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since the recent release of a number of blockbuster real estate policies, there have been constant voices in the real estate market about price guarantees and price increases.

on september 28, a real estate developer in zhengzhou officially announced that starting from 24:00 on september 30, 2024, the prices of all properties for sale would increase by 2% (approximately 300 yuan/㎡).

on september 24, the state council information office held a press conference, and the central bank, the state administration of financial supervision and the china securities regulatory commission announced a number of new policy initiatives. major policies include guiding banks to lower existing mortgage interest rates; unifying the minimum down payment ratio for first- and second-home mortgages, and lowering the national minimum down payment ratio for second-home loans from the current 25% to 15%; extending the terms of two real estate financial policy documents time limit; support the acquisition of existing land from real estate companies, etc. on september 26, the political bureau of the cpc central committee held a meeting and proposed to promote the stabilization of the real estate market and send a strong signal to stabilize the real estate market.

market analysts believe that the new policy measures this time are more powerful and deeper, which not only support the supply side to stabilize the market, but also support the demand side to increase purchasing power. it is expected that these policies will have a positive impact on the real estate market, thus promoting the long-term healthy and sustainable development of the real estate industry.

with a series of policy dividends, enthusiasm in the real estate market seems to have been ignited again. not only this zhengzhou real estate project, but also the real estate markets in many places across the country have made calls for price guarantees and price increases.

for example, on september 26, a number of urban projects under the central enterprise poly development announced "price guarantee plans." for example, wenzhou poly's "poly tianjun" project announced that "if similar houses (residential only) in the tianjun project are signed for sale online later if the discount is lower than the buyer's existing discount (compared to the registered price), or if there is any form of disguised discount such as additional property fees, parking spaces, home improvement packages, etc., you can check out without any reason (interest on the house payment is not included)." similar commitments are also being promoted simultaneously in some projects of xi'an poly, sichuan poly, jinan poly, chengdu poly, and guangdong poly.

earlier, a chengdu real estate company issued a document announcing that it would increase the unit prices of all residential projects for sale by 2%.

however, industry insiders pointed out that this price increase and price guarantee strategy is on the one hand to stimulate potential buyers to make decisions as soon as possible, and on the other hand, it also reflects the developers’ confidence in the market recovery. however, in any case, the real estate industry is indeed facing a new era. positive signal.

the reporter noticed that in the aforementioned zhengzhou real estate promotion copy announcing the price increase, there were many remarks that exaggerated the price increase. for example, “with the introduction of a new package of favorable policies by the central bank, including lowering existing mortgage interest rates and unifying the minimum down payment ratio for second homes to 15%, core assets in major cities will undoubtedly usher in a new wave of price increases. the assets are bound to have steady appreciation... as a high-quality project in the core of the main city, the value of the houses for sale will naturally increase."

at present, it remains to be seen whether the real estate market is picking up as expected, but the stock prices of real estate companies and related concept stocks in the capital market have continued to rise last week, and even reached daily limit levels.

bank of china securities pointed out that various departments have successively released relevant measures to boost the economy. the latest monetary policy of the central bank and the multiple support measures issued by the state council to stabilize employment have all released positive signals and made clear expectations management for the market. judging from the current market conditions and policy orientation, follow-up policies will continue to be effective. if special bonds or special government bonds can be implemented in a timely manner, it is expected to play a significant role in economic recovery and boost market confidence. it is expected to bring with a wave of recovery in real estate transactions, it is recommended to focus on the real estate sector.

soochow securities pointed out that market recovery requires patience and there is no need to pay too much attention to short-term fundamentals at the moment. at the same time, the industry has reached an expected turning point, and investment opportunities in the sector have been valued. based on the performance of the real estate sector in past cycles, the index usually rebounds after the industry is expected to reach a major turning point. soochow securities believes that the determination of the real estate market rescue reflected in the relevant statements of this politburo meeting is far beyond previous expectations, and the policy goals have been clarified for the first time. the follow-up policy methods and intensity are worth looking forward to. the industry has reached the expected turning point, prompting attention to the current sector investment. opportunity. since the implementation effects of policies such as the purchase and storage of existing housing and the acquisition of existing land are closely related to the intensity of fiscal support, soochow securities determines that the implementation of fiscal policies that exceed expectations will constitute an important catalyst for the sector in the short term.