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as we all know, lei jun is a boss who is very good at speaking. his friendly image is so deeply rooted in people's hearts, which is inseparable from his superb speaking skills.

inspired by lei jun, many business leaders have also moved from behind the scenes to the stage with the idea of ​​​​"i can do whatever i want" and began to tell their entrepreneurial stories and journeys. do you use weibo? i play too! do you do live broadcast? i do it too! why are you still drifting? drifting is not simple.

no, at the launch of zhiji's new ls6 last night, ceo liu tao personally drove the car and drifted into the venue in front of 2,400 media and users. with sparks and lightning all the way, he rushed towards the ice cream cone in the center of the main stage, ready to let me give you a few laps to determine the circle drift.

the first time i tried it, i pushed my head but didn't float. it doesn't matter, just speed around the ice cream cone, turn the direction, and fuel it! as a result, it spun around in circles and failed to float.

mr. liu in the car must have been sweating profusely by now. he quickly started to start again and was about to do it again, but he knocked over the ice cream cone in the middle again...

afterwards, wei pengda, director of zhiji high performance motorsports department, told reporters that liu tao may have been too excited and did not show his true strength, so he posted a video of liu tao's drift during the rehearsal.

okay, although the performance was not very smooth, but on the bright side, at least he brought a certain amount of attention to the new ls6, letting everyone know that chiji also prepared his own "model y" and joined the siege against tesla team.

model y, a product born in 2019, has really endured too much.

model y’s challengers each have their own merits

everyone must have heard of lodao ceo ai tiecheng's complaints two days ago, "we agreed that six major sects would attack model y together, but lodo was stabbed five times by a friend."

in fact, this is normal. in china, the greater the potential of the industry, the greater the demand for public relations. similar to the computer industry twenty years ago, the internet industry fifteen years ago, and the mobile phone industry ten years ago. if one day we don't quarrel anymore, this wave will almost pass.

in today's china's new energy market, dealing with public opinion wars and communication wars has long become a daily routine for the public relations and marketing departments of car companies.

back to letao being besieged, the main reason is of course that its product power has had a large enough impact on the market.

although weilai has not officially released specific order data, its actual sales can still be traced at the terminal - the number of locked orders exceeded 30,000 in 72 hours, and the conversion rate of pre-sale orders is as high as 30-35%.

from a product perspective, ledo’s selling points are mainly space, energy consumption, comfort and battery replacement.

the price is also a highlight. the standard range rear-wheel drive version is priced at 206,900 yuan, with a cltc range of 555 kilometers; the long-range four-wheel drive version is 255,900 yuan, with a range of 700 kilometers. if you use the electricity leasing plan, the standard range rear-wheel drive model is priced at 149,900 yuan, and the monthly battery rental is only 599 yuan.

compare the current price of model y:

the rear-wheel drive version costs 249,900 yuan and has a range of 554 kilometers.

long-range four-wheel drive costs rmb 290,900 and has a range of 688 kilometers.

the high-performance version costs 354,900 yuan and has a range of 615 kilometers.

whether it is the standard battery life version or the long battery life version, ledo is 40,000 yuan cheaper than model y.

tesla model y

and if you add in the fsd of 64,000 yuan, the price of the rear-wheel drive version will exceed 300,000 yuan. seeing this price and configuration, more than 30,000 units can be sold every month. no boss would be convinced. he even said for yu chengdong: "we lose 30,000 yuan on selling an r7, which is 10,000 yuan cheaper than model y." .

having said that, the zhijie r7 has the highest starting price among these "players".

zhijie r7

the entry-level zhijie r7 pro has a range of 667 kilometers and is priced from 259,800 yuan; the zhijie r7 max has a range of 802 kilometers and is priced from 299,800 yuan; the zhijie r7 four-wheel drive has a range of 736 kilometers and is priced at 339,800 yuan. yuan qi.

and this price does not include huawei ads 3.0 that yu chengdong talked about at the press conference. only the 299,800 yuan max version is equipped with lidar. adding in the 10,000 yuan ads 3.0, the price also reaches 30.98 ten thousand yuan.

