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recently, the china passenger car association released a quick report on the retail sales rankings in august 2024. data shows that the retail sales of the narrow passenger car market in china reached 1.907 million units in august, a year-on-year decrease of 0.9% and a month-on-month increase of 10.9%. among them, the sales of sedans in august were 882,000 units, a year-on-year decrease of 2.1% and a month-on-month increase of 11.9%. so, what is the sales ranking of specific models in the sedan market in august? next, "car one circle" will have a good chat with you.

byd occupies the top three

from the list, byd directly occupied the top three positions. among them, seagull, qin l and haibao 06 ranked the top three respectively, and they are also the models with monthly sales of more than 30,000 units in the list. first of all, i won’t say much about seagull. with an entry price of 60,000 yuan, it has become the choice of many users.

here we will focus on qin l and haibao 06. as byd's two most important models this year, their entry prices are both 99,800 yuan, and they are equipped with byd's fifth-generation dm technology, with fuel consumption as low as 2.9l per 100 kilometers, and a comprehensive range of 2,100 kilometers. compared with joint venture models such as lavida, sylphy, and sagitar, the product strength is indeed far ahead. at the same time, combined with the "lower electricity than oil" pricing strategy, this undoubtedly hits the "weak point" of joint venture cars in the 100,000-150,000 yuan price range. it can be said that qin l and haibao 06 are byd's heavy weapons to counterattack joint ventures in the sedan market.

in addition to the above models, byd's qin plus dm-i and destroyer 05 also made it into the top ten. compared with qin l, their goal is to stabilize the sedan market within 100,000 yuan, which is a product combination punch of byd's sedan strategy. in addition, byd dolphin is also a differentiated supplement to the market within 100,000 yuan, jointly boosting byd's leading position in the 70,000-150,000 yuan market.

lavida leads the joint venture market, while japanese brands are weak

after talking about domestic models, let's take a look at joint ventures. from the list, lavida, sylphy, and passat are ranked in the top three of joint ventures. everyone is familiar with these cars, and they are also frequent visitors to the list. the only changes are two points: one is the ranking, and the other is the terminal price.

as the former top brand in the sedan market, under the impact of independent new energy vehicles, the pressure on lavida is increasing, and its ranking is gradually falling behind. of course, the same is true for models like sylphy, passat, and sagitar, which are more likely to adopt the strategy of "trading price for volume". let me share a set of data with you: the entry price of lavida and sylphy has reached 60,000 yuan, the entry price of sagitar has reached 80,000 yuan, and the entry price of passat 380 has reached 150,000 yuan. you know, if you go back to 2 or 3 years ago, these prices are really unimaginable, which also reflects the cruelty of the market.

in addition, mercedes-benz c-class also successfully entered the list with a monthly sales of over 16,000 units, and significantly widened the gap between bmw 3 series (7,921 units) and audi a4l (8,444 units). it makes people sigh: it seems that mercedes-benz has a stronger appeal. it is worth mentioning that popular japanese cars such as corolla, accord, and camry have all fallen out of the list. it seems that in this year when new energy is popular, it is really difficult to impress consumers with just the label of "low fuel consumption".

100,000 yuan is still the mainstream

in addition to the six byd models mentioned above, there are several other models with good sales from domestic brands. specifically, wuling has two models on the list, namely wuling hongguang miniev and wuling bingo. among them, wuling hongguang miniev and changan lumin are committed to the 30,000-level pure electric commuter car. their hot sales also show that there is still a lot of room for this market.

as for wuling bingo, it competes with models such as seagull and dolphin for a more personalized mobility market, which is clearly differentiated from qin plus. but overall, whether it is a pure electric mobility vehicle such as wuling hongguang miniev, or models such as qin l, lavida, and sylphy, we can feel that the 100,000 yuan level is still the home of family sedans.

"che yiquan" believes that after the suv market, the sedan market has also been gradually conquered by chinese brands. of course, this is inseparable from the chinese brands represented by byd taking advantage of the new four modernizations and achieving overtaking. however, joint venture brands still have brand accumulation, especially volkswagen, and consumers still have a high degree of recognition for them. therefore, with the terminal concessions, joint ventures can still stabilize a part of the market. the new round of elimination competition in the auto market is accelerating, and everyone can look forward to who will laugh last.