an average of 26.5 new restaurants opened in beijing every day in the first half of the year
2024-09-25
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the catering industry in beijing in 2024 has many labels. the first label is the acceleration of iteration. according to beijing business daily, the number of registered catering companies in beijing in the first half of 2024 was 4,842, a year-on-year decrease of 15.67%, with an average of 26.5 stores opened every day. on the other hand, the cancellation and revocation volume has increased. the industry has moved from the incremental to the stock era, which means that high-quality catering with strong pressure resistance has attracted much attention. the second label is intensified competition. faced with the accelerated reshuffle of the industry, new and old brands are competing while also facing the problem of increasing revenue but not profits under the price war. according to data from the beijing municipal bureau of statistics, in the first half of 2024, the catering industry in beijing achieved revenue of 63.71 billion yuan, a year-on-year decrease of 3.5%, and the total profit of catering enterprises above the limit in beijing decreased by 88.8% year-on-year. the third label is innovation and change. faced with the current situation, the catering industry has shown strong vitality and resilience in the face of challenges, and enterprises have explored new models, new scenarios and new products. against the background of the introduction of a number of policies to promote consumption and seek development, the activity of the catering market has been further stimulated, and steady progress has been made towards the goal of building an international food capital.
after 5 trillion
the white paper on china's catering franchise industry shows that from the perspective of the trillion-yuan social catering timeline, starting from the reform and opening up in 1978, it took 28 years for my country's catering industry revenue to break 1 trillion yuan in 2006, 5 years to break 2 trillion yuan in 2011, 4 years to break 3 trillion yuan in 2015, 3 years to break 4 trillion yuan in 2018, and 5 years to break 5 trillion yuan in 2023. according to industry estimates, with the continuous increase in demand for the catering industry, the social catering industry was originally expected to enter the 5 trillion era in 2020, but due to external force majeure factors, it will not reach expectations until 2023.
efforts during the bottoming period
a set of data on the decline in profits of beijing's catering enterprises above the designated size in the first half of 2024 has sparked heated discussions inside and outside the catering industry, revealing the current situation of the catering industry this year. in the first half of 2024, the national catering industry had revenue of 2624.3 billion yuan, a year-on-year increase of 7.9%; the catering revenue of units above the designated size was 719.2 billion yuan, a year-on-year increase of 5.6%. looking at the beijing market alone, beijing's catering industry achieved revenue of 63.71 billion yuan in the first half of the year, a year-on-year decrease of 3.5%. although the catering revenue fell in the first half of the year, beijing's catering industry revenue accounted for 10.04% of the city's total retail sales of consumer goods, an increase from 9.2% in january-may. this data shows the important position of the catering market in the overall economy. looking back at the data on the decline in profits of beijing's catering enterprises above the designated size, the data of beijing shows that the decline in profits of beijing's catering industry was mainly in the first quarter, but the profit in the first half of the year was 180 million yuan, which means a profit of 634 million yuan in the second quarter. however, it is certain that the overall catering consumption market is stable, the competition in the industry is becoming increasingly fierce, and the iteration is accelerating.
iteration, catering registration volume decreased by 15.67% year-on-year
since the beginning of this year, "opening and closing stores" has become a topic that is often mentioned in the catering industry. in the eyes of most people, the catering market has ushered in a wave of restorative growth. however, this growth is not comprehensive, but is accompanied by fierce market competition. some catering companies seized the opportunity to expand rapidly, while others faced the dilemma of closing stores due to poor management, which also reflects the current situation of industry recovery and intensified competition.
according to qichacha data, the number of registered domestic catering companies reached 1.3166 million in the first half of 2024, a significantly narrower increase than the same period in 2023. among them, the number of registered catering companies in beijing reached 4,842 in the first half of the year, a year-on-year decrease of 15.67%. at the same time, the number of cancellations and revocations increased in the first half of the year. this shows that the iteration of the catering industry is accelerating.
from a regional perspective, as of august 2024, the top three districts in terms of the number of catering companies in beijing are chaoyang district, changping district, and yanqing district. chaoyang district, changping district and fengtai district ranked at the top in terms of the number of registered catering companies in the first half of the year.
however, the catering industry still shows its strong appeal and has become a popular choice for many entrepreneurs and investors. the data clearly reveals this, and new entrants continue to pour into this field full of opportunities and challenges.
however, along with the upsurge of catering entrepreneurship, the market has also experienced a profound baptism. in this reshuffle, those catering brands that can keep up with the pace of the times, continue to innovate, and accurately grasp consumer needs stand out and achieve rapid development and expansion. brands that lack innovation and cannot meet the diverse needs of consumers are gradually eliminated by the market. compared with the past, the survival of the fittest in the catering industry is accelerating.
the threshold is 21-30 yuan per person.
from the perspective of category classification, snacks, fast food, beverages, and hot pot are the categories with the largest number of catering outlets in beijing. this shows that low entry barriers and low investment amounts are still important reasons for entering the catering industry.
from the consumer's perspective, snacks and fast food are generally widely popular for their speed, convenience and affordable prices. in recent years, young consumers' preference for drinks and hot pot is particularly obvious.
from the market perspective, the above-mentioned standardization of categories and the fast delivery process make management and operation easier, lowering the entry barrier. for this reason, in terms of the per capita distribution of catering stores in beijing, the most popular ones are those with a per capita price of 21-30 yuan, followed by those with a per capita price of 31-40 yuan.
in terms of the number of brand stores, luckin coffee, starbucks, kfc, juewei duck neck and mcdonald's rank at the top. luckin coffee has been the catering brand with the largest number of stores in beijing for two consecutive years.
source: beijing business daily
