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beijing business daily (reporter zhang tianyuan) the successful application of the central axis for world heritage status has attracted widespread attention, and beijing is facing unprecedented development opportunities in building an international food capital. on august 28, the third "hundred flavors, thousands of stores, wonderful central axis-2024 beijing central axis food culture festival" (hereinafter referred to as the "central axis food culture festival") was officially launched at the huaiyang mansion (xindibai) store at the foot of the drum tower. at the event site, 27 time-honored brands and well-known catering companies along the central axis "flash" food, condensing the "central axis on the tip of the tongue", allowing the audience on site to experience the inheritance, innovation and development of the central axis catering in one stop, and further show the vivid fireworks and humanistic features in the central axis culture.

at the same time, beijing business daily reporters also learned that from august 28 to september 17, dianping will simultaneously launch the "hundred flavors and thousands of stores, wonderful central axis" special food area and the "2024 beijing central axis food map", connecting 27 landmarks and hundreds of specialty restaurants to provide consumers with an exclusive food guide for the beijing central axis.

in fact, the popularity of the "beijing central axis" has brought a significant impact on beijing's catering industry. according to data from the meituan platform, there are currently nearly 10,000 catering stores active on the central axis. in the first half of 2024, beijing's life consumption scale ranked first among all provinces and cities in the country, serving nearly 100 million consumers from other places to beijing, an increase of 35% over the first half of 2023. since beijing launched the application for the central axis world heritage, the public's attention to the beijing central axis has continued to increase. from january to july 2024, the search popularity of "beijing central axis" on the meituan platform increased by 58% year-on-year. in the first half of 2024, the contribution rate of foreign consumption to beijing's catering and leisure and entertainment consumption on the meituan platform reached 10.5% and 12.3% respectively. at the same time, the year-on-year growth rate of online transactions in the life service industry in the buffer zone of the beijing central axis from january to july 2024 was about twice that of the six urban districts. the growth rate of the reception scale of foreign tourists and the consumption-stimulating effect are also ahead of the overall level of the city.

yun cheng, president of the beijing cuisine association, said that on the central axis of beijing, from imperial court cuisine to street snacks, every dish contains rich historical stories and cultural connotations. through this event, we hope to further explore and showcase the unique charm of the catering culture of the central axis and promote the transformation, upgrading and high-quality development of the catering industry. at the same time, with the in-depth promotion of beijing's construction as an international consumer center, the central axis restaurant is not only a window to showcase beijing's food culture, but also an important platform for promoting international exchanges and cooperation.