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zhejiang propaganda: less "fancy reports" and more real materials

2024-09-05

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in the face of assessments and surveys by higher authorities, making ppt reports has become a common practice at the grassroots level. in april this year, the news that a village party secretary was required to make a ppt report on his work sparked heated discussions. some people questioned: "why do you have to make a ppt report when you can explain it clearly in a few minutes?"

little do people know that ppt is not new in the "arsenal" of some grassroots reporting. with the emergence of "new tricks" such as shooting summary videos and rehearsing work situational dramas, the forms of reporting in some places and units are becoming more and more "complex", which also consumes more and more energy of grassroots staff.

one cannot help but ask, why do such "fancy reports" appear one after another? what impact do they bring?

image source: visual china

one

the original intention of the report is to sort out and summarize the work of the previous stage, let the superior departments or the masses understand the progress, results, existing problems and difficulties of the work, and prepare for the next stage of work.

as the times progress, reports can be appropriately presented in different forms such as videos and ppt, which can more intuitively highlight work priorities and display work results, which will make the audience feel more involved and improve the reporting effect. however, when adopting different forms, we should be based on reality. when reports are too focused on the so-called "innovation" in form, and when there is too much or too much abuse, and even when "innovation" is required in the form of reports regardless of conditions, objects, or content, then the signs of formalism appear.

some grassroots cadres said that this report needs to use a video, and that presentation needs to be made with a ppt, so they have to learn and master the technology themselves. for the grassroots, some of the "fancy" competitions in reporting have made them scratch their heads.

on the one hand, it is time-consuming, laborious and requires a lot of thought.making ppt and shooting videos are relatively professional jobs, and it takes a lot of effort to do them well. for example, materials for various major events within a year must be saved in advance to prevent them from being lost when needed. the copywriting of ppt and videos must be accurate and elegant, the images and pictures used must be clear, and the scene effects of post-editing must have a high-end feel, etc. a video that is less than 5 minutes long may require several people to stay up all night to complete.

a netizen who works in a township once broke the news through the media. at first, the leader said that a comparative video of environmental sanitation improvement should be made. later, videos had to be made for other lines and even weekly meetings, and the whole work was occupied by video production.

if you are rehearsing a situational drama, it takes even more time and energy. in addition to writing the script and adapting to the role, you also have to allocate time and use your spare time such as evenings and weekends to rehearse.

on the other hand, manpower is tight and funds are burning.grassroots staff often have multiple jobs, such as making videos and rehearsing skits, which takes a lot of time, making the already tight manpower even tighter. some young people learn quickly and are found to have done a good job during their reports, and they will be "borrowed" to work in relevant special teams.

in addition, although there are many professional teams in the market that undertake ppt and video business, the prices are often high. some ppts with high design requirements cost hundreds of yuan per page, and the price per minute of video editing is as high as thousands of yuan. in order to save costs, grassroots staff often grit their teeth and decide to do it themselves.

in the end, everyone was "rolling" for innovation in form during a report meeting. after all, no one wanted to be criticized by the unit leader for not having a cool ppt, not having a sophisticated video, or not having a vivid situation drama when the assessment ranking was not good.

image source: wechat official account of "frontline theory circle"

two

marx said: "if the form is not the form of the content, then it has no value." once "fancy reporting" becomes a trend, it is not only the grassroots cadres who are doing the work who will be harmed. more importantly, such "rolls" will turn work reports into a formality, affecting the work that really requires effort.

it's hard to hear the truth.since it is an off-site report, in order to leave a good impression on everyone, some places or units always try their best to make the achievements more prominent. for example, some data are selectively used in ppt, the actual situation is beautified in the situation drama, and the post-production performance materials are used in the video. however, these places only "touch and go" on the shortcomings, mentioning them briefly or not at all. after such "artistic processing", how much of the real work information is left needs to be questioned.

it is difficult to leave real results.the competition for reporting format was fierce, but privately, many grassroots cadres could not understand why project reports such as "creating a community archive" and "adding street lights" had to be made into ppts. some people also found that the situational dramas they had worked hard to rehearse for a long time were no longer useful after the "competition" was over; and the videos that were "standard equipment for activities" were often only liked and forwarded by their own people. it seems that they are busy every day, but a lot of time is spent on "innovating" the summary format, and there are few real results.

it’s hard to achieve true growth.in order to complete the reporting tasks, some grassroots staff members shoot videos and rehearse situational dramas during the day, and can only work overtime at night. although they are busy all the time, it is difficult for them to spare the energy to think about how to do their work well and deepen their work, let alone hone their skills and grow in their work.

it is difficult to generate real value.grassroots cadres are close to the front line and should devote most of their time and energy to serving the people, so that the policies of superiors can be implemented at the front line and the urgent needs of the grassroots people can be solved. however, when "fancy reports" take up too much of their time and energy, it will make it difficult for them to take root at the grassroots level, serve the people, and create real value.

comic source: "ban yue tan" wechat public account

three

the emergence of "fancy reports" is not a problem with ppt, videos or sitcoms. there is no right or wrong in tools, but it depends on how we use them. if we do not change our thinking, when new tools emerge, formalism will still be pressed on the grassroots level in a "new soup but not the medicine".

therefore, for some work that can be explained clearly through oral reports, videos and ppts are not so necessary. if videos and ppts are not necessary, then don't do them. for those that must be done, the actual conditions at the grassroots level should be considered, and the frequency should be controlled in general. the focus should be more on whether the work content is "substantial" rather than whether the form is cool enough.

how can we make the report return to the content, so that the grassroots staff can focus more on solving problems and doing practical things for the masses? the author thought of "three mores and three lesses".

fewer conference venues, more field experience.superior departments or leading cadres sitting in the meeting hall listening to reports and watching videos is only one way to understand the work situation on the front line, but "knowledge gained from books is shallow". if you want to understand the real work and study the real problems, you still need to go deep into the field more, make full use of the "heirloom" of investigation and research, listen to what the people say, and look at the work results on the scene. don't be dazzled by the "flowery appearance".

less interruptions, more support.as the saying goes, there are thousands of threads above and only one needle below. if there are only indicators but no guidance and help when assigning tasks and making requirements, once the grassroots are unable to cope, a series of problems such as "passive coping" and "formalism" will easily arise. therefore, we must recognize the importance of grassroots work, but also face the practical difficulties faced by the grassroots, such as insufficient manpower and the need to improve professional capabilities, and act in accordance with local conditions and the times. in addition, for the various summaries and displays, those that should be combined should be combined, and those that should be withdrawn should be withdrawn, so that the grassroots can create greater benefits for the people in a limited time.

fewer "traces" and more "achievements".assessment is a baton. reducing the burden on the grassroots does not mean not to have assessments, but to improve the assessment methods according to the actual situation, and avoid unlimited competition and internal friction in the form of work summaries and reports. the more indicators, the better; the more detailed the scores, the better; and the more detailed the "traces", the better. it is better to add more effectiveness to the assessment requirements, use scientific assessment methods, and guide grassroots cadres to establish a correct view of political achievements and concentrate on doing things and starting businesses.

innovation is ultimately for work. for grassroots organizations, they need to start from their own actual conditions and make good use of ppt, video and other means, striving to be timely, appropriate and appropriate. don't let reporting become a pressure on work, or even an obstacle to work.