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as a pure electric medium and large car launched by the mercedes-benz brand, the sales volume of the mercedes-benz eqe in the past two months was only 7 units (july) and 2 units (august) respectively. this can really be called extremely sluggish sales. .

but in fact, the mercedes-benz eqe car series (properly priced at 500,000 yuan) with a guide price in the range of 478,000 to 534,300 yuan has already had the highest discount at the terminal of 150,000 to 200,000 yuan.

the discount comes from the car owner’s website and is for reference only.

let’s take the current quotation information given by dealers in chengdu as an example. the original price of the mercedes-benz eqe model is 478,000 yuan, and now it can reach a bare car price of 278,000 yuan. the terminal directly gives a discount of 200,000 yuan, which is equivalent to it's a 40% discount, can you believe it?

but even with such a huge discount, the mercedes-benz eqe still cannot be sold no matter what. on the other hand, the fuel version of the mercedes-benz e-class can still sell nearly 10,000 units per month. this gap is really too big in comparison.

to be honest, if we measure the mercedes-benz eqe model based on the price of 280,000 yuan, it is not that bad. when it comes to power, although the three models of mercedes-benz eqe on sale all have a single motor, they also have a power output of 292 horsepower and an acceleration time of 100 kilometers per hour in 6.7 seconds, which is actually enough for daily driving.

in terms of appearance size and aura, the length, width and height of the mercedes-benz eqe are 4969/1906/1514mm respectively, and the wheelbase is 3120mm. it is also a standard medium and large car body. however, due to the relatively low profile of the vehicle and the pursuit of a lower drag coefficient, it does not look too big. this is why it is not as elegant and majestic when placed next to the mercedes-benz e-class.

in terms of battery life, mercedes-benz eqe currently offers two cruising ranges of 717km and 752km. it is matched with a 96.1kwh ternary lithium battery, and the corresponding charging time is 0.8 hours (48 minutes) for fast charging and 13 hours for slow charging.

in terms of battery life, the mercedes-benz eqe is still quite good. even at a 30% discount, it still has a pure electric range of more than 500km. so isn't this enough to meet a week's commute to and from get off work? the charging speed is a bit slow. after all, the eqe is a 400v platform model, so this may also be a major factor that affects many people's purchasing decisions.

there is not much to say in terms of configuration. it has everything that should be included, such as 360-degree panoramic images, cruise control, full-speed adaptive cruise, automatic parking, segmented and openable panoramic sunroof, heated steering wheel, and electric rear tailgate. , front seat heating, 15-speaker berlin sound audio, dual-temperature zone air conditioning and other functions are also standard. after all, the guide price is close to 500,000 cars, so the configuration and performance should be basically adequate.

of course, the mercedes-benz eqe also has an obvious shortcoming, that is, its rear seat backrest is very straight, and it is not adjustable whether it is the whole or part of it, which makes it difficult for passengers to sit in the back row. it’s uncomfortable, and i feel aggrieved.

in addition, for people who are slightly taller, it is easy to bump their heads when sitting in the back row of the mercedes-benz eqe, and the legroom is not very spacious, so if you really want to use it as an executive-class sedan, it is really not very convenient. it’s suitable, which may be why home users don’t buy it.

at last,as early as may this year, mercedes-benz had decided to suspend the development of large-scale luxury electric vehicle platforms. the reason was that the market performance of eqs, eqe and other models did not meet expectations. therefore, mercedes-benz planned to save money at this stage and wait until the time is right. , and then restart the research and development of pure electric architecture for medium, large and large vehicles.

at the same time, mercedes-benz has also adjusted its electrification goals, changing the previous "50% electric vehicles by 2025" to 2030, and canceled the "only sell electric vehicles in markets where conditions permit" plan.

after reading the information points in the above two paragraphs, i don’t know what everyone thinks. anyway, my feeling is that mercedes-benz has encountered resistance in the pure electric market for medium and large cars, so it simply stopped it and did not develop it.

so isn't this equivalent to indirectly admitting the fact that its eqs/eqe models failed? then your manufacturer has no confidence in its own car, so how can consumers still have the courage to buy it? therefore, the sales data of how many units of mercedes-benz eqe are sold this month is really not without reason.

to put it bluntly, mercedes-benz needs china's huge new energy vehicle market, but the chinese do not necessarily need mercedes-benz's new energy vehicles, because at this stage there are indeed too many chinese new energy vehicles that can replace mercedes-benz's pure electric models. . moreover, this gap may continue to widen with the rise of brands such as wenjie, xiangjie, and zhijie empowered by huawei. therefore, there may not be much time left for mercedes-benz in the new energy field. . (text/dazhuo)