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as expected, xiaopeng mona m03 has a price that is almost impossible to refuse.

xiaopeng mona m03 is officially launched, with three versions priced at 119,800 to 155,800 yuan. the starting price of less than 120,000 yuan is lower than previously expected.

as soon as the price was announced, the whole network was in an uproar. it is just as the old saying goes: there is no unsaleable car, only unsaleable price.

subsequently, xiaopeng mona m03 was officially announced on the market and the number of orders exceeded 10,000 within less than an hour. you should know that the total delivery volume of xiaopeng motors in the first half of 2024 is only 52,000 units. another key point is that he xiaopeng said that the three versions of mona m03 have normal and reasonable gross profits.

it seems that xiaopeng mona m03 is really going to be a success this time. this is not only to create a hit car, but more likely to use a car to help xiaopeng motors regain its upward momentum.

however, the competition in the current chinese market has reached an unprecedented level of fierceness. if xiaopeng mona m03 wants to become a "hot-selling" model, it will face at least two major challenges.

can it snatch market share below 200,000 yuan from byd?

xpeng motors' past products were concentrated in the 200,000-300,000 yuan range. although the penetration rate of new energy vehicles in this range exceeds 55%, the absolute volume is not large. and although there are many strong competitors in this range, no one dares to say that it has an absolutely unshakable market position in the pure electric field.

on the other hand, the market below 200,000 yuan is different, where there are still a large number of traditional fuel vehicles. public data shows that in the 100,000-150,000 yuan market segment, the penetration rate of new energy vehicles is only 39%, so there is still a lot of room for transformation.

however, in the market below 200,000 yuan, byd has almost absolute dominance.

especially in the 100,000-150,000 yuan market segment, byd has many star models that dominate the market, occupying a large market share. for example, the yuan plus, dolphin, and qin plus are the sales champions of a0-class suv, a0-class sedan, and a-class sedan, respectively.

xiaopeng mona m03 hopes to create its own unique advantages with low price and intelligent driving, so as to impress users in this market segment. this is tantamount to snatching food from the tiger's mouth.

first of all, byd has a huge cost advantage, which may be unmatched by any new car company at present. once the price weapon is released, the price attractiveness of xiaopeng mona m03 may decline.

secondly, byd and huawei have officially joined hands not long ago. according to byd's announced plan, the models of dynasty network and ocean network will be equipped with huawei's intelligent driving in the future. in this way, there will be more players in the field of intelligent driving below 200,000 yuan.

if a fight really breaks out, xiaopeng mona m03 may not be able to maintain its advantage. therefore, the time window is very important for xiaopeng mona m03.

there are too many unexpected things, and xiaopeng’s road to “explosive products” is always full of regrets

in addition to problems with the external competitive environment, xiaopeng motors also faces challenges internally.

looking back at history, before the xiaopeng mona m03, xiaopeng also launched many products with the potential to be hits, but almost every time they failed due to various internal problems.

the original xiaopeng g9 was considered to be a weapon for xiaopeng to break through to the mid-to-high-end market. its leading product strength was widely recognized in various media reviews before its launch, and it is not inferior to many competing models even today. however, after its launch, it was criticized by users for its high price and complicated sku. ultimately, the performance of this model was not as good as expected.

the xiaopeng g6, which was launched last year, is also a model with great potential for blockbuster sales. as the first strategic model under the xiaopeng fuyao architecture, the xiaopeng g6 has always been full of product strength. within just a few days of its launch, orders have exceeded 35,000 units.

despite the high expectations of users, the xpeng g6 made a mistake in delivery this time. after the xpeng g6 became popular, the normal waiting time from ordering to delivery was 10-12 weeks, nearly 3 months. however, the delivery time of any car of competitors can be controlled within a few weeks. xpeng motors' supply chain was obviously not prepared for large-scale deliveries.

the long waiting time made many users who had placed orders unable to wait and eventually switched to other companies. and those who got the cars were anxious because of some quality control issues caused by xiaopeng's "rush delivery".

in the end, the xiaopeng g6, a product that could have sold over ten thousand units per month, was dragged down to a level of over a thousand units per month. it was not until the last two months that the sales of the xiaopeng g6 began to pick up again.

the current momentum of xiaopeng mona m03 is as bright as the future of xiaopeng g6 last year, but if it does not learn from the lessons of previous delivery and quality control, it is hard to guarantee that it will not miss another great opportunity regrettably.

xpeng motors is still too young. although the launch of xpeng mona m03 has a great momentum, from the analysis of internal and external environment, xpeng mona m03 also has some hidden worries. whether xpeng mona m03 can maintain its hot sales momentum and boost xpeng motors' growth depends on whether it can seize this time window in the next few months, smoothly promote delivery, ensure quality control, and expand word of mouth, so that it can become a real hit.