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beijing business daily (reporter zhang tianyuan) on september 14, the 2024 beijing catering brand conference was successfully held at the national convention center. with the theme of "open integration and renewal", the conference explored how catering companies can strengthen their own business capabilities by gathering resources and driving innovation, opening a new chapter in the transformation and upgrading of beijing's catering industry and embarking on a new journey of high-quality development. the 2024 beijing catering brand conference is guided by the beijing municipal bureau of commerce, co-organized by the beijing cuisine association and beijing business daily, and supported by the beijing branch of china construction bank.

at the conference, yun cheng, president of the beijing cuisine association, said in his speech that this year is the 15th year of the beijing catering brand conference and the fourth year of the china international fair for trade in services. the conference once again launched the industry report "2024 beijing catering industry observation report", which deeply analyzes the changes in the characteristics of the beijing catering industry this year, and explores the new trends and changes in the beijing catering market.

yun cheng said that beijing's catering industry has shown strong resilience and vitality this year. new entrants continue to pour into this field full of opportunities and challenges, injecting new blood and vitality into the industry. the "first store" economy is developing well. among the 485 first stores newly opened in beijing in the first half of this year, the catering industry accounted for nearly 60%, becoming an important force in attracting consumers and enhancing the city's commercial charm. the number of snacks, fast food, beverages and hot pot stores continues to dominate the market, and the popularity remains high, meeting people's consumption needs in a fast-paced life.

the overall situation and characteristics of beijing's catering industry this year can be roughly introduced with three keywords. the first keyword is iterative acceleration. in the first half of 2024, the number of registered catering companies in beijing was 4,842, with an average of 26.5 new restaurants opened every day, which is still the most active format. from a regional perspective, as of august 2024, the top three districts in terms of the stock of catering companies in beijing are chaoyang district, changping district, and yanqing district. chaoyang district, changping district, and fengtai district ranked at the forefront in terms of the number of registered catering companies in the first half of the year. the industry's transition from incremental to stock era means that high-quality catering companies with strong stress resistance have attracted much attention.

the second keyword is intensified competition. faced with the accelerated reshuffle in the industry, new and old brands are competing with each other while also facing profitability difficulties under price wars.

the third keyword is innovation and change. facing the current situation, the catering industry has shown strong vitality and resilience in the face of challenges, and enterprises have explored new models, new scenarios and new products. against the backdrop of the introduction of a number of policies to promote consumption and development, the catering market has been further stimulated to become more active, and the goal of building an international food capital has been steadily advanced.

however, yun cheng pointed out that changes in the beijing catering market have also brought new topics. consumers' demand for catering is more personalized and quality-oriented. they pursue special food, innovative dishes and unique dining experience, which requires catering companies to continue to innovate and upgrade. the purpose of dining is also more diversified. elements such as social interaction and experience are integrated into catering consumption, which promotes the development of catering venues towards multifunctionality. at the same time, consumer behavior is more rational. while paying attention to quality, they also have a high consideration for cost performance. survey data show that the amount of consumption of beijing consumers dining in stores is mainly concentrated in 101-500 yuan, accounting for 47.0%. in terms of breakdown, the highest price range is 31-50 yuan. the amount of takeaway consumption is generally concentrated in 21-80 yuan, accounting for 87.4%; the amount of self-pickup consumption is mainly 31-50 yuan, accounting for 29.1%.

yun cheng said that this year, with the further release of consumption potential, the industry has shown strong vitality and resilience. a series of catering revenue and profit data also clearly show that the current beijing catering industry is still facing many challenges. the market competition is becoming increasingly fierce. enterprises need to make continuous breakthroughs in quality, service, innovation and other aspects to stand out in the competition. the rise in costs, including rent, food, manpower, etc., has put pressure on the profitability of enterprises. enterprises need to grasp market demand more accurately and provide products and services that meet consumer expectations.