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the olympic games came to an end a while ago. i wonder if you watched it. apart from thanos, china won the gold medal first place based on its real strength. but do you know that behind the olympics, a chinese car company is going to be popular? what is it? i don't know? it seems that this car company will not be popular again. i am talking about faw hongqi.

as early as the end of june, faw held a delivery ceremony and gave 24 hongqi e-hs9s to the chinese team as support vehicles for the games. this is not the key point, but the main point is that at the event, a general manager of faw hongqi made a promise on the spot: for every five-star red flag raised at the olympic games, hongqi will give a hongqi car to the chinese athletes.

to be honest, although this wave of marketing is very traditional, it also shows that hongqi is really generous. this did not make it to the hot search. the high eq view is that hongqi was reluctant to spend money to buy hot searches and gave the money to chinese athletes. the low eq view is - well, i won't say it. in any case, this marketing of giving away a hongqi is worth standing up for and giving it a thumbs up.

according to this statement, the chinese team won 91 medals in the paris olympics, and hongqi had to give away 91 cars. it is said that hongqi gave away the eh7 honor edition, which costs 200,000 yuan, so it is probably about 18.2 million. however, in some competitions such as team table tennis, gymnastics, synchronized swimming, etc., medals are shared by multiple people. hongqi only said that one car is awarded for each hongqi raised. i wonder if the team athletes are also allowed to go back and divide it up among themselves? in addition, some athletes have won medals in multiple events. can they get several hongqis? for example, zhang yufei raised 6 hongqis on the field, which means 6 hongqis.

anyway, from the perspective of advertising and marketing, it is worthwhile to spend tens of millions to take advantage of the olympic and chinese team's popularity and invite olympic champions to endorse the brand. after all, the rumor of 50 billion yuan was once spread, which revealed the richness of hongqi's family background. tens of millions are just a drop in the bucket. the only drawback is that it is not popular enough. many people don't know about it, so it becomes self-entertainment.

in fact, hongqi is not the only company that has used the popularity of the olympics to give away cars. bmw has also tried it. during the rio olympics, the reputation of the women's volleyball coach lang ping reached its peak. bmw's "bmw olympic dream event" took advantage of the opportunity and gave lang ping a bmw x5. similarly, the gift of the car was very low-key and did not attract much attention.

hongqi and bmw's self-entertainment is still good, at least they really gave away cars. hongqi has done such activities several times, such as giving away cars during the tokyo olympics. some car companies may not be so. for example, some time ago, a basketball player said on social media that a certain car brand was a liar. it was agreed to give away cars to the players, but more than half a year has passed, and the players seem to have only received a piece of cake. of course, the car brand quickly responded, giving away cars, giving away cars, we will definitely give away cars.

look, she even forgot the flag she set that year, and only remembered it when someone urged her to do so. this is really pure self-entertainment, and it is too insincere. now man ge has to bring up boss jia again. it was also during the rio olympics when bmw gave lang ping an x5. boss jia, who was the ceo of letv at the time, also came to take advantage of the trend and invited lang ping to the stage and gave her a so-called first super luxury crossover car made by ff, which was worth more than one million. later, um.

as a negative example of marketing with free cars, man ge thinks of saic motors. this little-known car company held an event during the 21st european cup, saying that the car price would be refunded if italy won the championship. but the so-called refund is actually 8,888 yuan back if the car is purchased. in addition, there is a free car, but it requires a lottery, and only 3 cars will be given away. man ge is speechless when encountering such activities, just like the 100xx text messages i receive every day, which give free traffic and free phone bills. i clicked on it and saw that it was all limited and induced to spend money. i almost called 315 to report the fraud.

so if you can't afford it, don't play. however, swm really couldn't afford it that time, because it would be illegal if it played it. it wasn't because of the lottery, but the anti-unfair competition law stipulates that the maximum prize amount for lottery sales cannot exceed 50,000 yuan. so when italy won the championship, swm didn't dare to play anymore, and replaced the car with a treadmill and a bicycle. at first, the calculation was very good, taking the opportunity to induce consumers to buy cars, but in the end, it was criticized by netizens.

all of the above are not very successful marketing campaigns of giving away cars. however, the one who is good at giving away cars is an investor of a car company who is not a car company employee, zhou hongyi. in a live broadcast, hongyi said that he sold his maybach 600, which he had been driving for 9 years, and was going to replace it with a new energy vehicle. he called on new energy vehicle companies to give him a car to experience. after this call, xiaopeng, zeekr, ideal, xingtu, and dongfeng mengshi all gave their cars to hongyi for experience, which was very lively. of course, the winners are not these car companies, but hongyi himself, and the car company that hongyi chose later. it's all about playing with traffic, everyone knows.