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after the shenzhen real estate market policy adjustment was officially announced, reporters from securities times·e company visited multiple new projects and found that the number of inquiries and views of the projects had increased. although discounts were still the main theme, some projects did change overnight. the preferential policies in the previous period were reduced.

after the "golden nine" period of insufficient quality, the real estate market ushered in the benefits of intensive loosening of policies and the "national day" time window. on october 1, the new property market policies in many cities, including shenzhen, were officially implemented. real estate companies have clarified their sales policies during the national day holiday based on their own circumstances, with the goal of achieving an increase in both volume and price.

according to the registration/transfer data provided by xingzhou shenzhen house, the transaction volume of new and second-hand houses in shenzhen increased month-on-month on september 30. among them, 61 new houses were sold, an increase of 38% from september 29, and higher than the daily average performance in september. slightly better. at the same time, the average listing price of listed properties also increased slightly.

internet celebrity disk is more popular

recently, the property markets in beijing, shanghai, guangzhou and shenzhen have experienced substantial adjustments.

in terms of purchase restrictions and down payment ratios in shenzhen, shenzhen households can purchase an additional house in non-core areas. the social security period required for non-local household registration in core areas has been reduced from 3 years to 1 year, and purchase restrictions in non-core areas have been cancelled. at the same time, the down payment ratio has been reduced from the previous 20% to 15%, and the down payment ratio for the second home has been reduced from 30% to 20%. both measures aim to further lower the threshold for home purchase and better meet residents’ rigid housing needs and diversified improved housing needs.

the reporter saw an internet celebrity real estate located in the "non-core area" of shenzhen. the real estate is quite popular. the parking lot with dozens of parking spaces for viewings is basically full. even before approaching the lobby, you can already hear the noise. of discussion.

in the sales hall, five or six groups of customers looking at the properties at the same time formed a circle around the sand table. in the middle, several real estate salespeople rapidly introduced surrounding facilities and price policies during the national day. in the negotiation area, multiple groups of house-viewing guests returned from the model room and were communicating with sales staff about price discounts.

when the reporter visited the property, he happened to encounter the client who was smashing golden eggs. "we have actually been looking at houses for a long time. after this round of policies came out, some houses have a tendency to be recycled at discounts. our family has a rigid need to buy a house. after thinking about it, we no longer hesitate. after buying it, we can spend the holidays with peace of mind." this pair of customers shared with reporters.

"our market has been selling relatively well in recent times. in august, we ranked first in shenzhen in both the number of residential units sold and the area sold. however, today's customer flow is indeed larger than before. this is still a job. japan. most of the customers are interested customers who have visited in the past and customers who have improved before. they did not make a move due to wait-and-see sentiment or down payment restrictions. "the sales staff told reporters, "in terms of price, the previous sales policy will be basically maintained during the national day. , there are no major adjustments planned at the moment.”

in another new property located in the "core area" of shenzhen, although this property is not as popular as the previous one, there are also three or four groups of customers communicating with the sales staff about the property. the salesperson told reporters, "this property has been open for more than a month. the large-sized products with high-quality views are currently selling well. there are still a lot of customers paying attention to the price concessions. however, for the time being, we will still offer discounts at a 15% discount." "

at the same time, the loosening of the sales restriction policy has also triggered many public discussions. during the interview, some citizens told reporters that they were planning a plan to "sell old and buy new".

in this policy, shenzhen has reduced the value-added tax exemption period from 5 years to 2 years; at the same time, it has canceled restrictions on the transfer of commercial housing and business apartments, and they can be listed and traded after obtaining the real estate registration certificate. analysts believe that the lifting of sales restrictions in shenzhen may increase the number of second-hand housing listings in the short term, but it will also help increase the activity of the second-hand housing market.

pricing policies are differentiated

at the price level, some real estate companies have formulated special promotion plans for the national day holiday.

a real estate company interviewed told reporters that the national day company's designated houses will enjoy an additional 92% off on the initial basis, and home appliance gift packs will be given after the transaction is completed.

the china real estate association has also recently called on local real estate associations and related social organizations to take immediate action and concentrate their efforts to unite relevant social organizations in october this year to mobilize and support more than 100 cities to participate in commercial housing promotion activities.

however, after the policy was released, some real estate projects also showed the intention of "stabilizing prices." some interviewed real estate companies said they would maintain the current pace of sales launches during the national day holiday and would not make larger price concessions.

