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in recent days, it was revealed that the hong kong meicheng mooncakes promoted and sold by xiao yangge and the anchors under three sheep have no offline sales points in hong kong and are not produced in hong kong. this matter has attracted great attention.

brother yang claimed in the live broadcast that meicheng mooncakes are a high-end brand in hong kong. however, the product information shows that the product is actually produced in guangzhou and foshan. many hong kong netizens said that they have never heard of this brand. some media contacted several agents of "hong kong meicheng mooncakes", and they all said that "this company has no stores in hong kong" and the production areas are basically guangzhou and foshan.

at noon on september 17, the market supervision and administration bureau of hefei high-tech zone issued a notice stating that it has filed a case to investigate three sheep network technology co., ltd. for suspected "misleading consumers" and other behaviors during live broadcasts, and will handle it in accordance with the law based on the results of the investigation.

today, guangzhou huadu district market supervision and administration bureau issued a report on the situation involving meicheng mooncakes. the report said that the two companies involved in the incident in huadu district have obtained relevant business licenses, food production licenses, etc., and no illegal behavior has been found so far. in terms of food sampling, both passed, and no outstanding food safety risks have been found.

three sheep rebroadcast

on september 17, three sheep’s suspension of live broadcasting became a hot topic. as of 8 p.m. on the 17th, all direct-operated and influencer accounts under the three sheep group had stopped live broadcasting, including the "three sheep network" which had previously maintained live broadcasts every day.

the reporter searched and found that on september 18, the official authorized account of three sheep, "crazy little yangdi (three sheep)", resumed live broadcast after being suspended for one day on september 17.

according to chanmama data, the "crazy little yangdi (three sheep)" account started broadcasting at 05:59 in the morning, the peak popularity of the live broadcast room was 9812, and the number of items sold was 192. the types of goods included beauty and skin care, personal care, nursing appliances, alcohol, fresh food, etc.

according to china national radio, on the afternoon of the 17th, the reporter arrived at the three sheep group on xiyou road in hefei and saw that there was nothing unusual at the scene. there were sporadic lights on in the office building, and company staff were entering and leaving the park one after another.

three sheep group, image source: photo by xu peng, reporter of china national radio

"three sheep" daily sales dropped by more than 90%, and xiao yangge lost 3 million fans

according to chanmama data, as of september 16, in the past 30 days, the average daily number of viewers of "three sheep network" was 1.651 million, and the average daily sales were 1 million to 2.5 million yuan. sales reached a peak of 7.5 million to 10 million yuan on september 1, and then gradually declined, with sales of 100,000 to 250,000 yuan on the 16th. from the numerical point of view, the sales dropped by more than 90% in half a month.

from 2024 to date, "three sheep network" has conducted 617 live broadcasts, put 3,417 items on the shelves, with an average sales of 500,000 to 750,000 yuan per show and an average daily sales of 1 million to 2.5 million yuan.

xiao yangge's account has also started to lose a lot of followers. according to feigua data, "crazy xiao yangge" has lost 1.054 million followers in the past 7 days, and lost more than 230,000 followers on september 16 alone.

according to data from chanmama, in the past 90 days, the number of fans of xiao yangge's douyin account has dropped by 3 million, and the number of fans of three sheep network's douyin account has dropped by 265,000.