top100! national enterprise union new media communication rankings (8.18-8.24)
2024-08-31
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highlights of this issue:
first place: foxconn technology group labor union
second place: sf express co., ltd. labor union
third place: china railway construction corporation limited trade union
the trade union of inner mongolia first machinery group had the fastest ranking increase, ranking 78th in the previous period and jumping to 13th in the country in this period.
top 100 national enterprise union new media communication power ranking
（2024.8.18—2024.8.24）
to understand the ranking rules and improve your own ranking, please see the end of the article↓
attached is the calculation and evaluation method of the index of "national enterprise union new media communication power ranking":
wechat communication index (wci):the comprehensive evaluation is mainly based on the number of readings, likes, readings, and published articles of the wechat account;
wechat video communication index (wvci):the comprehensive evaluation is mainly based on the number of works published, forwarded, liked, and commented on by the video account;
media convergence comprehensive communication index (mcci):wechat index 60% + wechat video index 40%.
the above basic data all come from public data of various new media platforms.
for the second issue of excellent team experience sharing, we specially invited the new media operation team of the trade union of china railway urumqi bureau group co., ltd. since 2024, their account has been ranked in the top 10 many times.
come and take a look at their sharing↓↓↓
labor union of china railway urumqi bureau group co., ltd.
the trade union of china railway urumqi bureau deepens the "3h" (gathering, benefit, and union) work concept, takes "gathering positive energy, providing universal services to employees, and showcasing the work of trade unions" as the core, gives full play to the advantages of new media platforms, and through various forms of publicity, gathers positive energy from employees, spreads the good voice of the trade union, and guides the majority of employees to listen to and follow the party.
relying on new media platforms that are actively used by employees, the new media operation team has created the "information home" exchange group of the wuji trade union, the wechat public account of the group company's trade union, and the wutie niangren family video account, "three major new media platforms", and opened functional sections such as "meeting to protect rights", "meeting to make contributions", "meeting to service", "meeting to life", and "meeting to culture", forming a trade union work pattern that is deeply integrated online and offline, jointly promoted, convenient, fast, pragmatic and efficient, building a trustworthy "online home" for employees, allowing employees to feel the warmth of their "family" at close range.
put down your status and integrate into the "circle of friends" of employees
in order to change the dullness of the previous government new media, the labor union of china railway urumqi bureau lowered its profile and actively innovated. it communicated with "fans" as a labor union official and a labor union editor, used down-to-earth online language to promote the work of the labor union, and tried to push the warm and emotional voice of the labor union to the employees and integrate it into the "circle of friends" of the employees. since the beginning of this year, with the goal of enhancing the ability to "attract attention and fans", the operation team has uniformly planned the content of the "three major new media positions" section, accurately and timely pushed more than 200 issues of information, and ranked in the top five of the national enterprise labor union new media communication power rankings for 21 weeks, laying a solid foundation for spreading the "good voice" of the labor union.
collect opinions and actively respond to employees’ demands
relying on the construction of digital and intelligent trade unions, a new media platform was established to serve the work of protecting the rights and interests of employees, and innovative online service content was created. in response to issues such as employee welfare and cultural needs reflected by the grassroots, the operation team upgraded multiple service functions such as "employee birthday cake collection", "ai health consultation", and "electronic employee library" based on the wechat platform, allowing employees to fully enjoy a series of services such as employee welfare, free fitness, and online reading by following the official account.
at the same time, we will strengthen cooperation with social service agencies such as housekeeping and cleaning, water and electricity maintenance, elderly care, and childcare, and regularly publish lists of social services to provide employees with the benefits they urgently need. we will publish work plans and activity arrangements online as soon as possible, establish an online "employee suggestion box", dynamically collect employee opinions, and adjust work arrangements in a timely manner; carry out "micro-surveys" on employee needs, implement a work mechanism for collecting and rectifying employee demands within a limited time, and open up the "last mile" of serving employees. since the beginning of this year, we have solved 152 difficulties in responding to employees' online demands.
give full play to the role of new media big data platforms, scientifically grasp the ideological trends and concerns of employees, and effectively guide offline trade union work. since the beginning of this year, the china railway urumqi bureau trade union has carried out 118 "delivering culture, sports and health" activities in the station area, 10 model worker lectures, 13 mental health consultations, 9 national fitness activities, and 70 "gathering good fates" friendship gatherings online and offline, effectively enhancing the attractiveness and cohesion of trade union organizations.
full participation to build the "main force" of the publicity team
the key to strengthening the union's online publicity work is to build a team of talents who understand both the internet and union work. the china railway urumqi bureau union has held three consecutive "gathering positive energy and spreading good voices" new media original works competitions, creating 1,833 new media works of various types and tapping nearly 600 front-line publicity talents.
at the same time, taking advantage of the opportunity of the group company's trade union cadre training class, we specially invited professional all-media reporters, directors of the photography association, internet celebrities, etc. to teach more than 300 grassroots trade union cadres professional courses such as news writing, video photography, video editing, animation production, graphic design, etc., and strive to build a professional publicity team to further enhance the coverage and influence of the group company's trade union's new media platform.
the new media platform of the china railway urumqi bureau trade union has a cumulative annual page views of 3.5 million times, and has won the title of "one hundred positive energy railway new media platforms" across the railway three times. in 2024, as the only representative of the top ten accounts of positive energy new media enterprises (industries) of the national trade union network, it was invited to participate in the all-china federation of trade unions' glory moment award.
source: china workers network
