buick gl8 regains its position as the number one mpv, while denza d9 ranks second
2024-09-19
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in the first echelon of domestic mpvs, buick gl8, senna and grevia, and denza d9 are competing with each other, and the monthly sales present a "three-legged race", which also makes the competition for the top spot of mpv more stalemate. among them, buick gl8 ranked first with 9,974 units sold in august, showing its "big brother" style again; denza d9 ranked second, senna and grevia ranked third and fourth respectively.
according to data from the china passenger car association, my country's mpv sales in august were 92,000 units, a year-on-year decrease of 3.9% and a month-on-month increase of 9.9%; the cumulative sales from january to august were 656,000 units, a year-on-year decrease of 7.9%.
in the first echelon of domestic mpvs, the american buick gl8, the japanese sienna and grevia, and the domestic brand denza d9 are competing with each other, and the monthly sales present a "three-legged race", making the battle for the top spot in the mpv list even more stalemate.
according to official company data, buick gl8 ranked first in august with 9,974 units sold, reappearing its status as the "big brother"; denza d9 sold 9,181 units, ranking second; senna and grevia followed closely behind, ranking third and fourth respectively, but if the two sister cars are combined, there is no one better than it even in the entire passenger mpv market.
since the beginning of this year, the denza d9 has long been at the top of the sales list with its advantages of electrification and intelligence, and its cumulative sales since its launch have exceeded 200,000. however, as the pace of buick gl8's new energy transformation accelerates, luzun phev has rapidly boosted buick gl8's sales, and its momentum in august has clearly surpassed that of the denza d9. this has put the battle for the "top spot" in the domestic mpv market into a stalemate, and there may be more uncertainties in the future.
it is reported that the buick gl8 luzun phev officially started delivery in june. in two months, it has become the main model of the mpv segment of saic-gm. currently, there are more than 20,000 orders left, and saic-gm jinqiao luxury car factory needs to work overtime for production. in addition, the proportion of luzun phev private users has reached nearly 60%, surpassing the demand for commercial vehicles and becoming the choice of more c-end consumers. buick gl8 is likely to get rid of the business label and enter a new turning point.
tengzhong d9 photographed by chen mengyu
recently, shenzhen byd new energy automobile co., ltd. has undergone industrial and commercial changes. byd has acquired all of mercedes-benz's 10% stake in byd. in addition, hans georg engel, head of mercedes-benz china's product and project management, industrialization and cooperation, has also withdrawn from the byd board of directors. thus, byd has changed from a "sino-foreign joint venture" to a "sole proprietorship".
in fact, since byd increased its equity share from 50% to 90%, the sales of the denza d9 have shown a clear growth momentum, bringing a great impact on the old joint venture mpv models. it took only two years for the denza d9 to go from obscurity to become a force that cannot be ignored in the mpv market. now, facing the rising trend of buick gl8 in new energy, whether the denza d9 can continue to maintain growth is worth paying close attention to.
in the first echelon of the domestic passenger mpv market, the japanese-made senna and grevia are produced by two joint ventures, which makes their sales rankings very "disadvantaged" when divided by model. however, their combined sales in august reached 15,268 units, making them the undisputed "sales champion" and their reputation as "global car" remains online.
focusing on the lower half, domestic brands dominated the list, occupying the fifth to tenth places. looking at the top ten sales list in august, domestic brands occupied 7 seats, with a total sales of 32,843 units, accounting for more than 60%. although most models ranked low in sales, it is an indisputable fact that domestic brands are flourishing in the mid-to-high-end mpv market.
in recent years, with the implementation of new energy and brand-up strategies of domestic brands, the product strength of related models has been greatly improved, and the mpv market structure has undergone a fundamental change. domestic brands have successfully risen from the "minority" in the past to the "majority", and a large number of new energy models have emerged. in addition to the d9, the august trumpchi e8, lantu dreamer, and zeekr 009 are also on the list.
it is worth mentioning that three models of the trumpchi brand are included in the list; among them, the sales of the trumpchi e8 have been steadily climbing since its launch, with a sales volume of 4,171 units in august, surpassing the m6 and approaching the m8. in addition, the lantu dreamer has also made great strides in the mpv market, and has basically stabilized in the eighth and ninth positions this year.
although the byd d9 also offers a pure electric version, the vast majority of its sales are supported by the dm-i plug-in hybrid model; and the voyah dreamer is also a "dual cultivation" of plug-in hybrid and pure electric models.
there are ups and downs. many new brands have flooded into the mpv market in a short period of time, resulting in a situation of "too many people and too little porridge". under the impact of new energy brands, odyssey and wuling jiachen, which used to "dominate" the list, have disappeared, and elysion has not been included in the top ten list even earlier. (china economic net reporter chen mengyu)
related reading:
july mpv: denza d9 retains monthly sales crown; buick gl8 plug-in hybrid makes a strong push
source: china economic net
