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as august approaches, the traditional off-season for automobile sales is still strong. according to the latest data released by the china passenger car association, the retail sales volume of the domestic narrow passenger car market reached 1.907 million vehicles in august this year, a year-on-year decrease of 0.9% and a month-on-month increase of 10.9%; the cumulative sales volume from january to august was 13.465 million vehicles, a year-on-year increase of 1.8%.

however, surprisingly, suv sales did not follow the trend in august. according to the data from the china passenger car association, suv sales in august were 934,000 units, a year-on-year increase of 0.6%. the cumulative sales from january to august were 6.595 million units, a year-on-year increase of 6.7%. compared with the year-on-year decline in sales of sedans and mpvs in august, suvs performed well.

model y rises, and the proportion of new energy vehicles stands out

from the suv sales rankings in august, we can see that the top 6 sales are all new energy suvs. model y sold 45,330 units, ranking first in suv sales; song plus dm ranked second with 28,380 units; yuan plus ranked third with 27,046 units. the following are ideal l6 with 24,897 units and yuan up with 19,344 units. it has to be said that byd has 3 of the top 5 suv models in sales, and its product strength is indeed quite strong.

although byd has an advantage in the number of models, the top spot in suv is firmly held by model y. after taking the lead in launching the "price war" last year, tesla's product competitiveness has been further consolidated. from march 2023 to now, model y sales have basically hovered between the first and second place. the reason for the good sales performance, in addition to the powerful product strength, is that the starting price of 249,900 yuan is also an eye-catching factor.

another phenomenon that can be seen in the suv sales ranking list in august is that new energy suvs account for two-thirds of the top 15 models. this shows that the effect of new energy is significant, and the market space for traditional fuel is gradually compressed, and there is not much time left for them.

yuan up has a rapid growth rate, and its ranking has risen by 15 places

in the suv sales rankings in august, yuan up also became a highlight. in march this year, the sales ranking of this car was 114th, in july it was 20th, and in august it jumped 15 places to the top 5 in sales. what is the reason that yuan up's sales increased from more than 1,000 units to nearly 20,000 units in a very short period of time?

in the view of cheyiquan, although yuan up is positioned as an a0-class pure electric suv, it has a great advantage in body space. the length, width and height of the car are 4310/1830/1675mm, and the wheelbase is 2620mm, which is comparable to the wheelbase of honda binzhi of 2610mm. in addition, the price of yuan up starts at 93,800 yuan, which is also very advantageous. compared with other pure electric cars with limited driving space, yuan up is a substitute for pure electric car consumption upgrade, which can bring consumers a more valuable driving experience, so it is natural that it sells well.

in the suv sales in august, ideal l6 was also a sales leader of suv. the sales of this car were just over 2,000 units in april, but exceeded 12,000 units in may, and exceeded 24,000 units in july.

as a smart suv for home use, the ideal l6 starts at 249,800 yuan, but it can bring users the luxury of "standard configuration and top configuration". the wheelbase reaches 2920mm, and it is also equipped with an 8.8-liter compressor refrigerator. it can be said that the refrigerator, color tv, and large sofa are all equipped, which releases the practicality of this "daddy's car", and consumers are naturally eager to pay for it. at this pace, the ideal l6 is expected to hit the top three next month.

the price parity between gasoline and electric vehicles is emerging, and joint venture cars are in an awkward situation

from the suv sales rankings in august, we can also find that joint venture suv models are ranked very low. among them, rav4 rongfang sold 16,387 units, ranking in the top 9; corolla ruifang sold 16,169 units, ranking in the top 10; fenglanda sold 15,994 units, ranking in the top 11; tanyue sold 14,904 units, ranking 14th; mercedes-benz glc sold 13,976 units, ranking 15th.

the overall performance of joint venture suvs is that they lack stamina. in addition to the continuous decline in sales rankings, they still focus on traditional fuel vehicles and basically have no flagship products in terms of new energy products. the lack of new energy models has exacerbated the decline in sales of joint venture suvs. in addition, the continuous "price war" has made the price of new energy suvs the same as that of fuel suvs of the same level, which has put considerable pressure on the sales of joint venture suvs.

in addition to the poor performance of joint venture suvs, aion y is also worth noting in the suv sales ranking in august. the car's sales peaked at over 27,000 units last year, ranking second. however, it has been lacking momentum this year and needs to continue to work hard.

in the view of cheyiquan, the continuous "price war" and the acceleration of the new energy trend have had a huge impact on the overall trend of the domestic auto market. judging from the market trends in recent months, in addition to the serious internal competition among new energy suvs, the sales of joint venture models are particularly embarrassing, with the ranking gradually moving backward and the market advantage no longer existing.

with the new energy wave, domestic automakers have taken the lead in completing transformation and upgrading, and the new energy models they launched have also become important sales contributors. however, joint venture brands have been slow to respond to industry changes as always, missing many opportunities. this has led to an overall defeat in the suv sales ranking in august. if this situation cannot be effectively reversed, the future prospects of joint venture models, which were once the largest suv sales, will be even more worrying.