however, even though it does not have a high-end smart car, the zhijie r7 can still attract a wave of fans with its complete hongmeng cockpit. when it comes to the experience of mobile phone interconnection, huawei is indeed "far ahead".

the avita 07, which was just launched last night, is similar. although it does not belong to the hongmeng zhixing camp, it also has the blessing of a new generation of hongmeng cockpit and ads 3.0. in addition, avita 07 also has its unique features in design.

avita 07

avita 07 also continues its stretched and elegant body proportions. the slender body, well-proportioned wheel-to-height ratio, and three-dimensional sculptural disc-wing front face make it highly recognizable. inside the car, the avita 07's interior also reflects the "new luxury" in the eyes of the design team. it is both beautiful in appearance and functional at the same time.

the interior design has always been regarded as the "weakness" of the model y. many people think that tesla's design is too simple and its backward voice experience has also been opened up by independent brands.

not only that, avita, which has encountered obstacles in the pure electric market, has now found another way to extend the range, and the price has become more affordable, with the starting price reaching 219,900 yuan.

however, it should be noted that the entry-level pro version lacks many comfort features, and the main sales model should still be the 239,900 yuan max version.

jikrypton 7x

in terms of configuration, the most expensive one is ji krypton. the entire series comes standard with lidar and two orin chips. the comfort configuration in the cabin is also quite high. there is also an optional technology comfort package for the rear row and zero-gravity seats. , rear entertainment screen, small table, all available.

and from the price point of view, jikrypton 7x is also very competitive. you can buy the long-range rear-wheel drive smart driving version for 249,900 yuan, and this is only the starting price of model y; the rear-wheel drive smart driving version of 7x is also only 229,900 yuan.

finally, there is the new zhiji ls6 mentioned at the beginning. the entry point it chooses is the sports performance of the vehicle. this is also the reason why ceo liu tao chose to drift into the field.

zhiji ls6

the new zhiji ls6 is equipped with "skin lizard digital chassis" and "four-wheel steering", even the entry-level version priced at 216,900 yuan is no exception.

going up, the 279,900 yuan long-range skink smart driving version is equipped with air suspension, electric shock absorption and other chassis configurations; the 302,900 top model has the fastest 0-60 seconds acceleration of 3.48 seconds. compared with the model y high-performance version, the price more than 50,000 less.

like the jikrypton 7x, all zhiji ls6 series are equipped with lidar and nvidia orin

from a product perspective alone, model y is clearly unable to withstand a host of challengers. even the motor efficiency and energy replenishment network that tesla was once proud of have been surpassed.

but now consumers who buy model y, are they still buying the configuration?

why does tesla sell so well?

on march 15, 2019, at 11:21 beijing time, musk, who was 21 minutes late, finally appeared on the model y launch stage. musk said at the time that tesla's total production would reach 1 million in another 12 months.

his confidence comes from the shanghai gigafactory on the other side of the ocean. after going through the roughest year in 2018, model 3 climbed out of the production hell and production was finally on the right track.

not only the production and manufacturing of vehicles and batteries, as the world's first oem to apply supercharging, tesla has laid supercharging facilities around the world in just a few years. at that time, the 250kw v3 supercharger had also been released and was under intensive construction.

in the past, electric cars were considered a complete scam. i still remember that from time to time, a "highly educated person" would pop up in the circle of friends to criticize electric car companies.

as it turns out, they were wrong.

soon, the market's attitude towards electric vehicles gradually began to change, and various traditional car companies also followed suit. "accelerating the world's transition to sustainable energy" is no longer an empty talk, but is actually happening around us. see electric cars are tangible and tangible.

perhaps, even without tesla, other companies will become leaders in the electric vehicle industry. but it is undeniable that tesla, as a pioneer in the industry, has played a decisive role in the popularization of electric vehicles.

as a pioneer in the industry, tesla will naturally not be treated poorly by the market. today, it has established a strong brand influence in china's new energy vehicle market. choosing tesla now is just like choosing bba. it is a kind of trust and recognition of the brand.

these are things that rising stars can’t exchange for no matter how much configuration they pile up.

but this does not mean that there are no opportunities for independent brands. the medium-sized suv market is huge, and as the penetration rate of new energy vehicles continues to increase, this market will further expand.

text | li hua