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mpv sales in august | zeekr 009 hits a new high! buick gl8 family can’t sell as well as toyota sienna?

2024-09-12

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recently, we obtained the latest sales data from the china passenger car association. the data shows that the retail sales of the narrow passenger car market in china reached 1.907 million units in august, a year-on-year decrease of 0.9% and a month-on-month increase of 10.9%. among them, the sales volume of the mpv market in august was 92,000 units, a year-on-year decrease of 3.9% and a month-on-month increase of 9.9%. from the sales list, none of the models on the list exceeded 10,000 units, and the sales champion was still won by the denza d9. surprisingly, the buick gl8, which had been on the list many times before, fell out of the top 5 in august. let's take a look with brother quan.

denza firmly holds the top spot in sales, gl8 fuel-powered cars are not popular

from the sales ranking, the denza d9 has secured the top spot in sales in august with 8,722 units sold, more than doubling the sales of the buick gl8 fuel version. in my opinion, the reason why the denza d9 has been able to dominate the sales ranking for a long time is that in addition to its excellent riding experience, its dm-i model's outstanding fuel economy and rich technological configuration are important reasons for its market recognition. at the same time, the stable terminal price also guarantees the value of the vehicle in the later stage. in addition, the denza d9 is also one of the few high-end mpvs in the 300,000-500,000 yuan range that can provide plug-in hybrid, and consumers are willing to pay for it.

compared with the denza d9, whose sales are constantly rising, the "big brother" buick gl8 in previous years is obviously unable to keep up. according to sales data, gl8 only sold 3,689 new cars in august, and has fallen out of the top 5 on the list. in terms of market demand, the pure fuel version of gl8 can no longer meet the needs of consumers, and the decline in sales is inevitable. fortunately, buick has launched the gl8 phev model, with sales of 4,234 units in august, which has exceeded the fuel version. it is likely to become the main model of the gl8 series in the future. although the gl8 family has returned strongly, its sales are still not as good as toyota sienna.

toyota's two models performed well, but elysion fell out of the list

the joint venture camp is almost completely dominated by japanese models, especially toyota's "sister" models, which performed particularly well. in august, the sales of sena reached 8,107 units, becoming the sales champion among joint venture mpvs. the grevia, which followed closely behind, also achieved a good result of 7,161 units, directly surpassing the trumpchi m8. it has to be said that toyota still has a strong appeal in the mpv market. after analysis, i found that these two toyota models have discounts ranging from 20,000 to 35,000 yuan in terminals across the country, and all models are hybrid models, which are still very attractive to family users who care about fuel consumption and cost-effectiveness. this is also an important reason for their success.

compared with toyota, honda's performance is not satisfactory. elysion, which was on the list in july, fell out of the top 15 in august. only odyssey remained strong with sales of 2,411 units, but its sales volume fell slightly month-on-month. in my opinion, these two honda models have been on the market for too long without a replacement. whether in terms of space, configuration, or product strength, there is a significant gap between them and toyota's senna and grevia. the best way to turn things around is to launch new cars, otherwise they will be cannibalized by competitors sooner or later.

independent rise, zeekr 009 sales hit a new high

with the rise of new energy in recent years, domestic brands have also performed well in the mpv market. in august, the trumpchi m8 achieved sales of 6,736 units, and the plug-in hybrid model trumpchi e8 phev also sold 4,171 units. the trumpchi m6, which focuses on the home market, also sold 2,962 units. it can be said that in the mpv market segment, trumpchi's layout is still very complete, and its performance is also very good. in addition, several cost-effective mpvs such as arcfox koala, wuling jiachen, and maxus g50 are also on the list, with sales of 2,825, 2,139, and 1,903 units respectively in august.

what surprised me was that the bestune nat ranked sixth with 3,344 units sold. i think the reason why bestune nat stood out was mainly due to the strong demand in the online car-hailing market. after all, although bestune nat is not common in the home market, it can be found in many online car-hailing markets. in addition, the sales of zeekr 009 also hit a new high, with sales of 3,195 units in august, which doubled compared to the previous month.

in the view of cheyiquan, with the increasing demand for diversified travel by consumers, mpv models will continue to play their advantages in family travel, business reception and other aspects. at the same time, with the development of new energy vehicle technology, pure electric and plug-in hybrid mpvs will also become new growth points in the market in the future, which is also an opportunity for independent brands to expand their market segments. it is undeniable that the oil-electric hybrid models represented by japanese cars still have good product competitiveness in the mpv market, with good sales and rankings. dear friends, what kind of mpv would you choose?