news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

China News Service, August 20: It is almost early autumn, but the temperature and enthusiasm brought by the hot summer have not yet dissipated, especially on the summer nights in July and August. People's enthusiasm for summer cooling off and the resulting night consumption and night economy are still hot.

Barbecue is not only a kind of food enjoyment, but also an important force to promote the night economy and summer consumption. As the sun sets, the hustle and bustle of the city gradually turns to the tranquility and vitality of the night. In the streets and alleys, from roadside shops to large chain restaurant brands, the combination of barbecue skewers and beer is attracting countless diners to come and taste it.

What is more worth mentioning is that during this summer, craft beer, which originally had a certain "gap" with China's traditional barbecue night economy, is frequently appearing on barbecue tables. The new combination of barbecue and craft beer has become a new fit for this summer night and an important part of summer culture.

　　The boom in barbecue culture: a new trend for summer gatherings

In recent years, the barbecue market has continued to heat up, and the number of stores has increased sharply. According to Tianyancha Professional Edition data, as of now, there are about 595,000 barbecue-related companies in the country.

It can be seen from the annual registration volume of enterprises that before 2020, the registration volume of barbecue industry-related enterprises showed an increasing trend year by year. The registration volume fell slightly from 2021 to 2022, showing a decreasing trend; however, the number of enterprise registrations in 2023 increased significantly, compared with 2022, an increase of 38% year-on-year, reaching a peak, and the number of registered related enterprises reached 95,000.

According to other data, the market size of my country's barbecue industry has reached about 224.3 billion yuan in 2022, a significant year-on-year increase. With the upgrading of consumption and the overall recovery of the catering industry, the barbecue market is expected to continue to expand in the next few years. According to the market growth forecast of 11% in the next five years, the barbecue market size is expected to be close to 400 billion yuan in 2026.

Barbecue is not only a cooking method, but also a manifestation of social culture. During the barbecue process, people sit around the stove and share the selection of ingredients, the joy of cooking, and the final result of the food. This intimate way of interaction not only deepens the emotional connection between each other, but also makes barbecue a medium for conveying warmth and friendship.

　　The rise of craft beer: the perfect combination of quality and creativity

The greasiness and heat of the barbecue form a sharp contrast and perfect complement to the freshness and richness of the craft beer. When the aroma of the barbecue and the malt aroma of the craft beer are intertwined, the whole taste buds seem to be awakened, bringing an unprecedented taste feast.

As consumers' requirements for beer quality continue to improve, craft beer has gradually emerged. Compared with industrial beer, craft beer pays more attention to the selection of raw materials and the innovation of brewing technology, and is committed to creating a richer, more complex and personalized taste. This ultimate pursuit of quality has made craft beer widely recognized and praised in the market.

The diversity of craft beer is not only reflected in its flavor and taste, but also in its regional characteristics and personalized expression. Craft beer from different regions often incorporates local cultural elements and regional characteristics to form a unique flavor experience. This personalized expression not only enriches the connotation of craft beer, but also allows consumers to feel more cultural charm and emotional resonance during the tasting process.

According to Tianyancha Professional Edition data, as of now, there are about 13,000 existing craft beer-related companies in the country; among them, more than 2,300 new related companies were registered from January to July 2024. In addition, in the past three years (2021-2023), the number of craft beer-related company registrations has shown an increasing trend, with more than 1,700, more than 2,200, and more than 3,100 new registered companies respectively.

From the perspective of geographical distribution, Shandong, Henan and Jiangsu are the top three provinces in terms of the number of craft beer-related companies, with more than 1,770, more than 840 and more than 770 companies respectively; in terms of establishment time, 60.9% of the related companies were established between 1 and 5 years ago, and those established within 1 year accounted for 25.2%.

　　A feast for taste buds: the strong driving force of night economy and summer consumption

Meituan data shows that barbecue is a popular category of nighttime dining consumption, and its nighttime consumption accounts for a significant proportion. Taking Guangzhou as an example, since July, barbecue restaurants have accounted for more than 77% of nighttime dine-in consumption, and the number of orders has increased by more than 40% year-on-year.

The prosperity of barbecue not only drives the development of directly related industries such as food supply and catering services, but also indirectly promotes the prosperity of the night economy. With the rise of barbecue culture, more and more businesses have begun to extend their business hours and launch special night services and preferential activities to attract more consumers. This trend not only enriches people's night life choices, but also injects new vitality into the urban economy.

In addition, summer barbecue has become an important driver of summer consumption. During the long summer vacation, students have more free time and spending power, and they are keen to find new and interesting activities to enrich their holiday life. Barbecue, as an activity that combines food, entertainment, and socializing, has naturally become one of the first choices for students.

As consumers continue to improve their quality of life and explore food culture, the combination of summer barbecue and craft beer culture will usher in a broader development prospect. In the future, we can expect more innovative barbecue methods and craft beer varieties, as well as more colorful barbecue and craft beer cultural activities. These will bring more fun and surprises to our lives, and will also make summer barbecue and craft beer culture an indispensable part of our lives.

As a leading domestic business query platform, Tianyancha can quickly understand and analyze the development status and development trends of specific industries through its massive commercial big data. For example, the active industries in the summer economy and the consumption trends at a certain stage can be quickly grasped through data visualization to help understand and make decisions. In addition, Tianyancha also has content in dimensions such as Tianyan risks, property clues, business resumes, litigation relationships, and judicial cases to help the outside world have a more comprehensive understanding of a company or even an industry.

Tianyancha Research Institute believes that summer barbecue, with its unique charm and broad audience base, has become a popular social activity and consumer experience for many Chinese people. With the blessing of craft beer, it has become an important force in promoting the night economy and summer consumption. With the continuous development and innovation of the barbecue industry, we have reason to believe that it will continue to play an important role in the catering market and bring more wonderful experiences to consumers. (China News Service APP)