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on september 17, 2024, avita technology held a brand launch conference in bangkok, thailand, and officially launched the right-hand drive version of avita 11. the standard range model is priced at 2,099,000 baht, and the long range model is priced at 2,299,000 baht. deliveries will start in november. this conference marks the official entry of the avita brand into the thai market, which is an important step for avita to deepen its presence in the thai and southeast asian markets and its globalization strategy.

chen zhuo, president of avita technology, said at the press conference: "we are confident that we can build thailand into a bridgehead for avita's globalization strategy. through thailand, we will radiate to southeast asian countries and the global right-hand drive market, and help avita become the leader of global high-end smart electric vehicles by 2030. at the same time, avita will also adhere to the development concept of 'in thailand, for thailand', so that every thai user can enjoy a more extreme, convenient and pleasant future travel life."

since the dual flagship models of avita were first unveiled in thailand in 2023, avita has successively landed in many countries in southeast asia and the middle east, and its globalization journey continues to accelerate. in the future, avita will take thailand as a starting point to further accelerate its overseas layout, and plans to expand to five continents including europe by 2025, covering 50 countries around the world and establishing more than 100 overseas official authorized stores.