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reporter of meijing: chen li editor of meijing: chen mengyu

on the last working day before the mid-autumn festival (september 14), more than 10 residential projects in chengdu obtained certificates.

according to the chengdu municipal housing and urban-rural development bureau's website, from september 9 to september 14 alone, a total of 31 pre-sale certificates for residential housing projects were issued in the greater chengdu area.

on september 15, the first day of the mid-autumn festival holiday, a reporter from the daily economic news visited several sales offices in chengdu and learned that many projects, especially those that obtained pre-sale certificates before the holiday, saw a significant increase in transaction volume and visits on the first day of the holiday.

when interviewed by the reporter from the china business network, marketing personnel of multiple projects also stated that with the arrival of the traditional real estate peak season, new projects are beginning to be launched intensively, and existing projects are constantly being launched. the increase in supply will also bring about more choices. combined with the combined effect of favorable measures, it may bring more demand release to the chengdu real estate market.

“we are still quite confident”

"there has been a significant increase in the number of visitors on the morning of the first day of the mid-autumn festival holiday."

on september 15, at the site of the china merchants cts·zhonghuan zhendi project in chenghua district, a reporter from the economic daily saw that although it was drizzling that day, the entire sales office was still full of home buyers who came to consult. during the nearly one-hour visit of the reporter from the economic daily, home buyers continued to come into the sales office for consultation.

"the houses currently on sale are mainly in building 4, which was put on the market with the certificate at the end of last month. there are only a few houses left. there is an exclusive discount of 1% during the mid-autumn festival, plus discounts such as old-for-new exchange." according to the project's property consultant, the project has always had good sales and visits in its sector, with nearly 400 groups visiting last week.

at the project site, home buyer mr. zhang told the reporter from the china business network that he had been waiting and watching for a long time and was preparing to trade in his old house for a new one recently. coupled with favorable interest rates and policies, the cost of buying a house has indeed dropped. based on family living needs, he still has to change houses.

at the longhu guancui sales office in jinniu district, although it was already noon, there were still many groups of customers visiting the sales office. according to the project marketing staff, the first batch of the project was launched at the beginning of this month, and more than 100 units were sold on the same day. now there are still a small number of remaining units from the first batch for sale.

public information shows that the project is a plot of land acquired by longfor in april this year, which is only about 14 acres, with a floor area ratio of 2.75, a floor price of 14,700 yuan/square meter, and a project certification price of 29,318 to 41,365 yuan/square meter.

"the main products on sale now are units with a size of 125 to 143 square meters." according to the project marketing staff, the project has a cumulative discount of 8 points, including 1 point for signing on time within 7 days, 4 points for clearance discount, 2 points for purchasing together with a parking space, and 1 point for the mid-autumn festival. "overall, the total price will be about 300,000 yuan cheaper than when it was first launched."

within half an hour of the reporter's visit, a group of customers completed a transaction and smashed the golden egg. "there are very few pure residential projects on sale in the first ring of chengdu at present, and coupled with the holiday discounts in the past few days, judging from the visits and consultations, we are still quite confident."

many projects in chengdu obtained pre-sale certificates before the festival.

according to the chengdu municipal housing and urban-rural development rong e-office website, on the last day before the holiday (september 14), 11 residential projects including vanke starlight city, poly xitang hexu garden, china merchants future park city zhenlinge, and yongjing egret bay jinyuan obtained pre-sale certificates.

at the same time, major projects have also launched related activities for the mid-autumn festival.

for example, jianfa chengdu launched exclusive discounts for mid-autumn festival group purchases, free property-owned parking spaces when purchasing a house, and the lowest possible zero down payment for small loans; china merchants chengdu also launched exclusive discounts for the mid-autumn festival, among which china merchants times park tianlanjing offered the highest discount of 6%, and china merchants yishanyue and luhu xipai zhenjing each launched 10 special-priced houses; poly sichuan launched the "price guarantee action, buy at a low price to guarantee the bottom - golden september and silver october rest assured shopping plan" before the festival, which guarantees prices until next year, and 20+ projects in sichuan will launch special-priced houses, guarantee replacement, exchange high for low, and buy at a high price to "guarantee the bottom", and at the same time, buy a house and get 6,666 yuan in property fees.

the transaction volume still ranks first in the country

according to incomplete statistics from a reporter from the "daily economic news", there are nearly 30 real estate projects with sales plans in the greater chengdu area in september.

however, the reporter from the china business network learned in an interview that although the number of visits to the projects has increased significantly recently, the overall situation is still severely divided. "our project now has two to three hundred groups visiting it a week, but as far as i know, another project located in the north of chengdu's main urban area may only have dozens of groups visiting it a week, and sometimes there is not even a single group of customers a day." said a person in charge of a project.

according to cric's monitoring, in august this year, the transaction area of ​​newly built commercial housing in 15 of the 22 key cities decreased month-on-month, including chengdu. in terms of supply and demand, the overall supply and demand in chengdu market is running at a low level. the supply of new houses in august decreased by more than 30% month-on-month, and the transaction area was about 930,000 square meters.

on the other hand, the cumulative transaction area from january to august was about 8.03 million square meters, and both monthly transaction volume and cumulative transaction volume continued to rank first in the country.

in terms of the launch performance, in august, 6 commercial residential projects were launched in chengdu, with 628 units launched and 502 units sold, both of which were the second lowest level in the past year, second only to february. however, due to the fact that hot projects such as sichuan normal university tod jinjiang mansion south garden, tianfu peninsula, and xipai shanjing accounted for a considerable proportion, the overall sales rate was about 80%, which remained at a relatively high level.

in terms of prices, according to data from the national bureau of statistics, the price of new homes in chengdu fell 1.2% month-on-month and 3.2% year-on-year in august.

entering september, the "old for new" measures in various districts of chengdu are gradually being refined:

on september 13, the detailed rules released by tianfu new district showed that for new purchases of newly built commercial housing in the directly-managed area, a consumer voucher of 1% of the house transaction price (based on the total price of the online signing and filing contract) will be given, with a maximum of no more than 50,000 yuan; for the purchase of talent apartments in the directly-managed area, a preferential policy area of ​​no more than 50 square meters can be enjoyed at a 15% discount. qingyang district made it clear that between january 1, 2024 and february 28, 2025, buyers of newly built residential houses who completed online signing and filing will be given schooling support, etc. jinjiang district will reward buyers who purchase existing housing in the district between august 27, 2024 and august 27, 2025 with a housing voucher of 5,000 yuan per set; for those who purchase parking spaces, a consumer voucher of 10,000 yuan will be awarded for each parking space.

at the same time, starting from september 15, chengdu home buyers can also withdraw provident funds to directly pay for the purchase of the house.

"combined with the arrival of the traditional marketing peak season, real estate developers' launch intensity and marketing efforts will increase in september, and it is inevitable to exchange price for volume. however, market expectations have changed, and the overall transaction volume in the chengdu market is expected to pick up." cric analysis pointed out that considering that the real estate market is still affected by many factors such as the macro economy, it is expected that the new policy stimulus may still be mainly short-term pulse effect, and the overall increase will be relatively limited.

daily economic news