2024-09-29
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on september 27, shanghai ushered in the opening of many hot new properties. among them, 108 luxury homes in cuihu tiandi phase 6 (registered name: cuihu tiandi liuheting) with an average total price of nearly 110 million yuan were sold out on the same day, with a total of gold amounted to 11.979 billion yuan. market news shows that this project has set a new record for the daylight of a billion-dollar luxury home in china.
on the same day, the third phase of zhonghai lingdi jiuxu in xuhui binjiang also opened for sale. the average total price of each unit was about 15 million yuan to 33 million yuan, and it was also sold out on the same day. the project has achieved "daylight" twice before.
photo by shanghai bund daily reporter zhu yu
recreate "daylight"
public information shows that green lake world is located in the xintiandi area of huangpu district, shanghai. it is a high-end residential series launched by shui on group in shanghai.
the average opening price of phase 6 of green lake world was 210,000 yuan/square meter, and a total of 108 houses were launched. among them, the duplex area is about 1200-1400 square meters in the high area, the large flat floor in the middle area is about 700 square meters, and the flat floor in the middle and low area is about 435-470 square meters.
the average area of green lake world phase 6 is approximately 528 square meters.it surpasses the record of approximately 526 square meters per unit set by tomson yipin in 2006, making it the largest apartment residential product in shanghai.
from the perspective of total price range, the cheapest unit in phase 6 of cuihu tiandi is about 75.71 million yuan, with a unit price of about 166,000 yuan/square meter, and the most expensive unit is about 356 million yuan, with a unit price of about 280,000 yuan/square meter. not only did it break many records in shanghai and even the domestic property market,it has also become the apartment project with the highest average total price per unit in shanghai's history, with the average total price per unit close to 110 million yuan.
according to the house selection announcement on that day, the project will start house selection in batches based on the lottery sorting results from 13:00 on september 27. judging from the information publicly released by the sales agency, more than 120 names were called for the sixth phase of cuihu tiandi to be liquidated.
on august 30, shui on real estate co., ltd. disclosed its 2024 interim results. financial data shows that in the first half of 2024, ruian real estate's revenue was approximately 2.073 billion yuan (rmb, the same below), a year-on-year decrease of 68%; net profit attributable to the parent company was approximately 72 million yuan, a year-on-year decrease of 88%.
at that time, shui on real estate stated that two high-end residential projects under construction, cuihu tiandi phase 6 and cuihu binjiang, would be launched in the second half of 2024 as planned. shui on real estate expects that, as the latest project of the cuihu series, phase 6 of cuihu tiandi will be the most anticipated and sought-after property in the market this year. both projects are expected to contribute significantly to contracted sales in the second half of the year.
in addition to the sixth phase of cuihu tiandi, another high-end luxury project, xuhui binjiang zhonghai lingdi jiuxu, was also sold out on the same day. the project launched three batches of 178 units this time, with 377 units effectively subscribed. the main unit type is a four-bedroom apartment with a built-up area of about 186/210 square meters, with an average price of 146,700 yuan/square meter.
according to jiemian news, china overseas lingdi jiuxu still achieved a record of liquidation in one hour this time. house selection opened at 2 p.m., and around 3:05 p.m., the sales team announced good news: relaxing daylight, all 178 units were sold out. according to on-site feedback, from the time the number was called to the time of liquidation at no. 340, the average transaction time for each property was only 20 seconds.
prior to this, on june 28 this year, china overseas lingdi jiuxu opened for the first time, with 232 units selling for 6.638 billion yuan, and the first launch was sold out. on august 29, the second phase of zhonghai lingdi jiuxu opened for sale. 120 units were liquidated 32 minutes after the opening, achieving sales of 3.16 billion yuan.
this time, with the realization of the third phase of the project, cosl has achieved cumulative sales of approximately 14.8 billion yuan.
why are luxury homes in shanghai so popular?
at the beginning of this month, daily economic news reported that since 2024, 12 luxury housing projects have been launched in shanghai, almost every time.
as of august 18, a total of 2,641 luxury homes with a total price of more than 25 million yuan have been signed online in shanghai this year, and a considerable number of transactions have been signed online since then. if we add the 263 units sold in august, the number in the first eight months is close to 3,000 units. this is not only far higher than the other three first-tier cities, but also something that has never happened in shanghai in the past 10 years.
it is china shipping shunchang jiuli that will take the lead in "sunlight" in 2024. the average total price of a unit was about 40 million yuan, and all the first properties were sold out, with a total sales volume of 19.65 billion yuan, breaking the national record for the total sales amount of commercial housing in a single opening.
in the off-season of july and august, shanghai's luxury properties are in short supply: the second phase of longsheng bay, 120 units, the subscription rate is 239%; sunac bund no. 2, the second batch of 110 units, the subscription rate exceeds 180%; china overseas shipping co., ltd. lingdi jiuxu phase ii, the effective subscription rate is 252%; jinyuan has 33 units, the project has been open for subscription for 4 days, and the subscription rate is 152%; greentown qiantan lily garden phase iii has 10 villas, with a total price of 53 million to 100 million yuan, and the subscription rate 210%.
the increasing supply can still be absorbed by the market, and home buyers are almost "buying what they have."
according to statistics from the china index research institute, only 896 luxury homes priced at 25 million yuan and above were sold in shanghai in 2015. in the following eight years, most of them maintained the level of 1,600 to 1,700 units per year. however, this balance was broken by the blowout supply in 2024. counting sunac bund no. 1, jinyuan and zhonghai lingdi jiuxu, which were sold out within three weeks, shanghai averaged 12.5 luxury homes per day in the first half of the year.
why is it so hard to find a luxury home in a core city? zhang hongwei, founder of jingjian consulting, analyzed to a reporter from the daily economic news: "projects in the core areas of the core cities of beijing, shanghai, guangzhou and shenzhen have price inversions, and they are core assets. there is a high probability that the price will rise in the next three to five years."
"on the other hand, the sensitivity of policies and demand support in core cities are relatively sufficient. a round of policy stimulus every 3 to 6 months will release a corresponding wave of transaction volume. high-quality assets in core cities are here under this kind of market situation, an independent market situation will appear again.”