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photographed by reporter chen mengyu at a new property sales office within the fifth ring road in beijing

on the evening of october 1st, a number of developers in beijing announced their transaction results. poly beijing "succeeded on the first day, with sales of 187 million yuan, 9 hot sales, and celebrating the country together";merchants' seal single day100+visit and subscribe8set,1.25billion.

china construction jiuyue mansion’s transaction volume in september was 374 million yuan, “ranking the first in beijing’s residential + villa transaction volume”; even developers such as beijing residential development co., ltd., which rarely publish posters, this time also published information about their project “younghuali” in september, 38 sets were signed online in shunyi, and the number of sets was top1" poster.

prior to this, some real estate companies had announced that they would increase prices after the holidays, "that is, taking back the 2% discount." "although we have not issued a clear document, price increases after the national day are a high probability event" is becoming the "unified statement" of many real estate consultants.

a developer from a central enterprise told a reporter from the "daily economic news" that this policy is a starting point for restoring market confidence and will have a great impact on waiting customers.

according to beijing’s new policy, non-beijing residents who purchase commercial housing within the fifth ring road will have to pay social insurance or personal income tax for three consecutive years or more before the date of purchase; those who purchase commercial housing outside the fifth ring road, the number of years for paying social insurance or personal income tax is adjusted to two consecutive years or more before the date of purchase.

"this new policy has little impact on us. the project is already located within the fifth ring road, and the positioning has just been changed. we didn't get off work until 10:30 on the night when the policy was released on september 30, and we had a lot of inquiries from customers." fengtai district investment zhen garden real estate consultant introduced to every reporter.

during the reporter's visit, he happened to witness a group of customers happily smashing golden eggs after making a transaction. after asking, they learned that the other party purchased a large apartment of 148 square meters. "i hope everyone can become neighbors soon!"

on october 1st, i met a customer from beijing merchants zhenyuan and made a golden egg after making a deal.

according to the content on the on-site billboard, china merchants zhenyuan has launched six gifts this time, including an extra 20% off for double-celebration subscriptions, a one-price instant sale of housing for the 7-day national day, and a super grand prize for a golden egg subscription. wait.

judging from the progress of on-site construction about 5 kilometers away, some buildings have already reached their ceiling. "the contract states that they will be delivered in june 2026, but according to the current project progress, it should be delivered in advance," said a real estate consultant.

the construction site of a new development within the fifth ring road in fengtai district

according to the calculations of a real estate consultant, taking a 119-square-meter house with a total price of about 7.54 million yuan as an example, after a series of discounts such as a 30% discount for subscription, a 30% discount for signing a contract, and a 20% discount for national day, the total price can be to about 6.7 million yuan, with a unit price of about 56,300 yuan/square meter.

after coming out of the sales office of china merchants zhenyuan, the reporter was directly taken by a salesman to the huaxiang no. 1 sales office across the road. the hall was basically full of home buyers who came to communicate and negotiate. it was very lively. several people come and go from time to time in the model room.

after introducing the project situation and model room information in detail, under the reporter's inquiry, the real estate consultant introduced some discounts. during the national day, there are houses with a fixed price every day, such as an 88-square-meter three-bedroom, two-bathroom house with a fixed price of 4.9 million yuan. , the unit price is about 55,700 yuan/square meter; 102 square meters with three bedrooms and two bathrooms, the price is 5.79 million yuan, and the unit price is about 56,800 yuan/square meter.

"are you sure you want to buy a house today?" after getting the answer "can't be sure", the real estate consultant who contacted me on the spot chose to politely walk away.

judging from the reporters’ on-site visits, in comparison, huaxiang no. 1, which has a lower total price range and mainly newly-renovated positioning, has benefited more from policies. the channel guy who led the review also said that “five reforms within the fifth ring road” three are more friendly to customers who are in urgent need."

however, according to the information announced by the beijing municipal housing and urban-rural development commission, the highest unit price proposed for sale at huaxiang no. 1 is more than 72,000 yuan/square meter, and the current average online transaction price is 56,400 yuan/square meter; the highest unit price proposed for china merchants zhenyuan is also more than 72,000 yuan/square meter. ten thousand yuan/square meter, the current average online transaction price is about 61,000 yuan/square meter.

in fact, as soon as the policy was released, a developer had clearly issued a document stating that starting from october 8, all its projects in beijing would receive a 2% discount.

during the on-site visit, "although we have not issued a clear document, price increases after the national day are a high probability event" became the "unified statement" of several real estate consultants, and stated that preferential activities are limited to the national day period.

every reporter noticed that in the special sales of good houses released by some intermediary platforms, the preferential information also marked the words "there are still 5 days until the end" and limited-time special offers. for example, during the national day, the average selling price of yijing hexu is 38,000 yuan/square meter, with an immediate discount of 380,000 yuan for three rooms of 125 square meters, or 4.25 million yuan after discount; the average selling price of wutong xingchen is 51,500 yuan/square meter, 85 an immediate discount of 359,700 yuan for three rooms per square meter will reach 4.2965 million yuan after discount.

judging from the current situation, perhaps due to the first day of the national day holiday, some project sites did not see many expected crowds of people, and several developers who communicated with reporters were relatively calm.

the aforementioned developer said frankly: "beijing's policies are relatively moderate and well-regulated, which is a great benefit to tongzhou."

in february this year, tongzhou canceled the nine-year "double limit" policy. however, in addition to the five-year social security and personal tax requirements for non-beijing residents buying houses in tongzhou, the labor relationship also needs to be in tongzhou. after this new policy, tongzhou is no longer an “exception”.

according to the "beijing news" report, a staff member of an agency store in tongzhou district said: "on the first day of the new policy, there were indeed more customers than expected to inquire about the new policy and market conditions. however, it may be just in time for the holidays, and many people have gone out to play. the market has not changed significantly yet, and it will definitely have a positive impact on the market in the future.”

beijing merchants sealmarketing center photo provided by interviewee

transmitted to home buyers, especially those who were previously on the fence, this policy is more like a turning point in confidence.

when beijing's new policies were released on the evening of september 30, tian peng happened to drive by the construction site of a project in fengtai district. that night, he made an appointment online with a real estate consultant to view the house the next day.

he told reporters: "i didn't actually look at the house carefully before, i just had the idea of ​​​​replacing it, but this time the policy felt more touched, and i felt it was time to carefully consider the replacement."

in the past two days, tian peng's circle of friends has been "attacked" by several real estate consultants. he gave an example to reporters, "there is a large flat-floor project with an average price of nearly 80,000 yuan/square meter. i said it was too much over budget and i will not consider it. as a result, the salesperson told me that there was a huge discount, and i was going to go check it out.”

the latest report from the china index research institute points out that beijing is vigorously optimizing property market policies and the real estate market is expected to accelerate its bottoming.

written by | chen mengyu‍‍‍‍‍

editor｜wei wenyi

seal upface, text and picture source | photo by reporter chen mengyu‍‍‍‍‍‍‍‍‍‍‍