xisanqi street, haidian district, beijing: central kitchen enters the community so that the elderly can eat hot meals nearby
2024-09-04
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original title: to do food business with all our heart, xisanqi street in haidian district has set up meal assistance points in 28 communities to provide home delivery services
central kitchen enters community so that elderly can eat hot meals nearby
during lunch time, the elderly dining center in the jiancai dongli community of xisanqi street welcomed many residents for meals. it has become an integral part of the lives of many elderly people.
the worry of cooking and eating are the problems that bother many elderly people in their daily lives. in response to the "food" of the elderly, various grassroots organizations in the city have carried out various beneficial explorations. in xisanqi street, haidian district, the central kitchen built in october last year brought a real sense of gain to the elderly in the community: a phone call to make an advance reservation, and you can eat fresh and hot meals the next day; after the meals are prepared in the central kitchen, they are delivered to the community at a fixed time and place every day by a special car. the dishes are different every day, and cleanliness and hygiene are guaranteed; the elderly can get discounts when buying meals, and those with inconvenience in walking and walking can also help the elderly to have meals delivered to their homes... the "central kitchen + community meal service outlets + meal distribution/meal delivery" multi-level community elderly care meal service system built by xisanqi street has covered 28 communities and has become an important part of the lives of many local elderly people. this service model is creating convenience for the public while serving the elderly.
the daily menu is different and you can be full for just over ten yuan
at about 11:00 am on august 29, at the elderly care dining center in the jiancai dongli community of xisanqi street, haidian district, freshly-baked dishes and staple foods were steaming hot. the main dishes of the day included boiled meat, stir-fried cabbage, braised lion's head, and stir-fried shredded potatoes. the staple foods included pies, steamed buns, and fried cakes, and a fried egg was also available. people of all ages in the neighborhood had already come here to smell the food. some took their plates to eat directly in the cafeteria, while others brought lunch boxes to eat at home.
on october 23 last year, which was the double ninth festival, the central kitchen was officially opened, and the jiancai dongli community elderly dining center next to the central kitchen was also opened to residents. since its opening, 78-year-old ma zhisheng has become a frequent visitor here. "i live nearby, and it only takes 5 minutes to walk here. i just finished an event with the community art group in the morning, and i came here to eat." for this meal, the three dishes on his plate piled up into small mountains, with a portion of rice and a steamed bun. "this is the half portion, and it only cost about 20 yuan in total. the amount of food is enough for my wife and i to have a meal, and i plan to bring her another vegetable dumpling. the dishes are low in oil and salt, especially suitable for the tastes of us elderly people."
on the electronic screen at the entrance, the menu for this week is clearly marked with prices. vegetarian dishes are 10 yuan per portion, and non-vegetarian dishes are 14 yuan per portion. if you want to eat better, you can order tiered dishes, ranging from 16 yuan to 22 yuan per portion. there are also more exquisite small dishes to choose from, depending on your budget. cabbage and pork pies, golden steamed cakes, vegetable steamed bread, thousand-layer sesame cakes, cucumber bean buns, sugar triangles... the various staple foods are also very homely and are all favorite flavors of the elderly. if you can't finish a dish, you can buy half a portion. generally, the elderly can be full for more than ten yuan. the elderly over 60 years old can also enjoy price discounts.
at present, the central kitchen is located in the silicon valley pioneer community of the dongli building materials community. it was invested and built by xisanqi street and entrusted to beijing cihuijia elderly care service co., ltd. under the "yaoyang elderly care" brand for operation and management. according to hao yuanyuan, the person in charge of the central kitchen, if the elderly need to eat the next day, they can call the service hotline, join the wechat group for elderly services, or follow the official account to make a reservation. the daily serving volume here is about 700, and can reach up to 1,000.
idle space turned into a place for elderly care and dining
in fact, dining has always been an urgent problem to be solved in the elderly care field of xisanqi street. xisanqi street has an area of 8.23 square kilometers and 28 communities under its jurisdiction. it is an important carrier for the future industrial space gathering and incremental development in the central urban area. the elderly population aged 60 and above in the jurisdiction reached 36,000, accounting for 21%. the base number of elderly people with difficulties such as "three losses, one uniqueness and one high" is large. among the registered elderly people, there are more than 4,200 elderly people aged 80 and above, more than 1,000 elderly people with disabilities, dementia and disabilities, more than 1,000 elderly people over 60 years old who are widowed and live alone, and some low-income and elderly people in extreme poverty. due to the transformation of regional development in recent years, high-tech enterprises have been increasingly gathered, and a large number of elderly people have moved in with their children. the problem of "worrying about cooking and eating" for the elderly has become prominent. the elderly, empty-nest and disabled elderly people have a strong demand for services such as eating at the "doorstep" and door-to-door meal delivery.
