2024-10-07
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i have to say that lei jun’s xiaomi car is really awesome. when new car-making forces such as nio, xpeng and lideal all aimed their first models at the suv market, xiaomi motors did not follow suit. its first model, xiaomi su7, was positioned as a pure electric sedan.
in this regard, xiaomi chairman lei jun once expressed his views. the general meaning is that xiaomi has a normal road. it is difficult to work on pure electric cars. start with pure electric cars. once the cars are ready, it will be much easier to work on other models.
xiaomi su7 was launched at the end of march this year. although xiaomi motors was quite well-known at the time, there was actually controversy over the good market performance of this car. the most criticized thing is that the appearance design of xiaomi su7 is too similar to that of porsche.
as a result, some netizens nicknamed xiaomi su7 "porsche mi". some netizens even bluntly said that if xiaomi owners are not embarrassed when they encounter a porsche taycan while driving a xiaomi su7, then the porsche owners must be.
having said that, judging from the sales volume, the market performance of xiaomi su7 in the past few months since its launch has indeed not disappointed lei jun and xiaomi’s fans. as of the end of september, xiaomi motors has sold more than 10,000 cars in a single month for four consecutive months.
such sales performance, even if it is not a miracle, is impressive for a pure electric car with a price of over 200,000 yuan, especially the first model of a new brand.
it is worth mentioning that among domestic medium and large pure electric sedans, xiaomi su7 has surpassed jikrypton 001 in sales for two consecutive months in july and august, becoming the sales champion of this level of pure electric vehicles.
it is precisely because of the hot sales of xiaomi su7 that it has given xiaomi auto enough confidence.
just recently, xiaomi motors officials have stated that xiaomi motors' production and delivery target in october is 20,000 units, and it is expected to complete the delivery target of 100,000 units for 2024 by the end of november.
at the same time, there is also new news about xiaomi motors’ first suv model recently.
some netizens posted a road test video of xiaomi suv on social platforms. although it is not very clear, it can be roughly seen that the exterior design of this car is sporty like xiaomi su7.
however, it will not adopt the bi-fold door design previously reported on the internet. like ordinary suvs, it will also adopt a flat door design. it will most likely be equipped with frameless doors. this is also the common design style of many suvs with sports attributes.
the internal code name of the new car is xiaomi mx11, and it is positioned as a medium to large suv. the roof of the car will also be equipped with a lidar, and there is a high probability that only a pure electric version will be launched. as for the extended-range hybrid version that everyone is concerned about, it should be implemented in xiaomi motors’ third model.
judging from the currently known information, this car will be officially released in 2025, and the starting price is expected to be higher than xiaomi su7. it’s hard to say whether it will be 229,900 or 235,900. however, according to che kuai ping’s guess, the high probability will not be higher than 250,000.
in addition, it is reported that the xiaomi su7 ultra version will also be released and officially launched in the first quarter of next year, with an average selling price of 800,000 yuan.