news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

as the end of august quietly slips away, the sales war in the new energy vehicle market has ushered in a new round of inventory.

in this august, byd once again proved its status as the "king of di", while new forces are chasing after it, and some traditional car companies seem to be unable to keep up.

let’s talk about the specific situation today.

when talking about new energy, we have to mention the "king of di" byd.

in august, byd not only broke the monthly record with an astonishing sales volume of 373,100 vehicles, but also exceeded the 300,000-vehicle mark for the sixth consecutive month.

especially on such a high base, it achieved an astonishing year-on-year growth of 35.97%, which makes people marvel at byd's strong strength.

if this continues, byd’s sales target set this year of “20% growth based on 2023” will be a piece of cake.

after stabilizing its position in july, tesla china finally achieved its best performance in china this year in august.in august, 86,697 vehicles were sold, a month-on-month increase of 17%.

the performance in the domestic market was even more outstanding, with sales of 63,000 and a month-on-month increase of 37%, which is quite explosive data.

but then again, "there is no harm without comparison." compared with the eye-catching data of its competitor byd, i am happy, but not much.

let’s talk about the “new forces”; their performances are also very different.

with 48,122 vehicles delivered, ideal auto continues to sit firmly on the throne of the sales champion of new forces. this is the number one month in a row.

however, compared with the booming auto market, the ideal month-on-month decline is somewhat out of place.

in comparison, leapmotor's performance in august was very impressive. not only did it increase by nearly 40% month-on-month, but it also became the third new car manufacturer after ideal and wenjie to achieve monthly sales of over 30,000, with a strong upward momentum.

the wenjie, which has been a hot seller since its launch, seemed a bit lonely in august. although the monthly sales volume remained above 30,000, the month-on-month drop of nearly a quarter was still somewhat shocking.

xiaomi, which became popular right after entering the market, still maintained a sales volume of around 13,000 in august. although such a number is not impressive in the entire industry, it is a miracle for xiaomi, as a "newcomer", to achieve such a result. on the other hand, xiaomi is not limited to selling so many units, but due to production capacity constraints, it can only produce so many units per month.

the other two strong players of the "nio, xol and li auto" combination, nio has achieved sales of over 20,000 vehicles for four consecutive months, and its second brand ledao is about to be listed, which may become a new growth point.

although xpeng's data is not very impressive compared with the leading companies, after the mona m03 was launched, the number of orders exceeded 30,000 in just 48 hours, which is still very impressive.

it has to be said that xiaopeng is indeed good at developing and promoting new products.

of course, the competition in the new energy market goes far beyond this. traditional automakers such as geely, chery, and saic have also demonstrated strong strength and potential.

geely's sales of new energy vehicles in august reached nearly 75,500 units, up 27.8% from the previous month, setting a new record. saic motor was not to be outdone, with sales increasing by nearly 20% from the previous month. although chery's sales fell slightly from the previous month, it still maintained its base with sales in the 40s.

however, where some are happy, others are sad. gac aion and great wall are a little worried.

after several consecutive months of negative year-on-year growth, gac aion still failed to stop the downward trend in august, with sales falling by more than 30% year-on-year. the rise of online ride-hailing has created a wave of miracles for aion, but this label may also be the "culprit" of aion's current predicament.

another company worried is great wall motors, whose sales of new energy vehicles fell 5.5% year-on-year in august. although the decline is not large, such results are obviously not ideal given the rapid growth of the overall market.

afterword

with the support of the old-for-new and subsidy policies, the new energy market is bound to be hotter and more competitive. in recent years, especially this year, traffic seems to have become the main marketing method for most car companies.

but to be honest, although traffic is good, don’t forget that products are the hard currency.good-looking, easy to use and well-priced, these three words of consumers are the eternal compass of the market.