kuaishou e-commerce agricultural development plan debuts at china international fruit exhibition, and will continue to introduce high-quality products from production areas in the second half of the year
2024-08-31
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on august 28, the 2024 china international fruit exhibition landed in shanghai. with the theme of "world fruit, chinese market", this exhibition focuses on global fruit trade, especially on china's fruit import and export trade sector, and brings together high-quality fruit resources from around the world. the exhibits cover the entire industry chain, including imported and exported high-quality fruits, domestic high-quality fruits, deep-processed fruit products, cold chain storage and logistics technology, packaging technology and equipment, post-harvest processing technology and equipment, agricultural technology, trade services, e-commerce platforms, etc., to promote the development and progress of the fruit and vegetable industry in all aspects.
according to the organizers, this year's china fruit welcomed production source companies from more than 40 countries and regions including chile, peru, thailand, vietnam, malaysia, the philippines, indonesia, new zealand, australia, south africa, egypt, the united states, canada, ecuador, etc., a large number of which came to the chinese mainland market for the first time.
as one of the invited exhibition platforms, kuaishou e-commerce will join hands with many high-quality fruit and vegetable merchants to appear at the exhibition site to exchange and learn about fruit and vegetable planting and trade knowledge. in recent years, the rapid development of domestic live broadcast e-commerce and logistics and transportation industries has injected new vitality into the fruit and vegetable industry.
in april this year, kuaishou e-commerce and kuaishou agriculture, rural areas and farmers launched the "agriculture development plan", investing nearly 10 billion traffic and 100 million yuan in cash resources throughout the year to support the platform's high-quality agricultural product merchants to run their business well.
according to the "2024 kuaishou e-commerce fruit and vegetable industry semi-annual insight report", in the past six months (february 28-july 31, 2024), the order volume of kuaishou e-commerce fruit and vegetable products increased by 49% year-on-year, the number of fruit and vegetable product buyers increased by more than 46% year-on-year, the order volume of fruit and vegetable products in the general shelf area increased by 148% year-on-year, and the order volume of fruit and vegetable products in the short video area increased by 300% year-on-year.
to further boost the development of agricultural product merchants, kuaishou's e-commerce agricultural development plan will increase traffic and cash resource subsidies in the second half of the year. starting from september, it will go to shandong, henan, liaoning and other places to carry out a number of provincial industrial belt traceability activities. the activities will last until january 2025. double 11, new year's goods festival and other major promotions will become important sales explosion nodes.
in terms of incentive policies, new sales promotion rights, traffic support rights, and return and freight compensation rights will be launched for brands and large merchants; the "doujin new merchant policy" is mainly aimed at newly settled small and medium-sized merchants, providing new sales promotion merchant rights, new settled merchant rights, new merchant traffic rights, and new merchant return and freight compensation rights. in addition, for the "agriculture, rural areas and farmers" talents, kuaishou launched the "red people plan" to explore and cultivate a large number of rural anchor talents.
kuaishou e-commerce will continue to make efforts in the fruit and vegetable industry, empower merchants and influencers through diversified special support policies, help sell more high-quality agricultural products, and contribute to rural revitalization and agricultural digital development.
