YiwealthSMI｜Bank's "Boss Drama" plays out new tricks, MyBank visits old lady Han and receives 200,000 likes
2024-08-24
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This issue is the Bank Social Media Index (July 2024).
In July, the overall ranking of banks remained stable, with entries and exits concentrated in the middle and back of the list. Newly listed banks include Changsha Bank, Tailong Bank, and Zheshang Bank.
In terms of Douyin's top-rated list, this issue produced the video with the highest number of likes this year - MyBank's "How is the hand-poured coffee shop that has become popular all over the Internet now?" The video visited Mrs. Han, who became popular on major social media platforms a few months ago with her "hand-poured coffee", to see the current business status of the shop after the popularity faded. The owner of the shop, Mrs. Han, shared her views on the popularity, the business philosophy of the shop, and the secret recipe for brewing coffee. Her optimistic and open-minded attitude, coupled with her own high attention, attracted more than 200,000 likes from netizens. China Merchants Bank and China Guangfa Bank both chose the theme of the domineering short drama to shoot situational short dramas. The former combined the plot to promote the China Merchants Bank corporate APP, and the latter implanted anti-fraud information in the plot, which was quite online and attracted many netizens to like it.
In this issue, the video account has also featured a "dominant boss" figure. Guangxi Beibu Gulf Bank's "The bank president traveled through time to become a financial manager in a domineering boss drama? ! ..... Please, don't be stubborn!" complained about the bank business related to payment and loans in the domineering boss's plot from the perspective of the bank president, humorously pointed out the risk points, aiming to improve users' safety awareness. In addition, Ningbo Bank Wealth Management and Xinwang Bank produced content around the recent social hot spot - the Paris Olympics, which received enthusiastic viewing and praise from users.
The topics on the public account's most read list this time are mainly welfare red envelopes and instant discounts.
（Yiwealth）
(This article comes from China Business Network)
