news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

"in the market change, the best defense is offense. we never mentioned competitors when we held press conferences before. this time we will not hide it. the key is to bring better benefits to users." fu qiang, executive vice president of sales and marketing of saic volkswagen automotive co., ltd. and general manager of shanghai saic volkswagen sales co., ltd., gave a positive response to the "offensive" topic of the new leadership team.

at the 2024 chengdu auto show, saic volkswagen brought two heavyweight models, passat pro and t-roc new rui. among them, t-roc new rui amazed the audience with its fixed price of 79,900 yuan.

apart from the fact that the price of the new car exceeded people's expectations, the most surprising thing about the entire press conference was that fu qiang directly "challenged" the two japanese giants.

fu qiang believes that in terms of intelligence, the gap between saic volkswagen and its competitors is narrowing visibly, especially the upcoming new saic audi products, which will cooperate with well-known chinese intelligent enterprises. after making up for the shortcomings, saic volkswagen will be very formidable!

product strength is significantly improved, allowing users to experience "oil and electricity with intelligence"

saic volkswagen's product strategy this year is to enhance product strength and improve brand. the enhanced product strength is reflected in intelligence and comfort. the representative products are tiguan l pro and passat pro.

the tiguan l pro is mainly enhanced in terms of intelligence, while the passat pro adds comfort, especially the rear seat space.

passat pro is over 5 meters long, which basically meets the standard of c-class cars. the rear space is quite spacious, and there are seat ventilation, heating, massage functions, and headrest speakers. its rear seats are also the only ones in the entire b-class car that can be adjusted in angle. don't underestimate the 5-8 degree angle, which will greatly improve comfort.

fu qiang pointed out that whether a vehicle is intelligent or not has nothing to do with its transmission system, and fuel vehicles can also use intelligent assisted driving systems.

the passat pro cockpit is equipped with a 10.3-inch full-digital lcd instrument, a 15-inch smart 2k floating large screen, an 11.6-inch co-pilot entertainment screen, and a w-hud head-up display system + ar real-view navigation, equipped with qualcomm 8155 automotive-grade chips. the new car also uses a binocular inertial navigation system jointly developed with dji, which can realize functions such as intelligent following, turning during following, changing lanes with a lever, and intelligently bypassing obstacles.

"saic volkswagen is one of the few companies that is still developing intelligence on fuel vehicles. we hope that in the future, we can achieve a higher level of intelligence compared to pure electric products. now we can match the intelligence level of mainstream electric vehicles, but there is still a gap with the top ones. in the future, we will do some ota upgrades to further enhance the intelligent experience."

in terms of electric vehicles, the id.3 and id.4 x smart models launched at the end of july provide automatic parking and remote control parking. parking can be controlled by mobile phone. they also have lever lane change and intelligent driving l2++ level functions. the screen is also larger, the operation interface is completely new, and the voice control and voice interaction are very good, getting closer and closer to the current level of new energy smart cockpit and intelligent driving.

"both fuel vehicles and pure electric products have been making continuous progress this year. high-end products have become more high-end to enhance the brand image; in order to win the favor of users below 100,000 yuan, we have further enhanced the cost-effectiveness of some products." said fu qiang.

now, from 80,000 to 320,000, whether it is an suv or a three-box sedan, saic volkswagen has a main product for every 10,000 yuan, with a wide coverage.

offense is the only strategy

"many media and experts predict that in the future, there may be less than 10 car brands that will survive in the chinese market. if this prediction is true, then offense is our only strategy. we must sit at the table and eat the food, rather than become the food on the table. this is the consensus of the volkswagen marketing team, including the executive committee members."

the new tuyue model launched at the chengdu auto show is equipped with a 1.5t evo ii net-efficiency engine, using porsche's vtg variable-section turbocharging technology, as well as 350bar high-pressure fuel injection system, miller cycle, aps plasma cylinder coating and other advanced technologies, with a fuel consumption of 5.7l per 100km.

"i can say with confidence that on the highway, the fuel consumption of japanese hybrid products cannot be as low as ours."

fu qiang further said that everyone should break some car-buying misunderstandings. first, when looking at a car, you can't just look at the exterior size, the wheelbase and "room ratio" are the key. when everyone has tried the tuyue new rui and the japanese "two little strong" cars, they will intuitively feel the difference between them when getting in the car. we can get in with our backs straight, but they have to bend down to get in.

the penetration rate of new energy vehicles in the market was close to 49% this year, but the penetration rate of fuel vehicles has started to rise again in recent months, and the penetration rate of fuel vehicles in class a compact suvs has exceeded 62%. in fu qiang's opinion, the newly launched tuyue xinrui is not only affordable, but also very powerful. there is no competitor in the suv market below 100,000 yuan.

the “elephant turns around” is actually very fast, with extended range + plug-in hybrid

it is undeniable that saic volkswagen has a very glorious past. after the comprehensive transformation to new energy, saic volkswagen is facing the challenge of "turning the elephant around".

through product strategy adjustments, saic volkswagen achieved positive growth in total sales from january to july this year, a unique achievement among joint venture automakers. however, saic volkswagen is not satisfied with the status quo, especially in terms of market share in new energy vehicles, which is far behind that of fuel vehicles. saic volkswagen will accelerate the pace of change. "elephants can turn around very quickly, and saic volkswagen has almost completed the turn. how we will exert our strength in the future depends on the advantages of joint ventures," said fu qiang.

fu qiang compared a joint venture brand to a "two-parent family" that combines the advantages of both parents and can stand out. saic volkswagen combines the advantages of german volkswagen and saic group.

saic volkswagen will deploy erev (extended range electric) products in the b-class high-end market and a new generation of phev (plug-in hybrid electric) products in the a-class market. "we are now in the intensive manufacturing stage. the appearance of some products has been determined, and some technical details are still being discussed. saic volkswagen hopes to put them on the market as soon as possible." fu qiang revealed.

fu qiang also highly praised byd's current leading position. "byd is the undisputed king of phev, with a market share of 33%. this is good news, because in the long run, it is impossible for a brand to have a market share of more than 30%. many domestic brands have launched plug-in hybrid products this year, and more and more brands, including joint ventures, will quickly join this camp next year and the year after."