an intermediary told reporters that after the issuance of the new policy, although some properties for sale still maintain an overall discount of 85%, some combination discounts have been withdrawn, and the current purchase price is actually a little higher than before the policy was released. the second-hand housing market is similar. "today, 15% of the listing customers of our stores have called and plan to increase the price of their listed second-hand housing." an intermediary revealed.

in fact, calls for price guarantees or even price increases are quite common in recent times. poly development’s multiple urban projects have recently announced a “guaranteed price plan”. if the sales discount of similar houses in the future is lower than the current discount, the buyer can check out without any reason. on september 28, zhuokai real estate, a local real estate company in henan province, issued a notice saying that since 24:00 on september 30, the house prices for sale at its evergreen jinshui chenyuan property have increased by 2% across the board. the project is located in jinshui district, the core area of ​​zhengzhou, henan province. .

liu shui, corporate research director of the china index research institute, believes that house prices in many cities are currently falling significantly. as house prices fall, home buyers are reluctant to enter the market. if the "guaranteed price" is promised, it will dispel the concerns of home buyers about falling house prices, eliminate the wait-and-see mood of home buyers, and help de-market the project. overall, housing companies' "guaranteed prices" help buyers stabilize housing price expectations and convey confidence in the development of the industry.

however, some real estate industry insiders told reporters that volume discounts are still the main theme. after all, compared with the main discount structure, the absolute amount of some combination discounts and gift packages is actually not high. the purpose of guaranteeing the price or even increasing the price is to guide homebuyer expectations.

the industry is looking forward to the "silver ten"

the "golden nine" that just passed was not in good condition, and the "silver ten" after the intensive policies were released has become the focus of market attention.

taking the shenzhen market as an example, according to china index database monitoring, from september 1st to 26th, shenzhen’s new housing transactions were 1,410 units/144,000 square meters, with the number of units sold falling 34.11% month-on-month, the area traded falling 37.04% month-on-month, and the number of units traded falling 7.60% year-on-year. %, and the transaction area fell by 6.07% year-on-year.

data provided by the shenzhen real estate agency association shows that in the 39th week of 2024, there were 966 second-hand houses (including self-service) in the city, a month-on-month increase of 22.9%. the association said that this week, affected by expectations of favorable national-level policies, the volume of second-hand housing has rebounded to a certain extent. with the implementation of specific optimization policies in shenzhen on september 29, it is believed that market activity will rebound in the later period.

since last week, the intensive introduction of positive policies has had a positive impact on market sentiment. residents' willingness to buy homes has improved to a certain extent, and the number of consultations and views on some projects has also rebounded significantly. according to the china index monitoring data, from september 24th to 29th, the average daily transaction data in first-tier cities improved slightly compared with september 1st to september 23rd, but the overall situation is not obvious yet.

sun hongmei, a senior analyst at the south china branch of the china index research institute, said that currently, shenzhen's property market demand is weak, confidence is weak, and home buyers have a strong wait-and-see sentiment. the continued price-for-volume exchange in the second-hand market has also had a certain impact on the new home market. this policy adjustment will boost residents' confidence in home purchasing, and is expected to stimulate the release of home purchase demand, forming very good market expectations. shenzhen's property market transactions may increase in october.

the marketing manager of longfor group shenzhen-hong kong company also told reporters that as the threshold for home purchase continues to decrease, there will be more customers with limited funds who want to buy a second home. in the past two days, the salesperson has received a lot of inquiries from customers, and the market has seen a relatively large number of inquiries. good feedback. "the demand of shenzhen residents to buy and exchange houses has not been fully tapped, and the arrival of the new deal will usher in a wave of indian summer." the person in charge said.

the china real estate association calls on real estate development companies to make full use of time windows such as the national day holiday to build a good buying and selling platform for the majority of property buyers and effectively promote the sales of commercial housing. promotional activities should strive for real results and achieve both volume and price increases.

at the same time, from the perspective of policy reserves, several first-tier cities may still have some room for relaxation. for example, shenzhen may still completely cancel the purchase restriction policy; local state-owned enterprises have introduced supporting policies for the purchase and storage of new unsold houses that have been built to further solve the problems of difficulty in price matching and high cost of purchase and storage funds; financial institutions and government departments have reduced transactions commissions, transaction taxes, mortgage interest rates, etc., more policies to stabilize the market in the future are still worth looking forward to.