news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

according to the survey, when chinese electric vehicles were launched in south korea, byd ranked first in the list of brands considered for purchase. at the same time, byd was also the most familiar chinese brand and the most threatening brand to the korean electric vehicle industry. although the korean market is small and there are two giants, hyundai and kia, koreans are not very concerned about chinese electric vehicles, but they are still very wary of the attack of chinese cars.

the results of a survey conducted by a specialized korean survey agency show that in a weekly survey of 500 people on initial reactions to new cars (aimm), consumers were asked about their perception of chinese electric vehicle brands.

the participating automobile brands include byd, saic, geely, nio, xpeng, changan automobile, zeekr, aion, great wall motors, and ideal, etc. 10 others.

as byd electric cars are about to enter the korean market, the recognition rate of chinese electric car brands is gradually increasing, with byd at 31%, followed by saic motor (25%) and geely (24%).

byd also ranked first in the list of brands that pose a threat to korean electric vehicles (24%) and chinese brands that people are considering buying (13%). in both items, it is ahead of saic motor (7%) and geely (6%), which ranked second and third, respectively.

in particular, the proportion of people who are considering buying electric cars who are considering buying byd (22%) is also significantly higher. it can be said that for korean consumers, byd is synonymous with chinese electric cars.

however, in the perception of korean consumers, chinese electric car brands are not very prominent. 38% of people answered "i don't know any brand", accounting for 2 out of 5 people. the answer that there is no brand that threatens or considers buying brands also reached 46% and 71% respectively. only 20% of people regard chinese electric cars as high-end brands.

the country that the korean electric vehicle industry needs to be most vigilant about in the future is china. nearly half of the respondents chose china, surpassing the united states (22%), germany (11%) and japan (7%). although china is not friendly to chinese electric vehicles, as the world's largest electric vehicle producer and consumer, its influence on south korea is slowly increasing.

as chinese electric vehicles are about to enter korea, a mercedes-benz electric vehicle caught fire recently, causing a great social impact. this mercedes-benz electric vehicle uses chinese brand batteries. according to a survey, whether the battery is made in korea or china determines 85% of consumers' purchasing intentions.