Report: Chinese youths open up the Korean and Japanese hot pepper paste markets
2024-08-17
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Chinanews.com Xing'an League, August 17, Title: Chinese youth open up the Korean and Japanese chili sauce market
China News Service reporter Li Aiping
Cui Shiyuan never thought that his family skill of making chili sauce would bring him into another connection with countries such as South Korea and Japan.
In Village 56, Durji Town, Keyouzhong Banner, Xing'an League, Inner Mongolia Autonomous Region, he pointed to the chili sauce that will soon be on the market and said, "The Korean chili sauce market has been opened, and at least 100 tons can be sold every year."
The picture shows Cui Shiyuan. Photo by Li Aiping, a reporter from China News Service
"Our annual sales of chili sauce in the Japanese market are around 10 tons." On August 17, Cui Shiyuan said in an interview with a media interview team from the Human Resources and Social Security Department of the Inner Mongolia Autonomous Region that his chili sauce has also been favored by Russian businessmen, and specific business is under negotiation.
Cui Shiyuan, 39, is a Korean youth from Durki Town, Keyouzhong Banner. After his mother passed away at the age of 14, he began to learn how to cook. "At that time, I thought chili peppers were very important in our daily diet, so I imitated my grandmother to make some chili sauce and kimchi."
When he was in college, Cui Shiyuan experienced the local people's love for spicy food in Xi'an. Later, as he went to work in South Korea, he discovered more application scenarios for chili peppers.
In South Korea, he found that the finished peppers used to make chili sauce and kimchi (commonly known as thin-skinned peppers) were in short supply. "Because of the limited land, very few locals grow thin-skinned peppers."
Cui Shiyuan felt that this was his business opportunity. As a young man returning home, in March 2022, with the help of the human resources and social security department of Xing'an League, he officially registered and established a chili sauce processing factory in Durki Town.
"I found seeds of thin-skinned peppers and asked my fellow villagers to plant them. I bought them in the fall and made the finished chili sauce and sent it directly to South Korea." Since the fall of 2022, Cui Shiyuan has devoted almost all his energy to the production and research and development of chili sauce. "My grandmother's skills are the foundation, and I have to adjust them according to the tastes of people in South Korea, Japan and other countries."
Hard work pays off. After hundreds of research and development, his chili sauce has not only received orders from Beijing, Shanghai, Hangzhou and other places in China, but has also opened up markets in South Korea and Japan. "Recently, merchants from countries such as the United Kingdom and Mongolia are extending olive branches to me."
Cui Shiyuan said that opening up the international market through chili sauce only achieved a small goal in his life. His greater hope is to "expand the big market in more countries."
Although chili sauce is one of Cui Shiyuan's first choices for entrepreneurship, he also pays attention to China's rice, deer specialties, dairy products, Mongolian embroidery and other specialty agricultural products. "Since last year, I have sold more than 300,000 kilograms of local rice through e-commerce, driving the town's cumulative sales of 6.8 million yuan."
Now, Cui Shiyuan has also joined the live broadcast camp. In front of the anchor desk in the agricultural and sideline products exhibition hall of Durki Town, he doesn't like to make jokes and is only focused on becoming a professional chili sauce anchor. (End)
