news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

halfway through 2024, the price war is still going on. faced with the extremely involuted domestic auto market, saic volkswagen has shown a positive attitude of seeking progress while maintaining stability to cope with the unpredictable changes in the current market.

with a new round of leadership team to revive the brand, and the upcoming debut of the new tuyue and passat pro at the chengdu auto show, saic volkswagen has launched a combination of measures to prepare for the competition in the auto market in the second half of the year.

obviously, in the face of the rapidly changing chinese market in terms of new energy and intelligence, saic volkswagen has chosen to throw away its burdens and move forward lightly, reshaping the glory of its joint venture brand in the chinese market.

new leadership, new products, and a "new" future

according to the automobile retail data released by the china passenger car association in july, the retail sales of domestic brand passenger cars reached 1.06 million units, a year-on-year increase of 13%, with a domestic market share of 61.8%. in other words, the domestic market share of joint venture brands and overseas brands has dropped to 38.2%.

among them, the retail share of german brands was 17.6%, a decrease of 2.9 percentage points year-on-year; the retail share of japanese brands was 12.9%, a decrease of 3 percentage points year-on-year; and the market retail share of american brands was 5.8%, a decrease of 1.9 percentage points year-on-year.

among the many joint venture brands, saic volkswagen is actively facing adjustments in all aspects. on august 14, saic group appointed saic volkswagen general manager tao hailong as the party secretary of saic volkswagen; fu qiang, the former executive director of volkswagen brand marketing of saic volkswagen, replaced yu jingmin as the executive vice president of sales and marketing of saic volkswagen and the general manager of shanghai saic volkswagen automotive sales co., ltd.

with the adjustment of the organizational structure completed, saic volkswagen is stepping up its business and continuing the transformation speed of the previous stage. "while continuing to adhere to high-quality car manufacturing, it will focus on accelerating the company's intelligent and electrified transformation."

in terms of vehicle models, saic volkswagen has launched new versions of national models one after another. in addition to the "smartest gasoline car" - tiguan l pro, which was launched in the first half of this year, saic volkswagen has unveiled two important models - tuyue xinrui and passat pro before the chengdu auto show.

first, let’s take a look at the tuyue new rui. this car is equipped with the 1.5t evo ii net-efficiency engine, which is leading in its class. it can accelerate from 0 to 100 km/h in just 8.8 seconds, and its wltc comprehensive fuel consumption is as low as 5.7l/100km (can be filled with no. 92 gasoline), which saves both labor and fuel.

at the same time, the new car is equipped with an ultra-long wheelbase of 2651mm, which is the longest in its class, making its space "room ratio" very high. in addition, the high-rigidity safety body endowed by german manufacturing technology can be said to be both "space-saving" and "durable", perfectly interpreting the outstanding performance of the a-class compact suv.

next is the new passat pro. the exterior of this car continues the family-style dual front face design, while the new c-class second-row space design provides drivers and passengers with a luxury experience beyond their class.

in terms of intelligence, the triple screen is eye-catching: the 15-inch smart 2k floating large screen not only provides a clear navigation view, but also integrates the smart car networking system, and adopts iflytek voice solution to provide intelligent delivery experience.

by updating its models to keep up with the times, saic volkswagen is reshaping its brand competitiveness and continuing to seize china's mainstream automobile market.

focus on the chinese market, oil and electricity in parallel

as one of the joint venture brands of volkswagen group in china, saic volkswagen has been deeply involved in the chinese market for 40 years. adhering to the development strategy of "in china, for china", saic volkswagen has also changed with the times and kept pace with the times, and has never been shy about talking about the difficulties and shortcomings faced by current joint venture automakers in the process of transformation.

compared with other joint venture brands that are hesitant in the face of electrification transformation, saic volkswagen's efforts are worthy of its previous commitments. in particular, its id. series models are already able to compete fiercely with domestic brands. in july last year, the id.3 launched an official price reduction campaign, with a price reduction of more than 40,000 yuan in some regions, and the starting price is even less than 120,000 yuan. the advantage brought by the ultra-high home-to-home ratio has brought sales improvement to the id.3 and the id. family, with sales of id.3 exceeding 10,000 for three consecutive months.

at the beginning of 2024, saic volkswagen determined the strategy of "oil and electricity, efficiency first, brand refresh". in terms of new energy vehicles, saic volkswagen's id. series products have achieved initial results in the market; in the field of fuel vehicles, saic volkswagen still maintains good competitiveness.

this means that in the future, saic volkswagen must not only defend the high wall that has been built in the fuel vehicle market, but also continue to expand and expand the new energy vehicle market to participate in competition. in addition, the value-preserving repurchase strategy launched for new cars this year has also won a lot of praise for saic volkswagen.

according to the latest data from the china passenger car association, saic volkswagen sold 88,000 new cars in july this year, and the cumulative sales from january to july were nearly 600,000. overall, saic volkswagen has shown a new situation in which oil and electricity are advancing together, and a number of star models are jointly driving sales growth.