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the popularity of "black myth: wukong" has rapidly heated up the cloud gaming market.

as a 3a masterpiece, "black myth: wukong" requires a relatively high computer configuration to run on traditional computer platforms, which has a certain threshold for ordinary players. coupled with the game's 128.68gb memory requirement, players once jokingly called it "the first of the eighty-one difficulties is decompression."

cailianshe reporters noticed that some non-traditional console game players attracted by black myth: wukong began to choose to use tencent start cloud games, netease cloud games, shunwang cloud computer and other platforms to experience the cloud version of the game. currently, the start cloud game server is full and players need to queue up to play.

not only the phenomenal masterpiece "black myth: wukong", as the trend of high-quality games deepens, the content is increasing, the picture quality is getting higher and higher, and the game package size is also generally getting larger. downloading a medium-to-heavy mobile game often requires 20-30g, and the continuous iteration of game versions will continue to occupy more memory space, which can easily "dissuade" players with insufficient device performance from playing.

"players' demand for cloud gaming is growing." chen liang, general manager of tencent cloud's internet technology industry, told cailianshe reporters that gaming is indeed placing increasingly higher demands on equipment, and there is currently no particularly clear solution to this problem. cloud gaming is a better transitional solution.

since cloud gaming runs games on cloud servers, it can significantly lower the threshold for players to experience high-end games. this means that players are no longer limited by the hardware performance of their own devices. they can enjoy high-quality and high-frame-rate gaming experiences by relying only on a stable network connection and sufficient signal transmission rate. currently, large-scale mobile games such as "honor of kings", "egg party", and "genshin impact" have launched cloud gaming versions.

chen liang said that for players who pursue high-quality gaming experience, real-time rendering and smoothness of cloud games are key. they are willing to pay a certain amount of money for a better gaming experience, such as buying a monthly card or a point card. but at the same time, game manufacturers also face great technical challenges in publishing games simultaneously on multiple terminals around the world.

cailianshe reporters learned that although cloud service providers can provide support such as testing and adaptation, game developers still need to invest a lot of manpower and time in development and maintenance. cloud gaming can theoretically reduce client development work, but the server rendering cost will also increase.

"what developers care most about is the balance between effect and cost." chen liang gave an example to illustrate that the core players that each game wants to capture and retain are different, and it cannot be generalized. for idle games, cost is more considered, while high-quality blockbuster games are more concerned about effect. developers need to control costs while ensuring the gaming experience in order to achieve profitability.

against the backdrop of increasing r&d costs and intensified traffic competition, game manufacturers are facing multiple cost pressures and technical challenges. cailianshe reporters learned at the just-concluded "2024 tencent global digital ecosystem conference" that tencent cloud announced a new upgrade of its game cloud full life cycle solution, covering everything from game development and testing to release and launch, as well as later operational growth, such as game databases, game cloud native, game anti-cheating, security compliance, user research, and other aspects.

chen liang revealed that tencent cloud will continue to extend its support for the entire life cycle of games in the future. "on the r&d side, we will extend technical capabilities such as global illumination, and on the operation side, we will extend to some h5 operation activities within games to help developers quickly iterate operation activities and user interaction, and on the distribution side, we will continue to accumulate security, distribution, network, operation, computing resources, storage and other work."