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brand | three elements of the smart travel era: availability, reliability, and trustworthiness

2024-09-20

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the wave of automobile intelligence is surging, and the future travel mode may overturn the human cognition of travel for hundreds of years. as the world's largest automobile consumer market, china has undoubtedly become the outpost of the intelligent transformation of the automobile industry. at the same time, the safety issue of smart cars has also been put on the table. available, reliable and trustworthy smart driving technology is the responsibility of all car companies to consumers.

as an automobile brand with the purpose of "promoting innovation and enriching people's lives", nissan has its own unique insights and understanding in the face of this wave of intelligence, and through the development of new technologies, it brings users a safer and more enjoyable driving experience. in the field of intelligent driving, with "zero casualties" as its long-term goal, nissan has continuously helped drivers reduce traffic congestion on the road and the burden of long-distance driving from the propilot super-intelligent driving technology launched in 2016 to the propilot 2.0 super-intelligent driving technology launched in 2019, and provided road safety assistance to drivers and related participants in all aspects.

at the 18th china road traffic safety forum held at the end of august this year, nissan's technical expert shogo watanabe focused on sharing nissan's current progress in driving assistance technology. including the propilot 2.0 super-intelligent driving technology that has been introduced to the chinese market, and the new driving assistance technology based on the next-generation laser radar (lidar) that is currently in the process of research and development and testing - ground truth perception technology, nissan is gradually realizing the evolution of intelligent driving technology from l2 to l3.

with the rapid development of intelligent technology, the road traffic environment has become more and more complex. nissan has not blindly pursued higher-level intelligent driving technology, but has always put "usability, reliability, and trustworthiness" first. in this regard, watanabe shogo shared: "although intelligent driving technology is very convenient, we must confirm its safety and reliability before providing it to the market. when developing cars, nissan proposed the concept of "safety barrier", which is mainly divided into three stages: before, during, and after an accident, to minimize the damage caused by the accident."

in addition, nissan is also actively exploring and innovating in the field of cutting-edge intelligent technology. during the 2024 beijing auto show, nissan (china) officially signed a memorandum of understanding with baidu, and the two parties will conduct a feasibility study on strategic cooperation in the fields of artificial intelligence and smart cars. through cooperation with baidu, baidu's generative ai capabilities are expected to be applied to nissan's vehicles in china, which will further accelerate nissan's pace of intelligence and electrification and provide consumers with a more diversified smart travel experience.

in addition, according to nissan's new strategic plan "the arc", nissan also plans to replace 73% of nissan brand product lineup in the chinese market by fiscal 2026, and launch 8 new energy vehicles, including 5 nissan brand models.

since entering the chinese market more than 50 years ago, nissan has adhered to the concept of "in china, for china", deeply cultivated the chinese market, and continued to meet the diverse needs of consumers. whether it is the continuous evolution of intelligent driving technology or the continuous introduction of electric drive models, they are the best true portrayal of nissan's corporate purpose of "promoting innovation and enriching people's lives."