Jane Eyre yogurt is said to be "irritating to the throat", recalling and removing from shelves is only the first step
2024-08-24
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Recently, many consumers complained on social media that many batches of yogurt brand Jane's products were "spicy" and caused a burning sensation from the throat to the stomach. Currently, the company has recalled and removed six batches of products from the shelves, and promised consumers that if the purchased products tasted bad, they could return them through the official customer service channel.
As a well-known brand, Jane Eyre yogurt focuses on "health" and "no additives", so there are many pregnant women and minors among its consumers. In this complaint, a consumer said, "My one-year-old child kept vomiting after drinking it, and was sent to the emergency room and diagnosed with acute gastritis." A pregnant woman in her 29th week of pregnancy said, "The Jane Eyre yogurt I bought online tasted like disinfectant. After drinking it, I felt a burning sensation in my throat, and then I started to have a stomachache."It turns out that "health" is not a promise, but an advertising slogan.
In the market, the price of Jane Eyre has always been higher than similar competing products, and consumers are willing to pay for "good quality and good quality". In the publicity, it repeatedly emphasized "making safe and good milk for family and children", but in reality it sold yogurt products that "smelled like disinfectant", which can be said to be shooting itself in the foot.It seems that companies should also "suffer" from the "backlash" of public opinion.
At present, the company responded that "it is preliminarily determined that the odor of the product may be due to excessive fermentation of the product after defrosting, resulting in a sour taste." However, whether it is excessive fermentation or out-of-control quality, it is not an excuse to evade responsibility and perfunctorily deal with the public. Building trust, especially building trust in food safety, is not something that can be done overnight.When a brand is deeply tied to "safety" and people consume based on their trust in the word "Jane Eyre", companies shoulder social responsibilities and must adhere to business bottom lines.
Consumers pay for quality and will also pursue safety.
Jane Eyre's customer service told the reporter, "No matter what, Jane Eyre will adhere to the objective and comprehensive premise, conduct strict self-inspection and investigation, and strive to give everyone a satisfactory result." What is a satisfactory result? Recalling and removing from shelves is only the first step. How will consumers who have consumed "spicy throat" yogurt be compensated? Should the self-inspection only check this batch, or should the entire production line be investigated? Should we treat the symptoms one way or make comprehensive rectifications?
Food safety is related to people's livelihood and cannot rely solely on the self-discipline of enterprises. The regulatory authorities should intervene in time to investigate whether the claim of "over-fermentation after defrosting" is tenable, increase the punishment for illegal and irregular behaviors, and seek justice for consumers. At the same time, regular special inspections should be carried out on enterprises with "criminal records" to prevent them from "forgetting the pain after the scar has healed."
There is no vacuum under the Food Safety Law. Even a single deviation in "taste" can be the trigger for a collapse of trust.For Jane Eyre, this is a test of quality management. For more food companies, this is an opportunity for self-reflection and improvement. And for consumers, every complaint about food safety is a call for a more stringent supervision mechanism.
Every storm is a reminder to the whole society——Food safety is a legal red line that cannot be crossed.
