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on september 10, the departure ceremony of the 2024 china (lhasa) digital self-driving tour assembly meeting "travel to the ancient city of snowland and meet in the holy land of lhasa" was held in ya'an, hosted by the lhasa municipal people's government and the ya'an municipal people's government. this event invites self-driving enthusiasts to set off from the sichuan-tibet 0km self-driving base camp to lhasa to participate in the 2024 china (lhasa) digital self-driving tour assembly meeting on september 16.

as the backbone of china's automobile industry and the representative of beijing's state-owned enterprises, baic group strongly supports this event, and has assembled more than 80 vehicles from its three major brands, beijing off-road, baic arcfox, and foton pickup, to form the baic "xijiang yue" fleet, which will set out on g318 with both passenger and commercial vehicles, and oil and electricity, to help the sichuan-tibet cultural tourism industry and economic and social development with practical actions.

the north auto team assembled to help the development of sichuan-tibet cultural tourism economy

this time, the baic group's "xijiangyue" team will drive from ya'an along the g318 line to lhasa with self-driving enthusiasts from all over the country, a total of 2,058 kilometers, and arrive in lhasa on september 16 to participate in the china (lhasa) digital self-driving tour conference. along the way, participants can not only enjoy the beautiful scenery of zheduo mountain, gongga snow mountain, maoya grassland, nujiang 72 bends, potala palace, namtso, etc., but also immerse themselves in the local customs and customs along the way, taste the characteristic performances of the tibetan area, and participate in the production of non-legacy crafts such as thangka, wood carving, and painting. while strengthening cultural exchanges and cooperation between regions, the event will further promote the cultural tourism industry and local economic development in sichuan and tibet.

it is worth mentioning that this event has created two worry-free and labor-saving digital road books for car owners - "ya'an-lhasa 6-day tibet entry" and "ya'an-ganzi-lhasa 8-day tibet entry". through the road book, not only can you book hotels, attractions, and insurance in the itinerary with one click, but you can also meet your self-driving needs such as fast navigation, listening to scenic spot broadcasts along the way, clocking in, fast team formation, track recording, and processing and generating your own road book for sharing, so that you can really go to tibet on march 18 at any time.

at the departure ceremony, li jian, director of the brand management department of baic group, said in his speech that digital self-driving tourism has broad prospects and unlimited opportunities. this time, baic group brought the latest products such as bj60 hybrid version and bj40 hybrid version, allowing the majority of self-driving enthusiasts to truly experience the unprecedented luxury off-road intelligent driving experience. baic group is willing to work with partners to jointly promote the digital transformation of the self-driving tourism industry and help the high-quality economic and social development of the western region.

baic actively participates in promoting the expansion of its western strategic territory

baic group's strong support and active participation in the china (lhasa) digital self-driving tour conference is a positive move to advance its western strategy.

the western region is vast, with high altitude and rich landforms. baic group is committed to providing personalized products and services to meet the travel needs of users in the western region. the models participating in this self-driving tour are all "anti-hit" products that are highly adapted to the characteristics of the western region. beijing off-road bj60 has high passability, non-load-bearing body, part-time four-wheel drive, front and rear differential locks and other configurations. the high altitude environment does not affect the power response at all. it is called "the first car for long-distance self-driving"; the new bj40 has a strong ability to adapt to terrain and can still show extraordinary strength in extreme environments; foton mars pickup truck is a full-size body but it is super light to drive, hard-core and luxurious; the new energy brand polar fox has always been known for its quality and safety. previously, polar fox owners have successfully driven 318... these products not only show the profound accumulation of baic group in the fields of off-road, new energy, pickups, etc., but also provide safety performance and comfortable driving for self-driving tours.

at present, the "western development" has risen to a major national strategy. especially in the off-road market, the unique geographical environment is a paradise for off-road enthusiasts. beijing auto, a subsidiary of baic group, has been specialized in the off-road field for more than 60 years and has always been the backbone of the western off-road market. at the chengdu auto show in august, beijing auto launched the "western xinjiang yue" all-round development strategy plan, integrating the characteristics of the west with the advantages of baic, focusing on the five key points of products, policies, experience, services, and ecology, and promoting the dual improvement of brand and market through strategic synergy.

responding to beijing's targeted assistance to tibet to boost lhasa's economic development

2024 marks the 30th anniversary of beijing's targeted assistance to tibet. in recent years, baic group has actively responded to the call of the beijing municipal party committee and municipal government, earnestly fulfilled its responsibilities as a state-owned enterprise, and continued to innovate the model of beijing's state-owned enterprises assisting tibet.

in terms of industry and market support, baic off-road vehicles actively serves the public security, government, enterprises and other official vehicles in tibet; baic foton fully utilizes the resource advantages of new energy and traditional energy products in the field of transportation in tibet. in terms of vocational education support, beijing automotive technician college selected outstanding teachers to relay to tibet to carry out vocational education support work, and has trained more than 300 local tibetan students. in terms of public welfare support, the youth league committee of baic group carried out a one-on-one love support activity in lhasa called "beautiful baic and love go together", demonstrating the responsibility of state-owned enterprises.

in july this year, baic group signed a strategic cooperation framework agreement with the beijing tibet aid command. baic group will provide personalized products and services for lhasa's official vehicles, especially off-road vehicles suitable for the western plateau region, to meet travel needs, promote the green upgrade of lhasa's public service vehicles, and achieve green development of urban transportation.

baic group sincerely invites friends from all over the country to drive along route 318, china's most beautiful scenic avenue, to pursue poetry and the distance under the blue sky and white clouds, among the mountains and valleys, and among the vast blue waves!