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reporter of meijing: liu songhui editor of meijing: chen mengyu

on the morning of september 14, shanghai completed the sale of two plots of land in the fifth batch of centralized land supply this year, with a total construction area of ​​142,800 square meters and a total land transfer amount of 12.026 billion yuan.

among them, the floor price of the caojiadu community plot in jing'an district is as high as 114,100 yuan/square meter, second only to the former xiaomi headquarters plot in xietu street, xuhui district, and the second highest floor price in the country.

finally, after 163 rounds of fierce competition, the land was won by china merchants shekou and nantong ruicheng consortium at a total price of 5.66 billion yuan, with a premium rate of 31.2%. another plot of land in lingshi community, also located in jing'an district, was won by china construction jiuhe at a base price of 6.366 billion yuan.

the future selling price is likely to exceed 140,000 yuan/square meter

according to the announcement, the land area of ​​the 9a-20 plot of unit c050301 in caojiadu community, jing'an district is 18,502 square meters, the floor area ratio is 2.68, the planned construction area is 49,585 square meters, the starting price is about 4.314 billion yuan, the starting floor price is about 87,000 yuan per square meter, and the plot needs to be equipped with 500 square meters of public service facilities.

the plot of land is located near wuding road station of shanghai metro line 14, only one stop away from jing'an temple station in the city center. it has convenient surrounding transportation, mature business district and scarce supply of new homes.

lu wenxi, a market analyst at shanghai centaline property, said that the caojiadu area is a mature area with no land transfer for many years, so this plot of land has attracted market attention as soon as it was unveiled. the land is a pure residential plot with high gold content. the caojiadu area is located at the junction of putuo, changning and old jing'an. compared with other areas in old jing'an, it has less attention. the business atmosphere and urban interface are very different from the nanjing west road area. however, the living atmosphere of this area is good, and there are key primary schools in the area, which has attracted the attention of the improvement customer group.

"although the land attracted four bidders, the auction process was still relatively cautious. for example, the consortium of poly development and shanghai construction engineering group did not bid several times." lu wenxi believes that from the perspective of floor price, the surrounding projects on sale are close to 140,000 yuan/square meter, and the profit margin has actually peaked. "china merchants shekou dared to take it, probably because it has produced many high-end products in the urban area and has the ability to charge a premium. it is highly likely that the selling price will exceed 140,000 yuan/square meter in the future."

the plot 094a-14 of lingshi community n070402 unit is located in the daning section of jing'an, between the inner ring and the middle ring. the plot has a land area of ​​31,603 square meters, a plot ratio of 2.95, a planned construction area of ​​93,228 square meters, a starting price of about 6.366 billion yuan, and a starting floor price of about 68,280 yuan per square meter. the plot was won by china construction jiuhe at the reserve price, with a total transaction price of 6.366 billion yuan and a transaction floor price of 68,280 yuan per square meter.

this land auction is the first since shanghai implemented the "double high and double competition" rule. yan yuejin, deputy director of the shanghai e-house real estate research institute, said that neither of the two plots of land triggered the second round of high-quality competition, nor triggered the highest bidder wins, which shows that although real estate developers are active in acquiring land, they are also quite rational.

china construction jiuhe enters the central urban area for the first time

it is worth mentioning that this is the first time that china construction jiuhe has replenished its inventory in shanghai after two years and entered the central urban area.

looking back, china construction jiuhe’s last round of land acquisition in shanghai was in september 2022, when it jointly managed the ideal place project with vanke, which was sold out four times out of four.

according to statistics from the good land research institute, china construction jiuhe entered shanghai for the first time in 2021 and has been investing in areas outside the outer ring. it has focused on three plots in the lingang new area, including jointly acquiring the west island plot of the landmark twin towers headquarters office in dishui lake, and acquiring two residential plots in the 103 area and shuyuan town for a total price of 7 billion yuan, with a total area of ​​541.56 acres. however, due to the overall market downturn, the two projects were sold slowly, and a substantial price reduction was required in the later stage to increase sales, which greatly affected the capital turnover speed and profits.

a reporter from the daily economic news noticed that after the land auction ended, china construction jiuhe issued a statement saying that this was the sixth investment and development project the company had acquired since entering the shanghai market, marking a major breakthrough for the company in first-tier cities and core areas, and was of great strategic significance for the company to deepen its roots in the east china region.

data from shanghai centaline property agency showed that in august, a total of 130 units were sold in the zhongjian jiuli shuxiang project located in the lingang new area, with an average price of 30,900 yuan per square meter.

according to shanghai online real estate, from september 1st to 14th, the number of sales contracts signed for china construction jiuli shuxiang has reached 111, which is several times higher than the average monthly sales of the project in the past two years.

according to the project owners, the project is selling houses at a disguised price by using the name of worker-discounted housing. for example, a house with an original total price of 3 million yuan now only costs 1.8 million yuan, which is equivalent to a 40% discount.

regarding the project's price reduction sales, a reporter from the china business network contacted china construction jiuhe for an interview and sent it an interview outline, but as of press time, the company has not yet responded.

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