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"the god of cookery" is released again after 28 years

on august 31, stephen chow's film "the god of cookery" hit the mainland big screen for the first time in 28 years, with a box office of 2.653 million on the first day, garnering 4.7% of the screenings and accounting for 2.2% of the total box office.

it is reported that the film is directed by stephen chow and lee lik-chi, starring stephen chow, karen mok, nancy sit, ng man-tat, and stephen chow, co-starring law kar-ying, lau yi-tat, lee siu-kee, and au kam-tong, with guest appearances by kong hei-wen and yuen qiu-dan. it tells the story of how stephen chow (played by stephen chow), the god of cookery, falls from grace and rekindles his fighting spirit with the help of the street lady turkey (played by karen mok).

in the re-released "the god of cookery", stephen chow has a line about his dream of getting rich: "four restaurants become eight, and then we'll go public, raise funds after going public, then speculate in stocks, then speculate in land, and then split and go public again!"

two short dramas have been officially announced this year

in addition to his efforts on the big screen, stephen chow has been active in short short dramas in recent years. on january 29 this year, douyin announced that it had reached an exclusive cooperation with stephen chow on short short dramas, and the two parties will jointly develop and operate the "9527 theater".

so far, stephen chow has officially announced the production of two short dramas. among them, "golden pig and jade leaf" was launched on june 2 and officially ended on july 16. after the series was launched on douyin, the total number of views has exceeded 300 million. the whole series has two seasons, each season has 12 episodes, and each episode is about 5 minutes long.

there are many elements in the drama that pay tribute to stephen chow's movies. for example, the character setting of "pork prince" pays tribute to "from beijing with love". the props also include stephen chow's "king of comedy"-shaped standee, dolls from "cj7", the axe gang logo from "kung fu", etc., which caused stephen chow's fans to go crazy in the comment section of the drama.

on august 26, the short drama account "9527 theater" announced that its second fine micro short drama "a chinese odyssey" is expected to be launched at the end of this year. the drama is produced by stephen chow, with jiang long and zhang tianai as producers and actors, and directed by wang jianhua and song tianshuo.

"a chinese odyssey" tells the story of the 500th year after journey to the west. as can be guessed from the title, the drama is an innovative development of the ip of stephen chow's classic comedy movie "a chinese odyssey". the lead actor jiang long has won the annual comedy partner championship of the comedy variety show "annual comedy competition", and zhang tianai has starred in the movie "the captain" and the web drama "go princess go".

the director of the play, wang jianhua, is a contracted director and screenwriter of happy twist. he has directed and created comedy works such as "my god". another director, song tianshuo, is a director of the northern kunqu opera theater. he was born in a peking opera family and has a deep foundation in opera and performance. his father, song yan, is a famous "monkey king" in the beijing peking opera circle. the two directors created and staged many popular works in the comedy variety show "wonderful night" launched by tencent platform this year. in the work "81 difficulties", wang jianhua plays tang monk and song tianshuo plays sun wukong.

screenwriter liu shou is also a well-known comedy screenwriter and won the title of comedy screenwriter of the year in the "annual comedy competition".

according to tianyancha's intellectual property information, 9527 theater co., ltd. has applied to register a "golden pig and jade leaf" trademark, with the international classification of education and entertainment, and the current trademark status is awaiting substantive review. 9527 theater co., ltd. was registered in hong kong in march this year. in addition to the above-mentioned "golden pig and jade leaf" trademark, it also applied for the "9527 theater" trademark in the advertising sales and education and entertainment categories.

the market size of short dramas will exceed 100 billion yuan

in the past two years, short dramas have become the most popular film and television industry.

in february 2024, the short drama "i was a stepmother in the 1980s" premiered and immediately topped the hot search lists on major media platforms.

according to media reports, the short drama "i was a stepmother in the 1980s", with each episode lasting 2 minutes and 83 episodes, took a total of 10 days to shoot, with a cost of only a few hundred thousand yuan, and the post-production investment was only 80,000 yuan. however, such a low-cost short drama created a wealth "myth": on the day it went online, the recharge performance of the issuer dianzhong technology company exceeded 20 million yuan.

liu cuiping, general manager of enlighten solutions, previously stated that the total number of short dramas released in 2023 will exceed 1,400, a year-on-year growth rate of 50%. compared with the annual filing volume of nearly 3,000, the production reserve has not reached a balance. "the short drama market size in 2023 will be nearly 40 billion yuan, close to 70% of the film market size, and the market size is expected to exceed 100 billion yuan within five years."

according to endata, the number of domestic short drama-related companies will exceed 300,000 in 2023, nearly four times that of 2016. many companies in the upstream, midstream and downstream of the industry chain will perform their respective duties, promote supply growth, and jointly promote the diversification of short drama content themes and the refinement of production. specifically, the upstream is the source of content, that is, the copyright holder's own ip or digital literature website, with 17,000 publishing institutions, the midstream is the content production end, and the film and television production company mcn institutions have reached 229,000; the downstream is content distribution and marketing, with 59,000 short drama distribution companies and 10,400 short drama marketing companies.

soochow securities released a research report pointing out that there are many domestic short drama creators and sufficient supply, and the long-term scale mainly depends on the demand side. the convenience and spreadability of content determine the user scale, while the quality of content and entertainment intensity determine the per capita payment amount. the convenience and spreadability of short dramas are higher than medium and long videos, but lower than short videos; the entertainment intensity of short dramas is higher than medium and long videos, but the quality is lower than medium and long videos. the research report predicts that the scale of domestic mini-program short dramas may increase from about 30 billion yuan in 2023 to 100 billion yuan.