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on august 27, at changan's global r&d center - dianjiang chongqing western automobile test field, we saw a unique test drive experience. five new cars, avita 07, deep blue s05, deep blue l07, changan qiyuan e07, and changan's fourth-generation cs75plus, were on the test drive at the same time. it lasted for a full 9 hours. the test drive team was not professional drivers, not professionals, and not professional media, but a group of changan executives.

as the saying goes, if you want to conquer others, you must first conquer yourself. changan's new car test this time really fulfilled this saying. admittedly, the most frequently used word in the auto market this year is "volume", including price, traffic, boss, and live broadcast, but only a few can persist in "volume" to the end, persist in "volume" to go abroad, and "volume" out a world-class auto brand. changan automobile is not afraid of "volume", not only because it has strength and confidence, but also listens to advice and listens to the real voice of users, just to make a good car. this time when the executives come on stage, are they going to "volume driving"?

of course not. this test drive by executives is to prove one thing: changan’s cars are trustworthy, whether for changan’s employees or consumers.

changan, a company that listens to advice

the test was not easy. it took nine hours to test the car from city roads to highways and then to the ultimate bad roads in professional test sites. during the nine-hour live broadcast, the online media also experienced the various ways of torturing cars. what's more exciting is that every car tested by the executive team is a new car that will be launched soon. it can be called the world's first test. all new cars of all brands are unveiled and collectively put to the test. changan's executives will help you take a look first.

of course, as a company that listens to advice, another task of the test drive team this time is to optimize all the problems raised by netizens before the new car can be officially and safely delivered to consumers. it can be said that this approach is not only about striving for excellence, but also about a strong sense of responsibility.

changan, a rapidly growing enterprise

in fact, everyone knows that in recent years, due to the serious internal competition in the automobile market, many car companies have not had a good time. of course, this special stage of the domestic automobile industry can screen out the real boutique companies. take changan as an example. it performed very well in 2024. from january to july, changan automobile sold 1.505 million vehicles, a year-on-year increase of 5.7%; its own brand new energy sales were 344,000 vehicles, a year-on-year increase of 59.8%; its own brand overseas sales were 229,000 vehicles, a year-on-year increase of 67.6%. all of these prove one thing, that changan's products have been increasingly recognized by consumers at home and abroad.

such high sales volume is of course inseparable from changan automobile's layout and r&d strength. starting from the "shangri-la" plan, changan automobile has formed three smart electric brands: changan qiyuan, avita and deep blue. the intelligent "beidou tianshu" plan promoted changan automobile to jointly establish a new company with huawei to create a public platform for intelligent technology in the automotive industry. subsequently, the "hainabaichuan" plan was based in china and expanded to five major regions around the world to form a "1+5+2" global layout; new energy vehicles entered the thai market, and the price of a single vehicle was 50% higher than that in china. this is the step-by-step process of changan automobile's full efforts to move forward.

in terms of investment in r&d, changan automobile has established 17 technology companies, built several national laboratories, mastered 2,251 key technologies such as natural interaction, advanced intelligent driving, and three-electric research and testing, and ranked first in the industry in the 7th national enterprise technology center evaluation for 14 years. changan automobile has established a global collaborative r&d pattern with "six countries and ten locations" with different focuses in chongqing, beijing, shanghai, dingzhou, hebei, hefei, anhui, turin, italy, yokohama, japan, birmingham, uk, detroit, usa, and munich, germany, forming a technical r&d team of more than 18,000 people from 30 countries and regions around the world. this team data undoubtedly proves one point, that changan automobile will definitely reach the top in the future.

final thoughts

in fact, some people may think that excessive praise seems a bit deliberate. but as an automotive media person with 16 years of experience, i have seen changan's growth and progress. this spirit of daring to reform and progress is indeed worthy of praise. just like today, the executive team test-drove the new car and accepted criticism from the public. this state of true "co-creation" will convince more people of this company. as long as changan automobile continues to embrace its beliefs and stay true to its original aspirations, it will definitely reach higher peaks in the future.