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dongfang.com reporter bai kelin reported: in order to better meet the rigid and improved housing needs of local residents, six departments in shanghai recently jointly issued the "notice on further optimizing policies and measures for the city's real estate market", which will come into effect on october 1. today is the first day of implementation of the new policy. how is the market performance? the reporter went to many real estate projects in shanghai for on-site visits.

merchant times trendy brand sales office

the sales office was crowded, with some people queuing up at six or seven o'clock to claim their money.

jinmao mansion in central opened for subscription during the national day holiday, and the sales office was crowded. today is not only the first day of the implementation of the new policy, but also the first day of project approval, and it also coincides with the national day. the staff sent a rose to each customer, and the atmosphere on the scene was very lively.

wang liping, project marketing director, told reporters: "this time we launched 165 units. in order to meet the heavy passenger flow, the marketing team has been expanded from 40 to 60 people, and all employees are on duty. working hours have also been extended, from 8 a.m. to 10 p.m. we can all receive them. customers are also very enthusiastic and queue up as early as six or seven o'clock.”

sales office of jinmao house, central

after completing the review procedures, mr. liang, a citizen, told reporters: "i have been looking at houses recently and want to exchange for a larger apartment, so i am very concerned about policy changes. this time, shanghai's new property market policy has further loosened restrictions, which is the most intuitive for us home buyers. it means that the loan cost has been reduced, which can save hundreds of thousands. there is a saying that 'confidence is more valuable than gold'. for home buyers, our confidence has been greatly improved. "

the fourth batch of china merchants times trendy brand located in sijing, songjiang has launched more than 140 units. today, the opening sales lottery was held at the project sales office. a total of 40 groups of customers were on site. project leader chen lei told reporters that after the new policy was released, the number of customer inquiries surged, and people were more concerned about the details such as down payments and mortgage interest rates. "it is a major benefit that the new deal was released during the national day period of the golden nine and silver ten. the down payment has been lowered and the threshold for home purchase has also been lowered. the most intuitive change is that the customer base has been broadened." chen lei said, "our staff are also actively connecting with customers. do a good job of answering questions one by one.”

expert analysis: the new policies are in line with market expectations, and transaction volume in the fourth quarter is expected to get out of the tail-off market

the industry believes that the new shanghai property market policy uses a "combination punch" approach to continuously release rigid demand and improve purchasing power to meet different levels of housing needs, in line with market expectations.

yan yuejin, deputy director of shanghai e-house real estate research institute, said that this policy has many highlights, including further reducing the number of years for social security payment and lowering the down payment ratio for home purchases. it actively responds to the concerns of the masses and is useful for reducing home purchase costs and activating reasonable housing consumption demand. the positive effect has also benefited the demand for rigid and improved housing. it is expected that after the national day holiday, the pace of adjustment and optimization of home purchase policies across the country will accelerate. various new policies will create a better foundation for the good development of the real estate market and continue to build a "real estate bull".

lu wenxi, a senior analyst at shanghai zhongyuan real estate, believes that this policy optimization has boosted market confidence, changed market expectations, and consolidated the continued upward and positive development of shanghai's property market. with the help of the recent favorable environment, transactions are expected to grow steadily, and optimism has begun to return. further optimization of policies will release more market demand. the performance of the property market during the golden week is worthy of the market's expectations. the property market transaction volume in october is also expected to stop falling and stabilize, and the transaction volume in the fourth quarter is expected to get out of the tailwind.