news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

the domestic auto market is in a state of constant internal competition and price wars. facing a sudden test, how automakers can use their scale advantages and cost control to win has become a magic weapon. at the same time, the innovation ability and profitability of automakers also play a vital role in the future development of the brand.

from "china's new energy sales champion" to "global new energy sales champion", byd's every move always resonates with the industry and constantly influences the industry's dynamics.

through the recent official financial report, byd has indeed put "technological equality" into practice. on the one hand, byd has achieved great success in the first half of this year, achieving "revenue, net profit, and sales" in china;

on the other hand, in the first half of this year's chinese brand bicycle profit ranking, it ranked fourth with a bicycle profit of 8,500 yuan, while the top three were great wall motors, geely group and ideal auto.

this extremely contrasting figure not only reflects the extent to which the current domestic auto market has been involuted, but also makes byd realize the need to master the balance between high-quality corporate development and consumer benefits, and to single-handedly break the interest distribution pattern in the chinese auto market.

equal technical rights, giving back to users

what is technological equality? as the name suggests, it means that consumers spend less money and experience better technology. as a leading company in the industry, byd is well aware of the importance of the moat built by technology.

in addition to developing technologies such as blade batteries and dm-i hybrid, byd has also successively launched ctb battery body integration, yi sifang, yunnian, e-platform 3.0, etc. after layers of technological changes, it has firmly occupied the new energy vehicle market.

on may 28 this year, byd continued to launch the latest plug-in hybrid technology - the fifth-generation dm technology. not only does the engine thermal efficiency reach 46.06%, the comprehensive cruising range reaches 2100km, and most importantly, it leads the entire automotive industry to officially enter the fuel consumption "2.0" era.

the continuous innovation and evolution of technology is inseparable from byd's hard work over the years. in the first half of this year alone, byd invested as much as 20.2 billion yuan in it, an increase of 42% over the same period last year, and this figure is about 6.6 billion yuan higher than the net profit in the same period.

among the more than 5,300 a-share listed companies released by wind, byd ranked first in r&d expenses, becoming the "r&d king" of a-shares.

unlike other car companies that seek stability in r&d, byd is obviously more aggressive in r&d investment. from 2011 to now, in the past 14 years, byd's r&d investment has been higher than its net profit for 13 years, sometimes even several times the net profit in the same period. as of now, byd's cumulative r&d investment has reached nearly 150 billion.

of course, byd is not ambiguous about the technical configuration of the new car, but it has not raised the price. instead, it has "increased the quantity without increasing the price" just to bring consumers a better experience. for example, byd's plug-in hybrid models are all equipped with 12v lithium iron phosphate starting batteries as standard, which increases costs and configurations.

this means that byd will not only invest all the profits it gains from the market into new technologies, but will also continue to polish its products at its own expense, giving back to the market and users.

looking at the entire automotive industry, the price of upstream materials for lithium batteries has been declining year by year in recent years, which has lowered the threshold for new energy vehicle experience to a certain extent. byd happens to have strong cost control based on its own strong industrial chain and the premise of ensuring product quality.

overall, although byd is slightly inferior in terms of single-vehicle profitability, its profitability has steadily improved thanks to its strong brand appeal, continuously expanding scale advantages, and extreme cost control capabilities in the industrial chain.

after small profits, more sales will come

from adhering to the slogan of "technology is king" to proposing the idea of ​​"technological equality" in recent years, byd's every call has relied on market performance to prove that it is not just talk.

in 2023, byd's total annual sales reached 3.0244 million vehicles, a year-on-year increase of 62.30%, becoming the global sales champion of new energy vehicles; in the first half of 2024, byd's cumulative sales of new energy vehicles reached 1.613 million vehicles, a year-on-year increase of 28%.

according to the latest data from yiche.com, byd's sales in july have jumped to third in the world, second only to toyota and volkswagen; previously, according to marklines data, in the second quarter of this year, byd's sales have surpassed honda to become the world's seventh largest automaker.

the rising sales volume has directly led to the improvement of brand performance. not long ago, byd released its financial report for the first half of 2024. the report shows that byd's operating income in the first half of the year was 301.13 billion yuan, a year-on-year increase of 15.76%; net profit was 13.631 billion yuan, a year-on-year increase of 24.44%; non-net profit was 12.315 billion yuan, a year-on-year increase of 27.03%.

especially in the second quarter of this year, byd's net profit attributable to shareholders reached 9.062 billion yuan, a year-on-year increase of 32.8%, and nearly doubled compared with the first quarter.

if byd gradually led the independent brands to climb upwards by relying on its high-quality new energy automobile manufacturing capabilities in the early stage, then next, the brand will focus more on the second half of the intelligentization.

at the beginning of last year, byd chairman and president wang chuanfu identified intelligent driving as one of the company's core strategies. it was not until this year that byd first proposed the "whole vehicle intelligence" new energy vehicle intelligent development strategy.

at the 2024 denza automotive technology day held in august, byd announced that it will continue to increase its investment in intelligent driving, has developed its own in-vehicle computing platform, established a perception laboratory, developed end-to-end large models, and built its own supercomputing center.

in other words, byd will continue to invest heavily, implement "technological equality" to the end, create more competitive automotive products, and win recognition from the majority of users. this is byd's primary goal.