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Guancha.com learned that from early September this year, the 1688 platform will begin to crack down on malicious "薅羊毛" and malicious "only refund" behaviors, and optimize the "only refund for received goods" policy. Previously in August, the new version of Taobao's "only refund" policy was implemented. In the face of after-sales disputes, Taobao merchants have greatly increased their autonomy, and the platform will conduct a more detailed review of the only refund situation.

The "refund only" policy allows users to apply for a refund without returning the goods, which improves the user's after-sales experience, is supported by a large number of consumers, and has become the "standard" for the entire industry.

But in sharp contrast to the positive reviews from consumers, many people on the merchant side complained about it.

The "freeloaders" are rampant, and some consumers even form groups to deliberately take advantage of platform policies to get free goods. In practice, platforms tend to support consumers, which results in merchants being subjected to a large number of unreasonable "refunds only" and unable to appeal. The tilt of the balance exacerbates the conflict between merchants and platforms, and makes consumers and merchants more likely to be suspicious of each other.

Merchants cannot make money by selling goods normally, and only counterfeit and shoddy goods can make money. The prevalence of malicious "refund only" has resulted in bad money driving out good money, causing the entire e-commerce ecosystem to fall into low-quality internal competition or even vicious competition. This will not only hurt legitimate businesses, but in the long run, consumer interests will also be harmed.