focusing on the work requirements of "seven haves" and "five qualities", xisanqi street conducted face-to-face discussions in the "community discussion hall" and in-depth questionnaire surveys to understand the elderly population, distribution, dining service needs and basic conditions of key protection objects in each community, and study the setting of community meal assistance points. in the preliminary survey, the survey samples of more than 1,000 elderly people in 14 communities showed that nearly 90% of the elderly families have the need for elderly care and meal assistance. therefore, xisanqi street took the construction of the central kitchen as the core link of the construction of the regional elderly care and meal assistance service system, and listed it as a top priority project. it held many special meetings and coordination meetings for construction work, and everyone discussed and studied and deployed site selection planning, service positioning, team building, equipment purchase, logistics management and other work. the location of the central kitchen was selected in the idle space in the silicon valley pioneer community. the 343 square meters include "1 hall and 13 rooms", that is, the front-end dining room, and the functional rooms such as the staple food processing room, non-staple food processing room, and thermal disinfection room at the back end.
with a central kitchen, it is also necessary to build dining assistance points for distributing meals. according to the idea of "from north to south, step-by-step advancement, and gradual extension" for the construction of dining assistance points, dining assistance points have been gradually expanded in 28 communities, and 21 have been built now. in conjunction with community renewal work, the locations of these elderly dining assistance points are varied: some are spaces that have been idle in the community for a long time, some are spaces specially vacated by property management, some are located in community elderly service stations, and some are directly opened in the neighborhood committees... as long as there is room, even if it is just a small window, the dining needs of the elderly must be met first, and spaces of all sizes are activated and utilized. hao yuanyuan said that the location settings of these dining assistance points have been calculated and must be within a 15-minute walk from the elderly.
around 10 a.m. every day, three delivery vehicles loaded with meals set out from the central kitchen and deliver meals to various elderly care dining centers along the north, middle, and south routes. after the meals are distributed, the vehicles will collect, clean, and disinfect the plates. with the help of these community elderly care dining centers, fresh and hot meals are delivered to the doorsteps of the elderly. the elderly can choose to dine in, take away, or have their meals delivered to their doorsteps. multiple payment methods are supported, including online payment, payment with elderly care and disability cards, and cash payment.
central kitchen operation ensures sustainable small profits
central kitchens and elderly care dining points have been built, but how can these elderly meals with a universal nature improve profitability and ensure sustainable operations? hao yuanyuan admitted that this is also the direction they have been thinking about and working hard on. first of all, from the demand side, the central kitchen at the street level has a wide coverage and a large actual demand. by building elderly care dining points scattered everywhere, it can cover more and more people and ensure the market size from the demand side.
secondly, business ideas are also key. the meals provided must not only ensure safety and health, but also adapt to the tastes of the elderly. hao yuanyuan said that community meal assistance points will provide breakfast, lunch, as well as stepped dishes and small-portion dishes according to conditions, and launch special foods for important holidays such as double ninth festival peaches and spring festival cooked food that meet the personalized needs of residents. "our dishes are often varied, with some new content introduced every month, and the chefs in the back kitchen rotate so that the elderly can always eat different food. through these methods, we find ways to explore and meet market demand and provide high-quality supply to further enhance market competitiveness and profitability."
in terms of pricing, hao yuanyuan said that the elderly meals fully take into account the particularity of the service recipients, and adopt a pricing scheme that combines public welfare and marketization to ensure that it is lower than the market price of similar meals. on the one hand, priority is given to ensuring the dining needs and dining prices of basic elderly care service recipients. on the other hand, the central kitchen also provides services to other groups and commercial buildings in the region, but the price is increased by 10% to 20%. in terms of cost, the construction of community meal assistance points fully relies on community public service spaces, such as party and mass activity centers and other venues. meal assistance service personnel recruit community volunteers to participate, further reduce rental and operating costs, and ensure the long-term sustainable development of the operating company by "increasing revenue and reducing costs."
today, the network of dining services for the elderly is becoming denser and stronger in xisanqi street. "after a period of exploration, we have gradually achieved sustainable development with small profits, ensuring that the elderly can afford, eat well, eat conveniently, eat safely, and eat healthily," said hao yuanyuan.
