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Walking into the Lixi Family Banquet Restaurant at the intersection of Fenhe Road and Huaidong Road in Beichen District, Tianjin, a family gathering is being held here. As relatives and friends toast each other, Guotai Liquor becomes a link between family and friendship. Such scenes are not only staged in the Lixi Family Banquet Restaurant, but also in more than 20 restaurants in Tianjin. Whether it is a business banquet or a family gathering, Guotai Liquor is using the summer free drink event to further cultivate the market.

This "Guotai Summer Free Drinks" trend has not only swept Tianjin, but has also been carried out simultaneously in more than 50 cities across the country, including Guangzhou, Shenzhen, Dongguan, Zhengzhou, Jinan, etc. Now, with the peak season for liquor consumption during the two festivals approaching, Guotai has made a big effort in the catering channel to shorten the distance with consumers and strengthen direct consumer cultivation, which will continue to increase the popularity of Guotai liquor consumption.

With the arrival of the Mid-Autumn Festival and National Day, the peak season for liquor consumption has also arrived as expected. Before the arrival of the two festivals, Guotai Liquor took the lead in targeting the catering channel, directly facing consumer needs and drinking scenarios, and fired the first shot for peak season marketing.

Guotai launches summer free drink campaign in more than 50 cities across the country

In order to deepen consumer cultivation, continue to empower distributors, and promote market sales, Guotai Liquor held a free Guotai Liquor drink event in more than 50 cities including Guangzhou, Shenzhen, Dongguan, Tianjin, etc. from July to October this year. It is reported that the cooperative restaurants are mainly mid-to-high-end restaurants, and it is expected that each city will invest hundreds of thousands to millions of yuan in Guotai liquor products. In addition, Guotai has also released a catering channel promotion plan, formulated exclusive preferential policies for catering channels, and cooperated with professional distributors with catering channel promotion capabilities to promote the construction of Guotai's catering channel system.