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recently, when brother neck was looking for a topic, he saw this piece of news:volkswagen announces discontinuation of polo production in europe 。

could it be said that this classic old car, which has been sold for nearly half a century, is finally going to withdraw from the stage of history?

actually, that's what happened. originally, there were two main production bases for polo, one in pamplona, ​​spain, and the other in ettenhage, south africa. now, volkswagen has stopped all polo production in spain and transferred all production lines to south africa.

that’s why volkswagen said it was “discontinued in europe”.just shut down european factories, polo is still sold in europe.

although this news is a bit headline-grabbing, after digging deeper, brother neck discovered that it is not easy for polo to change its production line. the reason why the public is doing this is: polo is going to be cold.

foreign reports say that volkswagen is changing its production lines this time to make room for the future "electric polo". the spanish factory will soon produce two new pure electric cars: ID.2 andskoda epiq 。

in fact, to put it bluntly, the polo is actually the same no matter where it is made, but in the future, the polo will probably be replaced by other electric cars.

why? not becausepure electric cars are really awesome.

for example, in august this year, against the background of declining car sales across europe, the ex30, a pure electric car with a high price and mediocre performance in china, bucked the trend in europe and was sold in germany alone. 6875 taiwan, entering the tenth place in the pure electric sales rankings.

not to mention that in the list, there is always a european magic car id.3 second only to model y, which was sold in one month. 15114 tower.

europeans drive small cars. the main reason is that urban roads are narrow, there are few parking spaces, and there are many mountain roads. small cars often mean more economical and saving money. not only is it cheaper to buy a car, but it also saves fuel. if you use it as a tool, the small car will naturally more cost-effective.

pure electric cars, which are more energy-saving and economical than fuel, are simply dancing on the european xp. for most people, economy and sufficient use are the basic needs of buying a car.

this is why polo was so popular back then. before the birth of the polo, the beetle had reached the end of its life cycle. the streets of germany were filled with fiat 127s and renault 5s, and the public lacked a truly capable car.

so in 1974, volkswagen first launched the audi 50, a two-door hatchback equipped with a 1.1l fuel engine. simply put, it was positioned like the audi a3 (actually a1), making it an entry-level model. of audi.

after all, europeans also look at brands when buying cars. who wouldn’t buy a cheap audi? so the response to this car is pretty good, but the problem is,even if you are entry-level, it is still an audi., brothers who can't afford it still can't afford it, so they can't compete with the mainstream small cars in britain, france and italy.

as a result, after 6 weeks, volkswagen did not even change the casing, but reduced the equipment and changed the standard. it was changed to the volkswagen polo, which focused on economy and affordability. it exploded as soon as it was launched. the global sales reached 500,000 units that year, and even the previous audi 50 was replaced. it was delisted, which indirectly contributed to audi's high-end road. . .

as for polo, volkswagen saw that sales were so good, so it began to carry out various modifications, such as its sedan version, which was renamed derby, as well as the performance version of polo gt and the "championship version" of polo fox.

you know, europeans do not have a problem with "bigness" when driving small cars. small cars with large space are actually more popular, so starting from the second generation, the c-pillar of polo has been changed to a more vertical inclination, so that the trunk can be put down more a lot of stuff, but it also looks more and more like another volkswagen car, the golf.

what is the relationship between the two? . . in fact, it doesn't matter, there is no historical inheritance, and it is not the same platform, but everyone always regards polo as a small golf, mainly because they are both equally classic.

in short, the polo family hasa total of 14 million vehicles were sold worldwide. and starting from the fourth generation polo, this car has entered the country. between 2015 and 2017,monthly sales basically remain at around 15,000, the total sales volume in the past two years is second only to geely's king kong in the ranking of small cars. . .

but if we look at polo's global sales data, we can also find that this car has actually begun to enter recession around 2020.

not only has monthly sales dropped from about 60,000 units in the past to less than 30,000 units now, the chinese market, which used to be the most important, has also completely cooled down. now half of polo sales are in brazil and south africa.

so to put it bluntly, the decline of polo is largely due tojust becauselose the domestic market。

the key reason is that the cost-effectiveness of this car seems to be getting lower and lower today. for the same 100,000 yuan, you can buy a pretty good car in china, which requires space and intelligence, and is more fuel-efficient than fuel-efficient.

let's make a comparison. the official guide price of polo is 90,900-124,900 (it will be cheaper in stores), but the size is only 4053x1740x1449 and the wheelbase is 2564. the space cannot be said to be narrow, and it will not be too comfortable anyway.

at this price, not to mention the super-beating 998 qin l, you can actually buy a smaller suv with a larger size, such asgeely binyue, trumpchi gs3 etc.

take binyue as an example, the official guidance is 66,800-99,800, which is lower than polo, but its size is 4330x1800x1609, wheelbase is 2600, and the space is obviously larger.

and if you compare polo with domestic pure electric cars, it will be crushed by intelligence.

domestic small cars are basically divided into three categories: seagull, bingo, and dolphin. although polo ranks sixth, its sales volume is more than 30 times lower than that of seagull, which ranks first.

let’s take a look at the rival dolphin, which is about the same size as the polo. even though the two top models are similar in price and size, the dolphin is equipped with more intelligent driving functions, such as lane keeping and road traffic recognition, while the polo can only reach the l0 level. . you must know that at this level, many cars are used by women in families, so it is necessary to provide some smart driving functions.

the space is not as good as that of a petrol car, and the functionality is not as good as that of an electric car., the polo, which relied on cost-effectiveness to win at the time, lost its cost-effectiveness, and of course declined, so volkswagen will hand over the future to two "electric polo", namely the id.2 and skoda epiq mentioned above.

this id.2 has been unveiled before. as an entry-level id, it is said that the price in europe will be less than 25,000 euros, equivalent to 200,000 yuan. in europe, yuan plus costs more than 300,000 yuan. basically it's the price of dolphin.

the skoda epiq is actually a reskinned id.2. they both use the meb entry single-motor platform and are similar in size, a little over 4 meters long, but the appearance is obviously more magical, without the shadow of the volkswagen.

neck brother made a bold prediction first. the sales volume of these two cars in europe should not be low, but if they enter the country, it may be difficult to say. after all, there is no shortage of cost-effective cars in the country.

all in all,it’s not that the polo is dead, but the electric polo is coming, our demand for a cheap car has not changed.

this reminds me of the domestic electric car market in the past two years. the first ones to break through the siege of oil trucks were either model y with more than 300,000 yuan, or dolphins with about 100,000 yuan, and various cheaper "fish heads". therefore, the first ones to be eliminated are the oil trucks in these locations.

europe is like walking the same path we have walked all over again, this wave,alsoit’s time for europe to help us cross the river。