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in the era of electrification, why is audi still obsessed with developing fuel vehicle platforms?

2024-09-13

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"who would buy a fuel car these days?" with the rapid expansion of new energy penetration, the above question has long become an important factor for most consumers to consider when buying a car. in particular, not long ago, after the ministry of industry and information technology publicly solicited opinions on the "evaluation methods and indicators for passenger car fuel consumption", the "enterprise average fuel consumption of 3.3l/100km" standard proposed in this mandatory national standard has triggered a debate on "fuel cars are sentenced to death."

however, after understanding it, it is learned that this "indicator" is not aimed at a single vehicle, but a target requirement for car companies. it will not affect the listing and sales of any single model, and whether it can be implemented is still unknown. but for luxury brands whose progress in electrification transformation is not outstanding, continuing to invest in fuel vehicles at this stage is also one of the effective means to maintain existing competitiveness. audi has previously announced that it will create the largest product layout in the history of the brand for the chinese market from 2025, and will launch new high-end pure electric models and next-generation high-end fuel models. among them, in addition to pure electric products such as q6l e-tron and a6l e-tron built on the ppe platform, the new audi a5 family and the new q5 produced on the ppc platform are also worthy of attention.

however, compared with the high exposure of the ppe platform, the ppc platform for fuel vehicles is too low-key. so what are the advantages of this new platform compared to the current mlb evo platform? it is worth discussing.

gradually moving towards electrification

as an upgraded version of the existing mlb architecture, the ppc platform will provide more advanced technical support for audi models. however, it should be pointed out that although both the mlb evo platform and the ppc platform follow the modular design concept, there are differences between the two in terms of component commonality and r&d costs.

the mlb evo platform has achieved a high degree of versatility in parts due to its wide range of vehicle adaptability, thereby reducing r&d costs and production cycles. the ppc platform is more focused on in-depth r&d in specific technical fields, such as efficient powertrains and intelligent interconnection systems. although the versatility of parts may be slightly inferior, its advantages in specific technical fields are more prominent.

specifically, the ppc platform integrates a number of advanced technologies to improve fuel economy, power performance and driving comfort. this platform adopts a modular design and can support a variety of power systems and configurations, from v8 engines to extended-range power systems, providing flexible technical solutions for different models.

for example, in terms of efficient combustion technology, the ppc platform can significantly reduce fuel consumption and carbon dioxide emissions by optimizing engine design and combustion process, while providing excellent power performance. this not only helps to improve the vehicle's endurance, but also meets the urgent need for environmental protection and energy conservation in today's society.

in addition to efficient combustion technology, the ppc platform also focuses on improving driving comfort and handling. models based on this platform are usually equipped with advanced suspension systems and chassis tuning to ensure that the vehicle can maintain a smooth and precise driving experience under various road conditions. for example, the new audi q5 comes standard with steel springs and passive shock absorbers, and an air suspension system is optional, providing drivers and passengers with a more comfortable and stable driving experience.

in terms of power, one of the core advantages of the ppc platform lies in its efficient power integration system. the platform is equipped with an advanced 2.0t four-cylinder engine and a 48v mild hybrid system, which not only greatly improves power performance but also significantly improves fuel economy. taking the new a5 as an example, its engine has a maximum power of 150kw and a peak torque of 340n·m. in addition, the 48-volt mild hybrid system maintains sufficient power supply through rapid cycle discharge and charging, further enhancing the vehicle's dynamic response capability.

in addition, the ppc platform fully considers the compatibility of electrification, leaving room for the introduction of hybrid and pure electric technologies in the future. according to auto talk, the platform's first suv model, the all-new q5, will launch a plug-in hybrid version, providing high and low power.

the ppc platform also performs well in terms of intelligence and connectivity. models based on this platform will be equipped with the android automotive os car system. this system provides a rich application ecosystem and smooth operating experience, supports seamless connection with smartphones, and realizes multi-functional integration such as navigation, music playback, and voice control.

however, it is worth mentioning that there was news that volkswagen group has handed over all its domestic car-machine business to its partner xiaopeng motors. whether audi will also adopt xiaopeng's car-machine has naturally become a focus of attention. in this regard, "qichebatan" confirmed with audi china that the car-machine of audi's next-generation domestic models will be localized based on the global e3 1.2 architecture, and there is currently no plan to use xiaopeng's car-machine system.

new platform supports sales in the next 10 years

in march this year, audi's global ceo godnow announced that the audi brand will stop developing fuel-powered models in 2026, and the last audi model using an internal combustion engine will be launched in the same year. at the same time, audi's fuel-powered models will be completely discontinued in 2033, and the carbon neutrality goal will be achieved in 2050.

for a luxury car brand with a century-long history and relying on internal combustion engines to gain a foothold in the world, the new ppc platform will support audi's sales in the next 10 years. however, in addition to the advantages in the field of technology mentioned above, the ppc platform also has some shortcomings in terms of cost and adaptability to future development trends in the face of competition from electrification and other luxury brands.

for example, audi's classic mechanical quattro four-wheel drive system has been completely abandoned in the ppc platform, including the new a5 and q5 series models, which have cancelled the mechanical quattro four-wheel drive system and adopted a four-wheel drive system (quattro ultra) with a central multi-plate clutch. although this system has improved fuel economy to a certain extent, the lack of mechanical quattro may be a pity for consumers who pursue the ultimate driving experience. at the same time, although the models on the ppc platform are equipped with a wealth of intelligent and high-tech configurations, these configurations also bring higher costs. this may lead to high pricing for some models, affecting market competitiveness. moreover, although the ppc platform has performed well in electrical integration, as a fuel vehicle platform, it still needs to face the challenges of the future automotive market's electrification transformation.

it can be said that audi developed the ppc fuel vehicle platform for many reasons, including technological innovation, market strategy, user experience, and coping with industry changes. the development and application of this platform not only helps audi improve the competitiveness of fuel vehicles, but also lays the foundation for future electrification transformation. at present, the audi a5 family built on this platform will be jointly produced by faw audi and saic group in the future, and will provide different body styles. the new q5 will continue to be built by faw audi. when these two new models are launched, we will continue to pay attention to whether they can make new breakthroughs for the audi brand in the fuel vehicle market.