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in august, the supply and demand of new homes continued to be weak as in july, and the sales performance of the top 100 real estate developers continued to decline.

data shows that in august alone, sales of the top 100 real estate developers decreased by 2.43% month-on-month and 22.1% year-on-year.

however, based on the cumulative data from the first eight months, the year-on-year decline in total sales of the top 100 real estate developers has narrowed for six consecutive months.

industry insiders believe that with the arrival of the traditional peak season of "golden september and silver october", real estate companies will increase their strength in both launching new projects and marketing efforts. the activity of the new home market in core cities may pick up slightly in the short term, and overall transactions in september may increase month-on-month.

the cumulative sales decline in the first eight months narrowed for six consecutive months

data from china index academy shows that from january to august, the total sales of the top 100 real estate companies was 2683.24 billion yuan, down 38.5% year-on-year, and the decline continued to narrow by 1.6 percentage points from the previous month. the cumulative year-on-year decline has narrowed for six consecutive months. poly, china overseas and greentown ranked the top three in terms of total sales.

among them, there were 6 real estate companies with total sales exceeding 100 billion yuan, 6 fewer than the same period last year, and 61 real estate companies with total sales exceeding 10 billion yuan, 29 fewer than the same period last year.

from january to august, the sales of real estate companies in all camps declined. among them, the average sales of the top 10 real estate companies was 130.22 billion yuan, a decrease of 30.8% over the previous year; the average sales of the 11th to 30th real estate companies was 33.95 billion yuan, a decrease of 42.6% over the previous year; the average sales of the 31st to 50th real estate companies was 15.52 billion yuan, a decrease of 47.0% over the previous year; the average sales of the 51st to 100th real estate companies was 7.83 billion yuan, a year-on-year decrease of 45.2%.

in august alone, the sales of the top 100 real estate developers fell by 22.1% year-on-year and 2.43% month-on-month. among them, typical companies such as power construction real estate, sino-ocean group, and china jinmao saw strong sales growth in august.

in terms of sales volume, data from cric research center showed that in august, the top 100 real estate developers achieved sales volume of 251.2 billion yuan, a decrease of 10% month-on-month, and the monthly performance scale continued to remain at a historically low level; it decreased by 26.8% year-on-year, and the year-on-year decline further expanded by 7.1 percentage points from july.

new home supply and demand in august fell to the second lowest level of the year

data from cric research center shows that the supply and demand of new homes in august continued to be weak in july, with the absolute volume being the second lowest in the year (only slightly higher than february at the beginning of the year): the supply and transaction volume in the 30 key cities in august decreased by 4% and 12% month-on-month, and decreased by 38% and 22% year-on-year, respectively, significantly lower than the monthly average in the second quarter. in the first eight months, the cumulative transaction volume decreased by 34% year-on-year, a decrease of 1.24 percentage points from the previous month.

in terms of energy levels, the transaction volume in the four first-tier cities decreased by 21% month-on-month and 12% year-on-year, down 20% from the second quarter's monthly average, and a cumulative year-on-year decrease of 27%. the four first-tier cities of beijing, shanghai, guangzhou and shenzhen all fell to varying degrees month-on-month. in addition to supply constraints, residents' wait-and-see sentiment for buying houses continued to intensify, especially the stimulating effect of the may policy on the market was decreasing. among the four cities, only beijing's august transaction volume increased by 3% compared with the second quarter's monthly average, and the scale was still maintained. the transaction volume in second- and third-tier cities fell by 10% month-on-month, less than that in first-tier cities, but the monthly year-on-year and cumulative year-on-year declines were significantly higher than those in first-tier cities.

specifically, cric research center pointed out that the market heat of xi'an, chengdu, hangzhou and other hot cities in the early stage has been stable and declining, and the growth momentum is slightly insufficient. the transaction volume in a few cities such as qingdao, jinan, zhengzhou, changchun and ningbo has ushered in a phased recovery, with a month-on-month increase and a year-on-year decline, continuing the low-level fluctuation trend. due to the low base last month, the transaction volume in nanning and xuzhou increased both month-on-month and year-on-year in august, ushering in a wave of small volume expansion. due to the shrinking supply, the decline in discounts, the high temperature weather and the depressed market sentiment, the transaction volume in most cities continued to decline month-on-month. the month-on-month decline in suzhou, changsha, changzhou, jiaxing and other cities was more than 30%.

overall new home sales in september may increase month-on-month

regarding the current market performance, china index academy believes that in august, due to the weakening effect of the property market support policy and the impact of high temperature weather, the sales area of ​​new homes in key cities continued to decline, with a year-on-year decrease of about 20%, and the decline has widened. the market is still facing great adjustment pressure. second-hand housing continued the trend of "trading price for volume". the transaction volume of second-hand housing in core cities fell month-on-month, and it still increased year-on-year under the low base, but the growth rate has narrowed.

looking ahead to the future market, china index academy believes that, overall, my country's real estate market is still in a deep adjustment stage, and the future property market still needs continuous policy protection. with the arrival of the traditional peak season of "golden september and silver october", the activity of the new housing market in core cities may pick up slightly in the short term, but the substantial reduction in land in the early stage may restrict the supply capacity of real estate companies, thereby dragging down the recovery of sales. at the same time, long-term factors such as residents' income expectations have not yet improved significantly, and the overall new housing market is still under pressure. under the "price-for-volume" policy, it is expected that the second-hand housing market in core cities will maintain a certain level of activity. real estate companies should focus on product quality, and use the higher gross profit margins of incremental projects, better sales rates and product premium capabilities to help improve corporate sales performance and profits.

cric research center also believes that with the arrival of the traditional marketing peak season, real estate companies will increase both the intensity of launching and the intensity of marketing. the overall transaction volume in september may increase month-on-month, but considering the current sluggish market conditions, the increase will be very limited without obvious policy stimulus. different cities still show a significant differentiation: first, the short-term markets in beijing, shanghai, chengdu, xi'an, hangzhou and other cities are still in stable operation, and the sales rate will fluctuate due to supply structure reasons, but the market resilience is relatively strong, and the heat is also at the top among first- and second-tier cities; second, in cities such as tianjin, wuhan, and nanjing, new home transactions may continue the weak recovery trend; third, the cumulative transaction volume in weak second-tier cities such as changchun and kunming in the first eight months has dropped by about 30%, which is lower than the average of 30 cities. in the short term, the bottoming trend will continue and there is no more room for decline. for most other weak third- and fourth-tier cities, the transaction volume may be the same as in august or increase slightly, and there will be no obvious improvement.