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Xiaopeng's new car MONA 03, which has been preheating for a long time, was officially launched tonight.

There are three configurations in total, all of which are single motor.119,800-155,800。

The distinction is also very obvious. The low-end model has a range of 515km; the mid-end model is 10,000 yuan more expensive, with a range of 620km, a slightly more powerful motor, and more small functions such as seat heating and ventilation; the high-end model is the Max version, which focuses on high-end intelligent driving.

This price is pretty close to what I expected. It's not that I can guess, but Xiaopeng has already revealed the price range of M03 through various channels, which is a clear sign in advance.

Without further ado, let’s take everyone to see what this new car looks like.

Let me briefly explainAppearanceThis car is not big, with a length of 4780mm and a wheelbase of 2815mm, which is similar to the Tesla Model 3.

Its characteristic is symmetry. The headlights are in the shape of "010", symmetrical up and down. The front and rear light groups are also symmetrical. They look so similar that at first glance you may not be able to tell the head from the tail.

The car paint comes in five colors: beige, blue, white, black and gray. I would choose black because it goes just right with the black wheels.

What attracts me most is the hatchback tailgate, and all models are electric, which is very rare. The Volkswagen Lingdu in the same price range is also a hatchback, but its low-end version is manual.

As for the interior, at first glance, the overall layout feels a bit like Model 3, with the dashboard and upper door panels being treated as a through-hole in both cars.

The picture above is MONA M03, and the picture below is Model 3

Not only that, the M03 has no instrument, no HUD, and the speed can only be viewed on the car screen. But it is not without an instrument, but it is made into a pluggable accessory, 599 yuan each.

Okay, okay, Mr. Lei will give you a thumbs up after seeing this.

The money Xiaopeng saved here may be spent on the audio system. The M03 has 18 speakers, 7.1.4, and surround sound with a sky channel.

To be honest, there aren't many cars that come with audio systems at a price of around 100,000 yuan, which I like very much. But audio systems are a mysterious thing after all, and tuning skills account for a large part of the experience. I'd better listen to them first before making any comments.

The biggest selling point of the car is the car computer.

For cost considerations, the M03's car computer chip still uses Qualcomm 8155, but Xiaopeng can be said to have squeezed the most out of this chip.

The car interface is very smooth, and the transition from the main page to the map is very comfortable. The map has 3D scene rendering, and there are basically transitions between different pages. There is also a Dock bar that can customize common functions, and the settings are relatively simple.

Interestingly, it has aElectronic wooden fish. Clicking the screen or turning the wheel can add +1 merit. This electronic wooden fish can also be replaced with Buddhist beads, which can be regarded as a kind of cyber practice.

As for what this thing is used for, He Xiaopeng said at the press conference that when he finds that the car next to him is not following the rules and he is very annoyed, he just knocks on it and then stops honking.

Anyway, when Lei Jun was live streaming before, he had this expression after listening to it...

At this price point, I think the only car computer that can compete with it is the Galaxy E5 with Flyme Auto.

Let’s talk about the intelligent driving function that Xiaopeng wants to focus on.

This time, it did bring out the Max model with intelligent driving, which does not have a laser radar, but has advanced intelligent driving functions, including high-speed NGP, urban NGP, and cross-floor memory parking. The official statement is,No restrictions on cities, routes or road conditions.

It sounds like a complete copy of the XNGP, but how much of it can be achieved is still unknown because the car is not ready yet.

He Xiaopeng said that this car was previously made by Didi, and the electronic and electrical architecture on both sides are completely different. Xiaopeng had to re-adapt it after taking it, and it has not been fully adapted yet, so it will not be delivered until after next year's Spring Festival.

What a pity! Brother Neck came here tonight just for the Max model, but after all the trouble, he still has to wait another half a year to get it.

There is not much to say about the rest of this car. The front-wheel drive motor has two configurations of 140kW and 160kW, and the chassis is a front McPherson + rear torsion beam. After all, it only costs about 100,000 yuan.

In summary,Although it is an affordable car, Xiaopeng has also shown a certain sincerity in the M03.

Let's compare it with Qin PLUS EV. Both are versions priced at 119,800 yuan. Although BYD's chassis configuration is slightly stronger, Xiaopeng is actually not inferior to BYD in many aspects, especially in active safety and assisted driving. M03 has a lot more than Qin PLUS.

As Xiaopeng's cheapest model currently on sale, the M03 is definitely here to increase sales.

From January to July this year, Xpeng sold a total of 63,000 vehicles, which only achieved 22.6% of its annual target. Its two brothers, Ideal, sold nearly 240,000 vehicles, and NIO sold 108,000 vehicles. These two are not only more expensive than it, but also sell more than it.

Fortunately, Xiaopeng has also improved recently. Its gross profit margin has increased in the past four quarters. In the second quarter of this year, its gross profit margin reached 14%, exceeding that of Weilai and Leapmotor. Among the new forces, only Ideal is higher than it. He Xiaopeng also said in the group interview after the press conference that all M03 models are priced profitably.

Today happens to be the tenth anniversary of Xiaopeng Motors. The release of M03 at this important moment is enough to show how much Xiaopeng values ​​this car.

Just now, Xiaopeng officially released the battle report of this car, with the total orders exceeding 10,000 units, which is a good start.

Previously, pure electric sedans priced around RMB 100,000 all had a bit of an online car-hailing filter. This time, the M03 has a clear family style. It has a smooth car machine, a hatchback tailgate, and a series of intelligent configurations. It can be said that it is a product that can fill a gap, so it should have a certain market.

However, Xiaopeng's cheapest car before was only 150,000 yuan, and this is the first time it has entered the 120,000 yuan range. Don't underestimate the difference of 30,000 yuan. You should know that the lower the price, the more fierce the competition. Consumers in this range have limited budgets and would like to compare with you.

Traditional large manufacturers have stronger supply chain integration capabilities and greater voice. It is difficult to judge whether Xiaopeng can compete with them in terms of profits.

In the past two years, models below 200,000 yuan have been BYD's strongest battlefield. It has both the Honor Edition and the Champion Edition, and it is adept at handling all of them. It depends on whether Xiaopeng can get some meat out of BYD this time.

Written by: Daydream

edit: Neck twist right & face thread

Art: Xuanxuan

Image, source：

Xiaopeng Press Conference

Autohome, playing the wooden fish while driving? How fun is the Xiaopeng MONA M03's car computer?