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recently, the meicheng mooncakes promoted by anchors under "crazy little brother yang" and "three sheep" were caught up in a false advertising scandal.

on september 18, the guangzhou huadu district market supervision and administration bureau issued a report on the situation involving meicheng mooncakes.the report said that the two companies involved in the incident in huadu district have obtained relevant business licenses and food production licenses, and no illegal activities have been found so far. in terms of food sampling, both companies passed the inspection and no outstanding food safety risks have been found.

in addition, some netizens posted on social media that guangzhou meicheng food technology co., ltd. had manufactured mooncakes for dongfang zhenxuan.

did meicheng process mooncakes for dongfangxuan? the company responded

photos exposed by netizens show that dongfang zhenxuan once sold a "dongfang zhenxuan molten mooncake", and the oem of the mooncake was guangzhou meicheng food technology co., ltd.the mooncakes were priced at 188 yuan per box at the time, while three sheep sold three boxes for 189 yuan.

on september 18, the paper called dongfang selection, and the relevant staff said,after verification, in 2022, oriental zhenxuan did cooperate with guangzhou meicheng food technology co., ltd. to produce a lava mooncake. the relevant products were produced in accordance with oriental zhenxuan's product standards. the product quality is guaranteed and meets national standards, but the price of this mooncake cannot currently be queried in the background.

the aforementioned staff member said that the mooncake products related to oriental selection are not of the same specifications as the mooncakes sold in other live broadcast rooms, and the contents and craftsmanship are different. as for whether the relevant mooncake products in 2023 and 2024 will continue to cooperate with meicheng, the staff said that they were not sure and would arrange for a specialist to call back later.

according to the first financial report, the customer service of oriental selection responded: in 2022, oriental selection cooperated with meicheng and produced the 2022 lava mooncakes in accordance with the company's product selection requirements. the quality of the products is guaranteed.however, the entire series of mooncakes in 2023 and 2024 did not cooperate with meicheng.

guangzhou reports on the three sheep meicheng mooncake incident: hong kong registered trademark, processed and produced in the mainland, all samples tested qualified

according to nan fang daily, on september 18, guangzhou huadu district market supervision and administration bureau issued a report on the situation involving meicheng mooncakes, as follows:

recently, some media outlets have published and forwarded a report that "the 'hong kong meicheng mooncakes' sold in the 'three sheep' live broadcast room are not produced and sold in hong kong, causing dissatisfaction among consumers."

related topics such as this have attracted some attention on the internet. the relevant situation is now reported as follows:

i. basic information of relevant enterprises

this incident involved two companies in huadu district and one company in hong kong.the two companies in the district are guangzhou meicheng food co., ltd. (hereinafter referred to as "guangzhou meicheng food company") and guangzhou meicheng food technology co., ltd. (hereinafter referred to as "guangzhou meicheng technology company"), and the hong kong company involved is hong kong meicheng food group co., ltd. (hereinafter referred to as "hong kong meicheng food group").

ii. verification of relevant clues

(i) business operation status of the enterprise.guangzhou meicheng food company has obtained a business license and registration for the sale of pre-packaged foods, and is a food trader; guangzhou meicheng technology company has obtained a business license and food production license, and its quality management system and production process environment meet the requirements, and no illegal activities have been found so far.

(ii) trademark use and commissioned processing. first, hong kong meicheng food group has registered trademarks such as "meicheng", "hong kong meicheng mooncakes", and "meisun" in hong kong, which are approved for use on mooncake products. it has authorized the use of the trademarks to guangzhou meicheng food company. guangzhou meicheng food company can provide the registration information of hong kong meicheng food group and relevant trademark authorization documents and other materials. second, guangzhou meicheng food company commissioned guangzhou meicheng technology company to process "hong kong meicheng mooncakes" products. there is a commissioned processing contract. the product packaging materials are all provided by guangzhou meicheng food company. the words "hong kong meicheng mooncakes" are used on the outer packaging and textual publicity of the relevant mooncake products.

iii. supervision, inspection and food testing

1. supervision and inspection

recently, supervisory personnel from the provincial market supervision bureau and the guangzhou municipal bureau and huadu district bureau conducted on-site inspections of guangzhou meicheng technology co., ltd. three times, and no prominent food safety hazards have been found; recently, the huadu district bureau inspected 24 mooncake-related companies and sampled 23 batches of mooncakes, with a pass rate of 100%.

2. food testing

in mid-to-late august, the city and district governments respectively commissioned testing agencies to conduct special supervision and random inspections on mooncakes in huadu district, and conducted special random inspections on three batches of mooncakes produced by guangzhou meicheng technology, and all the results were qualified.

in addition, meicheng food company proactively sent its mooncake products to a qualified third-party inspection agency for commissioned inspection. this year, a total of 32 batches of samples were sent for inspection, and all the results were qualified.

iv. next steps

the district market supervision bureau has sent letters to the market supervision department where the live broadcast platform is located and the market supervision department where the live broadcast e-commerce company is registered, requesting assistance in the investigation. the relevant situation needs to be further verified.

next, the relevant departments will closely follow the progress of the incident, conduct further investigation into the cooperative relationship and content of cooperation between guangzhou meicheng food co., ltd. and the relevant live-streaming platforms, and strengthen supervision and compliance guidance on related companies.