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the first day of the national day golden week,

it is also the first day of the implementation of the "shanghai seven rules" of the new property market policy.

many new home sales offices in shanghai are experiencing heavy customer flow.

xinmin evening news reporters in songjiang district, baoshan district, pudong new area, etc.

saw it at many sales offices,

many real estate projects have welcomed “new faces”.

large-sized properties are more popular.

the 7-day reception quota of some sales offices has been fully booked.

on the first day of the national day golden week, many sales offices in shanghai experienced heavy passenger flow. photo by xinmin evening news reporter yang yuhong (the same below)

several sales offices receive "heavy customer flow"

yesterday (october 1) morning, reporters walked into the crowded times chaopai sales office located on henggang highway in songjiang district. some citizens were sitting in the lounge area of ​​the lobby, waiting for the announcement in the lobby to call the number; others were gathered around the project sand table, listening to real estate consultants introduce the living facilities around the building. "on the first day of the national day golden week, our property launched the fourth batch of new house subscriptions." chen lei, the marketing manager of the project, said that this batch of 146 houses will be launched, and 40 groups of applicants will participate in the lottery and house selection yesterday. .

"i made an appointment to go through the formalities at 10 o'clock this morning. i started queuing up as soon as i entered the sales office. i'm currently waiting in line to go through the last formalities."at 12 noon yesterday, at the sales office of jinmao mansion in central, baoshan district, citizen liang yong introduced that he lived on yuanping road, jing'an district. in order to replace a large apartment, he transferred the 100-square-meter apartment he lived in in advance. the house is for sale, and i plan to purchase a 168-square-meter apartment with four bedrooms, two bathrooms, and two living rooms. "we considered that the elderly on both sides need to be taken care of and changed to a four-bedroom apartment so that the children and the elderly can have their own rooms."

"after the release of the 'shanghai seven articles', the mobile phones of more than ten industry consultants in our sales office have become hotlines. many home buyers inquire about the latest home purchase policies and make appointments to visit the sales office." located in the zhoupu section of pudong new district li sikai, the marketing manager of guanlan peninsula in shanghai, said that their property is close to zhangjiang science city and there are many industrial parks around it. a large number of new shanghainese have gathered, hoping to buy houses in shanghai as soon as possible.

"at 6 o'clock in the morning on the 1st, a group of customers came to the sales office and lined up, hoping to be the first to go through the registration procedures."wang liping, head of marketing at jin mao mansion in central, said that during the national day golden week, the sales office has also opened a non-stop mode. the sales office implements a rotating holiday system, with about 20 people on duty every day.during the national day golden week, all more than 70 employees went to work; the opening hours of the sales office were adjusted from the original "9 a.m. to 9 a.m." to "8 a.m. to 10 a.m."

"new faces" and replacement customers crowded into the sales office

"shanghai qitiao" uses a "combination punch" method to continuously release rigid needs and improve purchasing power, and provide house purchase benefits to satisfy people of different levels.

"our building is located outside the outer ring road. in the first half of the morning, the sales staff received more than 20 groups of 'new faces'." chen lei said that most of the "new faces" belong to the new deal's "three changes and one" (that is, the "shanghai seven articles" for non-local governments). for families with municipal household registration and single persons who purchase housing outside the outer ring road, the number of years required to pay social insurance or personal income tax for the purchase of the house will be adjusted from the original 3 years to 1 year or more). in the future, the project will gradually launch more than 1,000 units, and it is expected to welcome about 30% of the new deal beneficiaries.

"the reduction of down payment for home purchases and the 'three-to-one' reform directly expanded the customer base, which was very intuitively reflected in our sales office." li sikai introduced that early yesterday morning, the sales office received dozens of pairs of customers, asking for real estate consultants. help with one-to-one "settling accounts."“the down payment ratio and mortgage interest rates have both been reduced, and many customers’ home purchase costs have been reduced by 500,000 to 600,000 yuan.”

jin mao mansion in central plans to launch 165 units in this batch, with areas ranging from 100 square meters to 228 square meters. among them, the improved products of 168 square meters and 228 square meters are more popular. "the new deal has made great efforts to optimize taxation and credit. for example, shortening the value-added tax collection and exemption period will reduce replacement costs, which is very beneficial to improvement buyers." wang liping said that many "second-hand houses are being listed" and "cannot for those interested customers who want to raise a down payment within the agreed time, they directly recommend paying attention to the next batch of properties. “with the reduction of the down payment ratio, the down payment ratio for the second house has also become only 20%, and customers will have a wider choice of house types they want to buy.the new deal has given us an expectation of an upward trend in the property market. this is intangible and cannot be quantified, but it will still have a relatively large positive promotion.”

the agency changed its job during the holidays and clients signed contracts on the spot.

the manager of a store located in tianlin business district in xuhui said, “some customers who were originally hesitant have become very decisive. on the 29th,there was a customer who was hesitant at first and wanted to pay a lower deposit. when the policy came out during the negotiation, the customer immediately stopped negotiating any conditions and signed the contract on the spot.”

at the same time, according to the above-mentioned store manager, the company originally announced that all employees would be off on the 1st and 2nd of the national day holiday. however, after the new policy was introduced on september 29, in order to seize the market, the company announced a temporary adjustment to batches of rotational rest.

some store brokers told reporters that the business district where their store is located sold more than ten units in one day on september 30, and the store sold two units. "on the 30th, a customer contacted our agent after choosing a house online. he only showed it for more than ten minutes, and then asked the landlord to come out in the evening to negotiate and sign the contract. the decision-making time was very fast."

"in fact, since september 24, we have clearly felt that the market has changed significantly compared with the first half of the month, and more orders have been placed in our business district." said the aforementioned store manager.

the property market is expected to get out of the "tail-up" market

yan yuejin, deputy director of shanghai yiju real estate research institute, said that the "shanghai seven articles" new policy has many highlights, including further reducing the number of social security payment years and lowering the proportion of down payments for home purchases. it actively responds to the concerns of the masses and is useful for reducing home purchase costs and activating reasonable housing consumption demand. the positive effect has also benefited the demand for rigid and improved housing. it is expected that after the national day holiday, the pace of adjustment and optimization of home purchase policies across the country will accelerate. various new policies will create a better foundation for the good development of the real estate market and continue to build a "real estate bull".

"last week, a total of 18 new projects were launched in shanghai, with a total area of ​​527,500 square meters, mainly improvement projects. as the supply of new projects increases, the shanghai property market will be very lively." lu wenxi, a market analyst at centaline real estate, believes , the "shanghai seven" will effectively boost market confidence and stabilize expectations, combined with the traditional "golden nine and silver ten" sales season, it is expected that the transaction volume in the fourth quarter of this year is expected to get out of the "tail-up" market.