xiaopeng's current intelligent process. without studying xiaopeng huitian's flying cars and humanoid robots, just looking at cars, the ai ​​big model is the foundation of end-to-end intelligent driving solutions and the key to reducing costs and increasing efficiency of vehicle intelligent driving. seeing this, everyone should understand why xiaopeng mona 03 can bring urban ngp intelligent driving to 150,000-level products.

the term end-to-end intelligent driving has not been widely used in the user's field of vision for a long time. before 2024, the intelligent driving system used by most car companies is still modular intelligent driving. only tesla, jiyue and other car companies are loyal supporters of end-to-end. the biggest difference between it and modularization is that end-to-end does not require code to control the car to complete intelligent driving, which means that the development and maintenance costs are much smaller. in terms of hardware, end-to-end does not require lidar and dozens of smart sensors. to put it more extremely, binocular cameras can handle all of this, which means that its hardware cost is lower.

xiaopeng mona 03 actually follows the route that tesla wants to take, which is to create an affordable car model with the attitude of a luxury brand. the biggest problem is how to reduce costs while ensuring the tonality of the car model. obviously, for electric vehicles, batteries and intelligent driving are the two most effective parts for reducing costs.

xiaopeng mona 03 uses lithium iron phosphate batteries, which are at least half cheaper than in 2023 according to the latest agreed price of batteries. the cost of raw materials for batteries has been reduced, so why is xiaopeng, which has always been labeled as intelligent driving, so sure of such a cutting-edge end-to-end intelligent driving technology? is it just to reduce costs?

not long ago, he xiaopeng went to the united states to experience the latest version of tesla's fsd end-to-end intelligent driving technology. in addition to praising the technology, he xiaopeng said that tesla may not be able to solve the huge population of two-wheeled electric vehicles in china. he xiaopeng's words are exactly on point, but what he wants to express is not just two-wheeled electric vehicles, but the road conditions in china as a whole are many times more complicated than those in the united states.

therefore, end-to-end intelligent driving in china actually has the greatest technological development advantages. the characteristic of end-to-end is that it needs to absorb a large amount of high-quality driving and road data to complete ai self-evolution, thereby effectively reducing the decision-making errors that may occur during autonomous driving. according to the official introduction of xiaopeng's data, it is trained based on hundreds of millions of videos, which is converted into a mileage of more than 1 billion kilometers; it self-learns nearly 100,000 kilometers of high-quality real video materials every day, and the large model can achieve 7×24 hours of self-learning, and the growth rate is very fast.

with the support of such a huge data system, xiaopeng mona 03's end-to-end intelligent driving capabilities are believed to be at least as good as tesla's fsd performance in the united states, and may even be better than fsd, and there is great prospect for technological evolution in the future.

xiaopeng mona 03 wants to change the market, but it first subverts itself

xiaopeng's installation of such a high-quality intelligent driving system on a 150,000-level product may mean that the intelligent driving threshold for 150,000-level pure electric vehicles must at least be able to achieve end-to-end non-graphic intelligent driving. coupled with a range of over 600km, xiaopeng mona 03 at least raises the level of compact pure electric sedans to a higher level.

what does this mean? let's compare the new car with the most popular byd qin ev. although the main battlefield of the qin series models is the plug-in hybrid market, the cost performance of the ev models is also very competitive. it's just that it is not enough in front of the xiaopeng mona 03.

taking the top-end model of mona 03 as an example, the cltc comprehensive range is 580km, and it uses the 62.2-degree fudi blade battery, which is also a very clever place. the cost is slightly lower than that of purchasing batteries from other suppliers. although qin ev is only equipped with a 57.6-degree battery, the difference of 4.6 degrees allows xiaopeng to add 70km of range, which can reflect the strong level of electronic control of mona 03.

in addition, the xpeng mona 03 has provided the city + highway ngp on the 150,000-level car, which is also introduced in detail above. this capability should be unique among the pure electric cars priced at 150,000 yuan. even for the low-end and mid-range models, the xpeng mona 03 is the only model in its class that comes standard with lcc lane centering assistance, acc adaptive cruise control and 360-degree imaging system.

xiaopeng mona 03 is more like a disruptor, trying to reshuffle the compact new energy car market. at least for now, its configuration and price are very sincere. at the same time, xiaopeng has proved to its competitors that technological innovation, car manufacturing system and supply chain capabilities are indispensable to car manufacturing in the new energy era through its cost-effective products.

from the announcement of volkswagen's cooperation with xiaopeng last year to the deepening of volkswagen's cooperation with xiaopeng this year, the industry knows that things are not as simple as imagined. volkswagen is interested in xiaopeng's intelligent technology capabilities, and of course xiaopeng can also learn from volkswagen's excellent car manufacturing system and supply chain integration capabilities. i believe that this mutual promotion is one of the important reasons that helped xiaopeng quickly deploy affordable pure electric models.

xiaopeng mona 03 received over 10,000 orders in just 52 minutes after its launch, which is enough to show that consumers recognize this car. if its product experience matches the product strength advertised, it is believed that it will open up another new world for xiaopeng, and in the future it will extend to more affordable models, and even continue to lower the price of pure electric vehicles.